only the dedicated to promoting the certified organic food ...launched in 2013, the nordic organic...

The only Nordic trade eventdedicated to promoting the certifiedorganic food & drink industry

Online at www.nordicorganicfoodfair.com

Sales of organic food

During the first half of 2016 the organic market increased by • 23% in Sweden (Ekoweb)• 18% in Denmark (Økologisk Landsforening)• 12% in Finland (Pro Luomu)• 21.9% in Norway (Landbruksdirektoratet)

Total market share for organic in 2016 is estimated to be • 9.9% in Denmark• 9% in Sweden

The governments have set targets for the amount of organicfood that has to be in meals served in the public sector –Finland 20% by 2020, 25% in Sweden by 2014 and 60% inDenmark by 2020.

More than 90% of all public kitchen meals in Copenhagenare organic

By the end of 2016, there will be more than 3,321 certifiedorganic kitchens and restaurants in the Nordic region

WHY EXHIBIT

The exceptional creativityand the incredible rangeof new products, flavoursand innovations atNatural ProductsScandinavia and theNordic Organic Food Fair2016 demonstrates, onceagain, that organic andnatural products aremore and more anambitious and realisticnew way of life inScandinavia. The showwas a real success storyfor us.”GEORGES SAINTE-ROSE-FANCHINE, GENERAL MANAGER, CARIBBEAN VINTAGE

The Nordic region is known throughout the worldfor its commitment to clean living, natural healthand organic food, making it one of fastest growingand most exciting markets to be part of!

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EXHIBITOR CASE STUDY:

Biovegan attended Natural Products Scandinavia in 2015 for the first time. Our aimwas to understand the demand for vegan baking ingredients and get feedbackfrom buyers and retailers. The show proved to be a perfect marketplace, whereyou can not only buy and sell (in fact at every corner), but gets loads of informationand meet contacts as well. Having learneda lot about consumer demand at the show,we developed our new Scandinavianpackaging and a line of products especiallydesigned for Sweden, Denmark, Norwayand Finland – we found partners in all ofthese countries in only two days. Wewould never have dared to do this so soonwithout the many high class contacts theshow provided us with! We launched thenew line at the 2016 show in Malmö.

€245m €265m €1350m €2631m

Norway Finland Denmark Sweden

Organic food sales in Sweden, Denmark, Norwayand Finland ARE estimated based onconservative projections for 2016 at: €4.5 billion

Sweden €2631 million Denmark €1350 millionFinland €265 million Norway €245 million

Why the Nordic Organic Food Fair? Nordic organic market overview

How you present your stand and engage withpotential customers during the show, are allcrucial elements of maximising your investmentand getting the best out of your exhibition.

Along with various options on packages, we provide a whole host ofadditional FREE marketing and PR services that will help you create areal buzz and make you stand out. In addition to this, look out forsome fantastic sponsorship opportunities available!

Stand package: Include: Walls,name board, carpet, lighting,electricity and table & 2 chairs

With a bit of creativity you can easily make your shellscheme look great. Get some stickers, backdrops, a differentcarpet colour or get your walls painted – spend a bit extra andstand out from the rest.

Dressed for Success!

Stand Packages

Stand Option Cost per square metre:

Full stand package €380

Space only package €350

Corner Stands & Premium Positions + 10%

(Available to companies taking12sqm or more)

Creative Exhibiting Ideas:Make your stand eye catching and haveyour wooden walls painted from as little as €35 per panel – 1m x 2.5m

You can hire some great furniture andshelves from our onsite contractors – they have a catalogue full of ideas!

Want to add some nature to your stand? –you can also hire out plants and flowers

You can bring your own banners, stickersand posters to brighten up the walls

You can change the colour of the carpet orhave different flooring for an additionalcharge, starting from €10 per square metre

Need local contacts for prints, stickers,etc.? Let us know!

We offer two main stand choices:

Space Only Package: A hassle-free package including the standbuild, walls, name board, electricity, lighting, table and chairs

Full Stand Package: Gives you the opportunity to design andbuild your stand yourself (minimum size is 12sqm)

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Rates and Packages

The Natural & Organic Awards Showcase iswhere exhibitors will be showcasing their

latest product innovations and where thevoting takes place for The Natural & Organic

Awards Scandinavia. These products are furtherpromoted in a bespoke 32 page booklet handedout to visitors at the show and promoted onsocial media.

