ooh media pack 2020 - h2o · 2019. 11. 14. · ooh magazine was the very first to focus on the...

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Page 1: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

OOHMEDIA PACK20200345 500 6008www.h2opublishing.co.uk

Page 2: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

CONTENTS

FEATURES LIST

PRINT - THE MAGAZINE

HIGH IMPACT CREATIVES

DIGITAL

DIRECT MARKETING

EVENTS

TESTIMONIALS

RATE CARD

TECHNICAL SPECIFICATIONS

CONTACTS

CIRCULATION & AUDIENCE

INTRODUCTION

Page 3: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

OOH magazine was the very first to focus on the quick service restaurant and food to go industry.

The food to go industry is the fastest growing category of UK foodservice and it is expected to grow from £17billion in 2017 to over £23billion in 2022. The coffee shop market has continued to grow by 7% with over £3billion being spent by consumers every year!

The sector is constantly evolving and is a fast adopter of new trends and products. One example of this includes Gregg’s, the brand was reignited by shifting their focus from being a bakery to a food to go business.

Each monthly issue of of OOH presents exclusive insight into this vast and varied industry.

Page 4: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

CIRCULATION & AUDIENCE

PRINTCIRCULATIONTOTAL: 5,122

WEBSITEMONTHLY AVERAGE VISITORS: 2,141MONTHLY PAGE VIEWS: 4,168

DIGITAL CIRCULATIONTOTAL: 12,288

DECISION MAKERS

COVERING 25,000

OUTLETS

17,410 print and digital editions reach named senior contacts with purchasing authority within group HQ and independent operations.

TYPE OWNERSHIP CRITERIA COPIES SITES COVERED

Coffee Shops Group HQ 36 3,863

Independents With 20+ covers 1,034 1,034

High Street Bakers Group HQ 51 2,842

Independents 896 896

Sandwich Shops Group HQ 14 2,814

Independents With seating 1,381 1,381

Fast Casual (QSRs) Group HQ 56 5,179

Cafés Group HQ 9 103

Independents With 30+ covers 1,683 1,683

Motorway Service Areas Group HQ 27 106

In Store Cafes including contract caterers Group HQ 81 5,037

TOTAL PRINT CIRCULATION 5,268 24,938

EXTENDED DIGITAL CIRCULATION 15,654

TOTAL DISTRIBUTION 20,922

Page 5: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

PRINTTHE MAGAZINE

12ISSUES PER YEAR

CIRCULATION

5,122DYNAMIC

SHOWCASING TRENDS TO ENABLE READERS TO KEEP UP AND GROW

WITH THIS DYNAMIC SECTOR

Page 6: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

PRINTSTAND OUT DESIGN

Page 7: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

PRINTENGAGING CONTENT

Page 8: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE

SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE

FALSE FRONT COVER

Page 9: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

HIGH IMPACTCREATIVES

DIE CUT FRONT COVER

CARRIERCARD

First thing a reader will

see when the magazine is

delivered. Holds an

A5 advert

MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster

BOOKENDS

Page 10: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

TIPON

TEXTUREFOIL

FINISHES

ROLLFOLD

BRANDED POLYWRAP

BELLYBAND

HIGH IMPACTCREATIVES

CONTACT US FOR MORE

OPTIONS

ADVERTORIALS

FOUR PAGECOVERWRAP

GATEFOLD

BARNDOOR

TEASERSTRIP

BOUND IN PRE-PRINTS

Page 11: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

DIGITAL

AVERAGE PAGE VIEWS PER MONTH

4,168

AVERAGE VISITORS PER MONTH

2,141

DIGITAL CIRCULATION

12,288www.oohmagazine.co.uk

CURRENTFOLLOWERS

2,400+

@OOHmagazine

Page 12: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

DIRECTMARKETING

DIRECT MAIL• Anything from a flat mailer

to a premium 3D mailer• Unique enhancements to

ensure your mailer is seen and read

PRODUCT SAMPLER• Put your product in the

hands of buyers• FREE follow up service to

measure ROI

MARKET REPORT BUILDER• Bespoke research to

answer your questions• Broadcast your research

across print and digital with an editorial write up in one of our titles

• Email broadcast the report to 5,000 recipients

• You’ll receive a PDF report & a printed 8 page report

TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers

Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate

Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results

EMAIL MARKETING• Reach our database of 12,218 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance

Page 13: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

EVENTS

NATIONAL BREAKFAST AND BRUNCH AWARDS 16 shortlisted chefs are invited to the live final, where they prepare their best breakfast or brunch dishes for our panel of judges. Chefs create their Speciality Breakfast Dish using their own ingredients and the Ingredients Challenge involves using solely the products supplied by our sponsors. A series of awards are presented at the evening reception which exclusively invites over 200 guests from the out of home catering industry.

