Neal RabogliattiSr. e-strategy Consultant Catalyst Connection

Internet Video Marketing

Video SEO: Agenda• Why Video?• Strategic Planning before You Start!• Uploading & Optimizing The Video• Marketing Your Video• Professional Video Production Tips• Resources & Tools• Examples

Video SEO: Why VideoOnline Video Has a 53X Greater Chance of Gaining a Page 1 Ranking Over Web Pages, Facebook, or Twitter.

Video SEO: Why VideoSuccess Stories

Video SEO: Why VideoVideo Provides Great “Multitasking” Purposes in Marketing.

– Online Content (Web & Email)– Search Engine Optimization– Trade Show & Kiosk Presentation– Lobby Presentations– DVD Sales Brochure– Training Manuals & Sales Tools

Video SEO: Video StrategyDon’t Build A Video on The Fly…Strategy 1st – Execution 2nd

Focus on Target Keyword Phrase

TargetResearch

VideoStoryboard

Record & Edit

Upload & Promote

Video SEO: Strategic Planning

Choose Your Target: Keywords – Audience – Message – User Actions

Organize Your Research: Google Keyword Tool – Word Tracker

Video SEO: Storyboard

Video SEO: Video Production

Video Taping

- Check camera, clean lens, test video image and sound.- Use a Boom or Wireless Microphone- Use a Tripod or Stabilizer- Sample Record & Playback

Video SEO: Video Production

Video Taping

- Check camera, clean lens, test video image and sound.- Use a Tripod- Use Correct Lighting- Have Talent Practice Script and look Professional

Video SEO: Video Production

Video Editing- Layout Narration 1st

- Add Background Music/Sound- Insert Photos & Video- Trim Video of Excess Space- Choose Transitions- Add Captions- Save to Appropriate Format

Video SEO: Video UploadingVideo Optimizing

Video SEO: Video UploadingVideo Voting

-Like-Favorite-Subscribe-Comment-Views

Video SEO: Other Video Sites

Make Sure

The Site AcceptsCommercial Content andis Free!

Video SEO: Promoting

Promotion Implementation

1) Embed the video on your web page.2) Post a link or embed video on Facebook.3) Use Video as landing page for email marketing campaign.4) Burn Video to DVD Trade Show Displays, Lobby Presentations, DVD

Video SEO: AnalyticsMonitoring Your Video on YouTube.

Video SEO: Production TipsChoose the style of your video:

Educational – How To – Informational Vs. Hard Sell

Use Graphics & Colors That Support Your Brand:Logo – Color & Style Themes “Web & Brochures”

Use Transitions Carefully:Don’t Use Every Transitional Available in 1 Video

Video SEO: Production TipsAdd Music To Set The Mood:

Use Generic Music – Don’t Use Popular Know Music

Think Fluid Motion:Your video images and transitions should flow

Remember To Use Web Address:Put up your web address at end of video

Video SEO: Production TipsTell A Story:

Beginning ( Overview)Middle (Benefits Features Advantages)Middle ( Value Proposition & Proof)End (Action Items & How To Contact Us)

Group Test & Review:Have your staff or best customers review the video to

make sure everyone will like your message.

Video SEO: Resource Toolset Helpful Video ResourcesStock Images & Animations & Video :

Stock Music & Sound Effects:

Video SEO: Examples

Let’s Look At Some ExamplesThe Good – The Bad

& The Ugly

Neal RabogliattiSr. E-Strategy Consultant

Catalyst Connection

www.catalystconnection.org

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