These products are available to OFFMA members ONLY. Use the order forms included with this catalogue to place your order. Fax to 905-726-3369 or email to info@ontariofarmfresh.com. DEADLINE FOR ORDERS is March 31, 2015.

13% HST will be added on all orders (HST# 860479534) Ontario shipping charges will be added to the total order.

Orders will be billed when items are shipped, usually in the first 2 weeks of May. Payment is due when items are

Ontario Farm Fresh Marketing Association

2015 Products Catalogue

Inside:

Road Signs Message Flags

2

Resource Books 2

Recipe Cards 4 Banners 5 Eco-Banners 5

NEW! FOOD TOURISM A Practical Marketing Guide

By John and Linda Stanley The fastest growth in tourism is the food tour-ism sector. Farmers mar-kets, taste tours, agri-tainment, glamping, restaurants, farm shops, wineries, and boutique food retailers food tourism has become an important part of holi-day and business travel.

Growth in food tourism is occurring in most de-veloped countries with tourists seeking taste ex-periences throughout the world. This new book provides practical direction for food tourism oper-ators and farm retailers to develop their busi-nesses and cater to tourists needs. It also in-cludes a section on the future of this fast moving trend. This a vital new study in a vibrant and growing field that should be required reading for tourist boards, owners and managers of retail farm operations, farm marketing associations. The authors, John and Linda Stanley are always at the forefront of change in the horticultural and agricultural industry around the world. Consid-ered by many to be the worlds leading horticul-tural consultants due to the sizeable economic returns they help clients achieve, John has often been described as The Retail Guru. Softcover 241 pages $50.00 Printed by CAB International, UK in limited quan-tities. Get yours today!

Do the Tough Things Right...how to prevent communication disasters in family business. By Elaine Froese Are you having a hard time starting the con-versations about who gets the family busi-ness, and when?" This book is designed to help you nail down the key challenges you need to talk about. It's a workbook style, so you can write your responses to the tough questions certified coach Elaine Froese asks. Her expertise in solving the people communication problems for family business, particularly farm families, will help you avoid the mistakes that others typically make. Softcover 162 pages $30.00 Zingermans Staff Guide Zingermans was founded in 1982 by Ari Weinzweig and Paul Sagi-naw as a small corner delicates-sen in Ann Arbor, Michigan. Today they are a community of eight unique businesses, with almost 600 employees and over 45 mil-lion dollars in annual revenue. Theyre still in Ann Arbor, and their long-term vision is to grow to in-clude 12-18 businesses, all in the Ann Arbor area. During their 30+ years in business, Zingermans has been recognized nationally for their exceptional products and customer service as well as their unique business model.

The Staff Guide is full of the business reci-pes and tools that support the success of the Zingerman's Community of Businesses and can be applied to your business as well. Softcover 68 pages $10.00 Employee Manual Template This handbook was created by Cindy Ashton of Ashton Consulting for the 2013 OFFMA Summit. It was done as a starting point for you to create a customized Employee Manu-al for your farm business. You can also download a WORD version from the OFFMA website under resources/sample-employee-manual. Softcover 19pages $7.00 each Ontario Farm Fresh Fun Activity Booklet These useful little books have been very popular. The activities are targeted at 7 & 8 year olds and cover a variety of agricultural commodities. Stock up and use them as give aways for school tours or special visitors. Softcover 14pages No minimums $.20 each, $60.00 for a box of 400 March Madness Salehalf price on individual booklets and boxes until the end of March. Stock up!

Under a Sunflower Sun Share the rhythm and joy of chil-drens poems enhanced by vibrant, evocative illustrations that take you through the seasons on Straggle the Scarecrows farm. Connect with the natural pace of rural life through po-ems and illustrations of wonder, whimsy and humour. A beautifully done book that is a

dream realized for the author and illustrator team both from Ontario. Together, they have created a book to catch the imagination of parents and children as they explore Strag-gles farm. Softcover 34 pages

$6.50 (suggested retail price is $9.95) The Ontario Table Two time Canadian best-seller! The latest cookbook by Niagara native Lynn Ogryzlo. A sensationally beautiful coffee table book that pairs the stories of approximately 125 Ontario farmers and the products they grow with incredible recipes. The photog-raphy is stunning and mouth-watering at

the same time. Great value for the cost. Softcover approx. 320 pages New price $12.00 wholesale (sug. retail price is $29.95) Boxes of 8. ROAD SIGNS Approximately 13x17, 12 pt. coated card stock paper. Four colours, varies with food item, printed one side with fade resistant ink. Check order form for list of specific types of fruits and vegetables available.