29TH JANUARY 2020WESTMINSTER KINGSWAY COLLEGE, LONDON

STREET FOOD CHAMPIONSHIPS Chefs will enter themselves into one of four cuisines rounds; Americana, European, Latin American or Asian, and then through the judging process four finalists from each cuisine will be shortlisted to go through to the live cook off final in September 2020.

Alongside the signature round, chefs will also be required to compete in a series of sponsored ingredient challenges.

29TH SEPTEMBER 2020ISLINGTON METAL WORKS, LONDON

Page 14: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

"With informative lead features and up-to-date industry news, OOH Magazine provides an ideal vehicle to target the ever growing coffee shop, sandwich bar and bakery sectors."

KEVIN GREGORYRAWLINGSON LANE

“OOH is the leading publication for the out of home sector and a key title for all of our clients looking to target the QSR and food to go industry.”

HELEN COLLINGBORNSPEED COMMUNICATIONS

TESTIMONIALSADVERTISERS

Page 15: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

OOH Magazine is one of sixteen industry leading foodservice titles produced by H2O Publishing. We provide engaging and trusted editorial across a range of key verticals including; education, universities, care homes, contract catering and many more.

As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.

H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.

Page 16: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

FEATURES LISTOOH 2020JANUARY • National Breakfast and Brunch Awards

Preview• Vegan & Vegetarian• Cleaning, Hygiene & Food Safety• Mixes – Sweet & Savoury

FEBRUARY• Fast Casual Food• Tea• Flours & Breads

MARCH • National Breakfast and Brunch Awards

Results• HRC Preview• Soft Drinks, Juices, Smoothies & Water• Refrigeration & Ice Makers• Muffins, Cookies, Doughnuts & Cakes

APRIL • State Of The Nation – Coffee Shop Research• London Coffee Festival Preview• Ovens & Microwaves• Ice Cream & Desserts• Speciality & Seeded Breads

MAY• European Coffee Shop Expo Preview • Energy Saving Catering Equipment • Euro 2020 • Sandwiches & Wraps • Beverage Equipment & Boilers

JUNE• Commercial Kitchen Show Preview • Coffee • Energy, Sport & Health Drinks• Counters & Food Display (Hot & Cold)• Bakery Products 2020

JULY• Flours & Breads• Dairy & Dairy Alternatives• Takeaway & QSR

AUGUST• Grab & Go• Packaging & Disposables• Gluten & Allergen Free

SEPTEMBER• BITES Live Preview• lunch! Show Preview• Warewashing• Breakfast Products, Tea & Coffee

OCTOBER• Soups & Sandwiches• Soft Drinks, Juices, Smoothies & Water• Confectionery & Bagged Snacks

NOVEMBER• Street Food Championships Winners• Meal Deals• Morning Goods• Pies & Pasties

DECEMBER• EPOS Technology & Apps• Hot Beverages• Hot Dogs, Burgers & Pizza

OOH features are subject to change. Please contact Henry Norman should you wish to reconfirm.Email: [email protected]: 01474 520248

Page 17: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

RATE CARDPRINT 2020

HALF PAGE

£1,650

FALSE FRONT COVER

£6,500

THIRD PAGE

£1,250

DOUBLE PAGE SPREAD

£3,950

QUARTER PAGE

£950

FULL PAGE

£2,500

BELLYBAND INTO DPS

£8,0004 PAGE WRAP

£10,000DIE CUT FALSE FRONT

£9,000

Page 18: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

MAGAZINE PREMIER SUPPLIER INDEXYou will appear within the OOH Premier Supplier Index for a whole year with the following information:• Your company contact details• Account manager contact• Full colour logo or product image• 20-30 words of text to promote your company• Heading of your choice

PRICE: £800

RATE CARDDIGITAL 2020WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500 SKYSCRAPER £1,500 £2,500 £3,500

WEBSITE PREMIER SUPPLIER INDEXYou will appear on the OOH website for a whole year with the following information:• Company name• Contact name• Telephone and email address• Full colour logo• Hyperlink to website/email address• 60 words to promote your company

PRICE: £300

Page 19: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.

MAGAZINE SET TO A4 210mm X 297mm

TECHNICALSPECIFICATIONS

WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm

1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm

DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm

1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm

1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm

1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm

1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm

1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm

Page 20: OOH MEDIA PACK 2020 - H2O · 2019. 11. 14. · OOH magazine was the very first to focus on the quick service restaurant and food to go industry. The food to go industry is the fastest

CONTACTS

www.oohmagazine.co.uk @OOHmagazine H2O Publishing www.h2opublishing.co.uk @h2opublishing

HENRY NORMANEDITOR

01474 [email protected]

H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ

0345 500 6008 www.h2opublishing.co.uk

DAN HILLMANDIRECTOR

07833 [email protected]

ROB MOLINARIDIVISIONAL DIRECTOR

07850 [email protected]

MARC SUMNERDIRECTOR

07730 [email protected]