Voted for by visitors and selected VIP guests – theNatural & Organic Awards Scandinavia willonce again be held at the show. These covetedawards will be judged by an independent panelof judges for the first time this year.

The VIPProgrammeis aimed at keytrade buyers from the Nordicregion as well as selected buyers fromacross Europe. Through collaboration with mediapartners and associations, we provide a dedicatedcampaign to get them to the show and will once againinvest in a Hosted Buyer Programme in 2017.

The Organic Theatre will once again host aworld class education programme and willbring together industry speakers who willcover a wide range of topics includinginnovation and product development,organic in the foodservice sector, marketoverviews and understanding the retailindustry in the Nordic region.

Organised by the Swedish Organic ChefAssociation and in partnership with KRAV, theNordic Organic Food Fair will be hostingthree separate competitions – NordicOrganic Chef of the Year, Sweden’s OrganicChef of the Year and Sweden’s YoungOrganic Chefs of the Year.

SHOW FEATURES

What’s happening in 2017?

With the huge success in 2016 – The Eco Packaging feature area will againbe showcasing sustainable and biodegradable packaging innovations andnew product developments that solve food packaging and food wasteissues. With global growth of Biodegradable packaging predicted at 500%,this is clearly a focus for producers, buyers and consumers.

What we can do for you...We have a dedicated marketing team who will help you with the following andmuch more:

VIP invitation postcards and visitor brochures – We’ll design, print andpost/email these to high profile buyers you want to target/invite

“See us at the show” logos – Designed by us to be used on your website,email signatures and in newsletters

Event banners – Download these from our website with a link taking peoplestraight to the registration page for the show

Personalised Email Invitations – Send these to your existing customer base

Press releases – If you have a new product or brand you want to shout aboutthen send us your press release. We can put it in our newsletters to our visitor

database, use it on the show website and it could even be included in our pressreleases

What you can do...Make sure people know you will be there – Send out VIP invites, emailthem, add details to your email signature, call up new and existing clients to

arrange meetings at the show.

Go crazy on social media – Tweet about it, post pictures on Instagram,create a buzz on Facebook or integrate it with your blog and your website -

#NOFF17 #NordicOrganic @NordicOrganic

Stand out – A great stand design helps deliver your exhibition objectives.You can do some very creative things with a stand package.

Train your staff – 80% of the success of your stand is down to your staff, sotrain them. Use approachable people who are fully briefed and can speak

confidently about your business.

Don’t – Eat on the stand, sit down, have your back to the aisle, have a messystand or have tacky giveaways.

Collect leads – With the mandatory data app you can easily collect all your leads. The more quality leads you leave with, the higher your chances

of winning big business!

Follow-up – If you don’t follow-up your leads, why invest in the exhibition tobegin with? You would be amazed how many exhibitors don’t follow-up their

leads! Make sure you contact all of your leads at least six times after the show.

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‘‘Excellent industry feedbackTop tips for exhibiting successIt’s fascinating walkingaround the show floorand spotting the latesttrends. Organicproducts have reallydeveloped over the lastfew years. If you wantto stay up to date andgain an increasedknowledge in the rapidgrowth in the organicmarket, then this fair isthe place to visit.” MARIE SÖDERQVIST, MANAGINGDIRECTOR, LIVSMEDELSFÖRETAGEN – THESWEDISH FOOD FEDERATION

Being responsible forserving over 20 000 lunchesevery day to the mostimportant guests in theworld – our children, youngpeople and elderly, theNordic Organic Food Fair isone of the most importantmeeting places for me.Anyone who is passionateabout producing andmanufacturing ingredientsand meals of the highestquality meet here.”SARA JERVFORS, HEAD OF THE DIET UNIT,SÖDERTÄLJE MUNICIPALITY

It’s been really exciting to follow the growth and developmentof the Natural Products Scandinavia show, from the veryhumble start to the professional meeting place for the wholeindustry that it has become today. Our goal was to findinteresting export leads for our own brands and wesucceeded in that, both last year and this year.”TOMAS FÄRNLÖF – CEO, BALTEX NATURAL AB

CAPTURE AND MANAGE YOUR EVENT LEADSNew N200 Award Winning Sales and Data App. Now included with all

stand packages at just €99 saving over 70%!