Cost: $3.00 each or $2.50 each for 10 or more (any combination of 10 signs).

MESSAGE FLAGS

Each nylon flag is 3x5 with bright, eye-catching colours. Cost: $35.00 each

Open Flag Let customers know you are OPEN for business. Bright red, white and blue colours.

Vegetable Flag Bright orange and yellow bands with black lettering.

Sale Flag Help get the word out about your sale. Red, white and blue with black lettering.

RESOURCE BOOKS

Just About Everything a Retail Manager Needs to Know2 copies left By John Stanley This is the bible for retail managers. By distilling just about everything relating to successful management practice in the retail industry into practical and immediately accessible how-tos, this book provides answers to all your manage-ment problems and questions in straightfor-ward language with the minimum of fuss. Hardcover 255 pages $39.95 Project Seasons From Shelburne Farms, Vermont A must have for anyone doing school tours. Project Seasons is a collection of seasonal, interdisciplinary activi-ties and teaching ideas developed by teachers for the pre-k and elementary school classroom. Investigation and hands-on activities help students discover the agricultural and ecologi-

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cal world around them. Lessons encourage ex-ploration, develop process skills and emphasize inquiry-based learning. This is a great resource. Most of the activities use everyday readily avail-able items. Soft cover 318pages $27.50 Fresh Grown Company Picnics and Eventslimited quantities By Jane Eckert and Bill Mauk

Its not often that the words guaranteed income and farm appear in the same sentence. Take Notice! Fresh Grown Company Picnics and Events contains step-by-step instructions on how to establish and grow your company picnic business.

The book goes through a natural progression beginning with offering event space for rent, and then advancing through various considera-tions: tent rental or purchase, providing food services by caterer or your own kitchen, and at the top of the income list, providing a turn-key event where you do all the planning and sched-uling, and charge accordingly.

Checklists, sample contracts, and even a tele-phone script are provided to give you every ad-vantage in understanding and embracing the business of company picnics. Each book also contains a CD recording of Eckerts 2006 Teleseminar on Corporate Events and Picnics, which includes questions posed by participating producers. Softcover 60 pages $39.95 So You Want to Hold a Festival? By Patricia Mestern The A-Z of Festival and Specials Event Organiza-tion. Including chapters on: Choosing the Proper Event; Committee Organization; Concessions; Fund Raising; Emergency Preparedness; Mar-keting & Promotion; Security; Sponsorship; Fee Structures; etc. Soft cover 132 pages $29.00 Birthday University Workbook 5 copies left We have a few copies of the workbook that was used during the Birthday University Workshop in March 2011. It is an valuable resource if you are doing or thinking about doing birthday par-ties on your farm. You wont find this resource anywhere else and we wont be printing addi-tional copies. Act now if you doing or planning

on offering birthday parties at your farm.

Soft cover 89 pages $60.00

CDs

Human Marketing, a 3 CD Audio Seminar The Donald Cooper Corporation We are all human beings selling something to other human beings. How complicated should that actually be? Whatever business youre in, your #1 problem is simply this...there are too many other people selling what youre selling! Too many competitors and not enough custom-ers, thats your biggest problem. The solution is to create, deliver and communicate, compelling customer-owning value that clearly differentiates you, grabs your target customers and grows your bottom line. This 3 hour CD is complete with 34 page Imple-mentation Guide.

Cost $50.00

Innovative Merchandising and Display to In-crease Your Bottom Line, John Stanleys 2010 Pre-convention Workshop An audio recording of Johns workshop along with a workbook to fill out as you listen to the CD. Great way to share information with your employees as well. The one day workshop dis-cusses - retailing with the customer in mind - how to play the image game - merchandising for success - building displays that work - the role of the team in increasing the average sale per customer - implementing new ideas

Cost $40.00

Bus Tour Photos Couldnt make the bus tour but curious what you missed. This CD is the next best thing. It con-tains over 200 photos taken on the bus tour as well as the scouting tour. A coloured thumbnail sheet is included to making identification easier. Pictures available for the 2006, 2007, 2008 and 2009 tours. Indicate on order form which year you would prefer.

Cost: $15.00 per year

Bus Tour Library 19882008

Almost 20 years of pictures from OFFMA bus tours all on one CD. Over 2,000 images that

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Deadline for orders is March 31, 2014. Get yours in TODAY!

have been catalogued according to year of the tour as well as headings like signage, displays etc. Truly an invaluable collection.

