open data, free tools
DESCRIPTION
Alex Singleton: University of Liverpool and Daniel Lewis: University College LondonTRANSCRIPT
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Open Data, Free Tools
Alexander Singleton, University of LiverpoolDaniel Lewis, University College London
Output Output AreaAreaClassificationClassificationUser User GroupGroup
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• OAC is a free and open geodemographic/ market segmentation classification
• This means any insight created with it is sharable across institutions
• However, it was difficult to attach OAC to data as previously postcodes were not free
• But now they are... So...
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1.2.
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• Let’s learn a bit more using an index score:
• This is basically the ratio of a event occurring for a group over the event occurring in the population as a whole.
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A Grand Index for OAC
• Using nationally representative data to aid interpretation and insight of the Output Area Classification.
• Downloadable Excel spreadsheet.
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• Data so far:– British Population Survey– DVLA
• More to come– 2001 Census variables– Education and Health data– Expenditure and Food survey– Anything else that is OAC coded.
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• We hope that these tools are useful for you and encourage you to use OAC.
• We will keep the OACoder data upto date so that new releases of the NSPD are covered.
• We will endeavour to add to the Grand Index to give you more and more insight into your citizens.
Thank You, Questions?
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