“Out of Home Advertising in India”

www.myhoardings.com

Team of Myhoardings:

Ashok Patidar Rajpal Singh Geet Choudhary

Content:

● Advertising ● What Advertisement Is?● Why advertise?● What can be advertised?● Types of advertising:● Advertising Industry in India● Scope of Advertising Industry in India● Global outlook:● India outlook● OOH overview● Billboard● Bus shelter advertising:● Out-Of-Home at Airports● Digital OOH space● Market leaders in digital OOH space● Pricing of OOH ad space● Customers speak

Advertising:

1. To give public notice or to announce publicly.

2. Paid form of non personal communication.3. Commercial advertisers and Non-

commercial advertisers. 4. Different types of media: newspapers,

magazines, television, radio, outdoor or direct mail.

Advantages:

1. Differentiating similar products and services.2. Brand equity.3. Cost-effective.4. Control over the Brand message.

Disadvantages:

1. To determine the effectiveness2. The cost of producing and placing ads3. Credibility and image problems4. Vast number of ads creates clutter problems

What is Advertisement ?

1. Commercial communication.2. Reaches large groups of people.3. Communication is speedy.4. Elements of Advertising.5. Mass communication and mass production.6. Non-personal communication.

Why Advertise?

1. To retain loyalty2. To project an image3. To stimulate sales 4. To communicate

Product Advertising

OOH at Airports:

1. This revolution began with privatisation of airports

2. From being conventional to innovative vehicles

3. Airports have emerged as the costliest advertising spots

4. Occupies 25-30% of total advertising space

Pricing of OOH Ad Space:

Airport are the most expensive ooh ad spaceIt costs anywhere between 15-20 lakh a monthMumbai’s Patel bridge is however an exception costing 7.5 lakh for a 10 day slotBus shelters cost around 65000 a month and billboards cost anywhere between 50000 – 3 Lakhs

OOH Advertising Details :

For more information regarding rates and execution of OOH Advertising in India -

contact us:+91 9620541463, 09665911646email-business@myhoardings.comVisit : www.myhoardings.com.