Cost: $60 for the complete set

MISCELLANEOUS PRODUCTS

aMAZEing CORN Developed by OFFMA with OAFE, A teachers guide to Ontario corn. Do you know a teacher or a class that might bene-fit from this guide? Also an excellent re-source if you are doing school tours. List of curriculum connections, lots of activities related to corn and corn plants. Soft cover 24 pages $5.00 -also available as a free download from www.oafe.org Flexible Ice Packs Approximately 6x6 made up of 2x2connected squares. Printed with Get Fresh. Visit a Farm. Great idea to sell or use as a giveaway to help keep coolers cool. Cost: $1.50 each, no minimums

Window Decals Approximately 6 x 4 contains the Get Fresh. Visit a Farm. tagline. White back-ground with green and red lettering. No minimums, $.18 each, 100 for $10.00

RENTALS Zingermans DVDs 1. 3 Steps to Giving Great Service Zingermans share their core customer ser-vice concepts from The Art of Giving Great Service Seminar in a fun and memorable lesson that will get your organization start-ed building great service skills and culture into every single element of your business activity. Length: 22 min. weekly rental $50 2. 3 Steps to Great Finance At Zingermans they believe that Open Book Management has been a key to their financial success and one of the "secrets" behind how they are able to thrive. This DVD is all about Zingermans rules of fi-

nance, keeping score and sharing the suc-cess. You'll see Zingerman's staff in action and hear them explain in their own words why creating an Open Book organization is a much better way to work and the way of the future. Length: 26 min. weekly rental $50 3. 5 Steps to Effectively Handling a Complaint Zingermans service recipe will help take the stress out of one of the most challeng-ing encounters in customer service. With practice, and using Zingerman's easy-to-follow recipe, you can start seeing com-plaints as gifts rather than as trials. Length: 20 min. weekly rental $50 FISH! DVDCatch the Energy, Release the Potential Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude with them every day. An environment in which people are truly con-nected to their work, to their colleagues and to their customers. FISH! is a tool to help you lead people toward creating that envi-ronment. 1 week rental $50.00 Winning at RetailVHS Video John Stanley & Pete Luckett A dynamo team presents their ideas around retail merchandising. 1 week rental $30.00

Strawberry Recipe Flyers Kit Created by the North Am. Strawberry Grow-ers A package of 20 photo-ready strawberry recipe flyers that can be personalized and used to make a variety of flyers. Approxi-mately 80 recipes in total. Cost: $25/kit

Recipe Cards

We have decided not to print any recipe cards this year. We are working with Foodland Ontario to produce recipe book-lets for the spring, summer and fall sea-sons. These will be shipped free of charge. If you want to make sure you get some, let the OFFMA office know how many and which seasons you are interested in.

Recipe card stock from previous year still available while quantities last.

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Great corn related

activities and info

FRUIT & VEGETABLE BANNERS These banners are made of heavy duty 8 mil white polyethylene material, all edges are hemmed. They are 8x3 and are reinforced full length top and bottom with ties that extend 4 feet on either side of the banner. See order form for specific options. The banners are two colours (red, green, black or orange depending on the particular sign), with a picture on the side and large, legible lettering. Cost is $55.00 each or 3 or more for $50.00 each.

Heavy duty banners for Sweet Corn & Fresh Strawberries ONLY These banners are 13 oz. vinyl, all edges are hemmed and grometted every 2 ft. Cost is $115.00 each or 3 or more for $105.00 each. Both types of banners are fairly sturdy and will perform well against a building where the wind is not a problem. If they are placed out in the open, they will be affect-ed by winds. We cannot guarantee the banners for wear.

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Eco-bannersON SALE Eco-banners are corn-based, biodegradable, non-toxic, weather proof and durable. Eco-banners are an earth friendly alternative to plastic. These banners were produced with Ontario information about production and crop varieties. Members who had them last year, reported that they held up very well with little to no fading of the bright colours. Size: 2 x 3 Cost: reg $40.00 each, now$20.00 3 for $50.00

Ontario Farm Fresh Marketing Association 2002 Vandorf Rd. Aurora, ON L4G 7B9 ph: 905-841-9278 fax: 905-726-3369 info@ontariofarmfresh.com OntarioFarmFresh.com

Looking for a partic-ular item that will help you with your farm market. Let Cathy know, she can keep an eye out for it as well. OFFMA is always looking for new merchandising products. If you have something that works, pass it along for other members to enjoy.