NEW

We offer flexible solutions for associations,embassies, trade promotion agencies and otherorganisations to bring their members to thisdedicated trade only event.

KRAV develop organic standards andpromote the KRAV-label in Sweden. Theypromote the show to members and industrycontacts, in addition to supporting the show.

The market is a profitable and growing area for natural and organicproducts in both the public and private sector, and we offer companiesaccess to all those key buyers who can make those important buyingdecisions. We can provide advice and suggestions on location andpavilion stand layouts, we also offer sales and marketing support and wecan create dedicated packages to suit your needs.

As the pavillion organiser they are given 4sqm free of charge to have aspace on the pavillion so they can meet new potential clients and havemeetings with other industry relations during the exhibition.

Sales Manager, Johan Cejie, KRAV Sweden said “The fair attractsexhibitors from areas far away, and makes the show work well for sourcing.A key point for this show is that it targets the Nordic region, which alsomakes the show more effective; we know exactly what market we areselling to. One of our KRAV pavilion exhibitors actually got two largeorders within 24 hours after the fair closed – which is superb!”

Sales support Marketing collaboration

PR support Customised sales and marketing material

Customised email campaigns Social media support

Pavilions

Options

How we can work together

Case study

SPACE ONLY: we provide you with a suitable stand location and you design and build your ownpavilion along with your members

SHELL SCHEME PACKAGES BOOKED IN ADVANCE: You book and take full control of the pavilionspace including how it is divided up for your members. We build the full pavilion stand for you using thestandard stand package, which includes walls, name boards, electricity, lighting, table and chairs. Youorganise and sell on the individual pavilion stands to your members.

SHELL SCHEME PACKAGES WITH SALES SUPPORT: We work as a partnership to sell stands on yourpavilion, we will rely on you for member details for us to contact your members and create marketing support.

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Previous PavilionsOrganic Denmark

KRAV (Sweden)

Biofood-Biolivs (Sweden)

Vegan Society Boulevard

Spanish Pavilion

Estonian Pavilion

Lithuanian Pavilion

Italian Pavilion

Dutch Pavilion

Organics Cluster Pavilion(France)

Anne Seeberg – Event DirectorTel: +44 (0)1273 645124Email: [email protected]

Melina Viking – Sales Executive Tel: +44 (0)1273 645141Email: [email protected]

Fiona Allen – Marketing ManagerTel: +44 (0)1273 645147Email: [email protected]

Caroline Bissell – Marketing ManagerTel: +44 (0)1273 645159Email: [email protected]

Emma-Louise Jones – Head of PRTel: +44 (0)1273 645134Email: [email protected]

Organised by

Stand SalesFor all information on stand sales,sponsorship and the conference programme.

MarketingFor anything marketing and promotionrelated – You can order VIP invites,postcards, show logo, website banner, etc.

UK office – 1st Floor, Nile House, Nile Street, Brighton BN1 1HWNordic office – Nordenskiöldsgatan 13, S - 211 19 Malmö

Helen Trott – Operations ManagerTel: +44 (0)1273 645122Email: [email protected]

Sophie Pink – Senior OperationsExecutive

Tel: +44 (0)1273 645154Email: [email protected]

OperationsOperations organise the logistics of theshow and all the health and safety forms.They will send you your online exhibitorsmanual 3-4 months prior to the show.

Malmö Mäss-Service AB – Li MellbergTel: +46 (0)406 42 99 26Email: [email protected]

Services at the venueMalmö Mäss-Service AB are our onsite venue contractors. They build the stands,provide all the furniture, electricity, lighting,organise storage and receive your deliveriesat the venue.

If you want to contact the venue or therestaurant team on site please let us knowand we can pass on the right contact details.

Who’s who at the show...

only the dedicated to promoting the certified organic food ...launched in 2013, the nordic organic...

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