onramp - making the case for author experience (content strategy applied usa 2014)
TRANSCRIPT
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Making the case for author experience
@think_info
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Rick Yagodich
18 years in the web
Company:
Twitter: @think_info
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What we will cover
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The CMS: Quiz
What is the purpose of a CMS?
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The CMS: Quiz
What is the purpose of a CMS?
To be the butt of a bad joke?
There’s a reason they call it a
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The CMS: Quiz
What is the purpose of a CMS?
The purpose of a content management system isto facilitate the human process
of managing the communication content lifecyclefrom creation, through use, to archiving.
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The author
An author is anyone who usesthe author environment
of the content management system.
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Author experience
Author experience, as a discipline,is the provision of
contextually appropriate functionalitywithin a content management environment.
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Author experience
The onramp to the information superhighway.
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Communication
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Communication
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Communication
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Communication
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And semantics…
<figure class="book sourced persistent" id="b_ax">
<div itemprop="mentions" itemscope itemtype="http://schema.org/Book">
<img src="cover.png" itemprop="image" />
<header>
<span class="title" itemprop="name">Author Experience</span>
<span class="subtitle" itemprop="name">Bridging the gap between people and technology in content management</span>
<span class="authors">By <span itemprop="author" itemscope itemType="http://schema.org/Person"><span itemprop="name">Rick
Yagodich</span></span></span>
<span class="site"><a href="http://theaxbook.com/" itemprop="sameAs" target="_blank" rel="nofollow">http://theAXbook.com</a></span>
</header>
<section class="identity">
<span class="publication">Published by <span itemprop="publisher" itemscope itemType="http://schema.org/Organization"><a
href="http://xmlpress.net/" itemprop="url"><span itemprop="name">XML Press</span></a></span>, <date itemprop="datePublished" datetime=“2014-10-13">13 Oct
2014</date></span>
<span class="isbn">ISBN: <meta itemprop="bookFormat" value="paperback"><span itemprop="isbn">978-1-937434-42-7</span></span>
</section>
<section class="purchase">
<h5>Available from:</h5>
<span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.com/dp/12345678" target="_blank"
itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon.com</span></span></a></span>,
<span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.co.uk/dp/12345678" target="_blank"
itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon UK</span></span></a></span>
</section>
</div>
</figure>
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Structured content (1)
Holistic systems
Simple content exchange/sharing between environments
An integrated content exchange model
Considering data & content throughout the business ecosystem
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Structured content (1)
Content decoupling
No access to source code
Single/multi-context authoring switching
Presentation-agnostic content
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Structured content (1)
Content semantics
Data reusability
Optimal search results
Semantics in authoring
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Structured content (2)
Structural consistency
Content is reusable
Content is repurposable
Cross-channel content consistency
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Structured content (2)
Contextual controls
Adaptive delivery
Audience-relevant contexts
Content intelligence
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Structured content (2)
Financial benefits
Measurable content ROI
Reduced creation/migration costs
Reduced translation costs
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Content consistency
Channel independence
No channel penalties
Freedom of channel and device choice
Consistency without page parity
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Content consistency
Domain modelled processes
Business-centred design
Enhancing off-line processes
Workflow between responsible parties
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Content consistency
Governance
Granular responsibility delegation
Integrated content calendar
Integrated content validation
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Authoring processes
Design patterns
Tools that help
Consistent approaches
Ease of learning
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Authoring processes
Content quality
Enabled and engaged authors pay more attention
Author-paradigm modelled UI
Fit-for-purpose language
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Authoring processes
Cross-silo collaboration
Reduced duplication
Reuse awareness
Responsibility scope
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Totals
Authors: 22Business: 24
Workflow: 29End-users: 18
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Wrapping up
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Author Experience
• Published by XML Press
• Part of the Content Wrangler series on Content Strategy
• http://theAXbook.com/
Questions…?