open moto x intro
DESCRIPTION
Introduction to Open Moto X for Drumbeat.orgTRANSCRIPT
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Open Moto X
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The Mirror Dinghy
• Designed 1962
• Inspiration: Barry Bucknell
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The Mirror Dinghy
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The Mirror Dinghy
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The Mirror Dinghy
• Design refined by dinghy designer Jack Holt
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The Mirror Dinghy
• At least 90,000 boats built from kits (2006)
• Thousands more "clones" built from plans
• Competitive sport
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The Mirror Dinghy
• Competitive sport:
– 1966
– First Mirror Dinghy European Championship
– 40 cars towed their dinghies from the UK to the South of France for a regatta
– Not seek permission from the international Yachting association They did it themselves
Grassroots, bottom-up sports organization
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The Mirror Dinghy
• European Championships 2006:
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The Mirror Dinghy
• Often cited as the reason why Great Britain dominates Olympic Sailing
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The Mirror Dinghy
• Unique Selling Proposition:
– "Build your own sail boat"
– Requires no special tools or expertise
– Broad, inclusive community
– Boat evolved over time:
• First community prototyped then adopted more modern sail designs,
• later composite plastic hulls, kevlar rigging
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The Mirror Dinghy
• Unique Selling Proposition:
– "Build your own sail boat" Freedom
– Requires no special tools or expertise Participative
– Broad, inclusive community Decentralised
– Boat evolved over time: modern sail designs, composite plastic hulls, kevlar rigging Generative
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The Mirror Dinghy
• Key lessons:
– Affordable, "good enough" DIY manufacture
– Media sponsor for communications
– Professional brand and marketing
– Community support
– Fun, experimental
– Competitive sport
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Open Moto X
• DIY spirit in an electric race bike
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Why a motorcycle?
– Cars are much too big to build in a garden shed, a garage or in a small workshop
– Almost impossible for an enthusiast or home builder to build from scratch
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Why a motorcycle?
DIY motorcycle culture already exists:• Large "motorcycle accessories" and "tuning"
specialists design and sell modular upgrades• Tuning components can be "plugged in"
• For example:• wheels, tires, suspension, steering, brak
es, seats, mufflersand frames
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Why a motorcycle?
Easier to comply with safety and type-approval regulations
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Why an electric motorcycle?
?
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Electric vs gas
• Much more eco-friendly
• Relatively simple
– Moving parts:
• 15 on an electric Brammo Enertia (including light switches, horn, indicators, on/off buttons, twist grip)
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Electric vs gas
• Much more eco-friendly
• Relatively simple
– Moving parts:
• 15 on an electric Brammo Enertia
• Less than half the number foundin the clutch of a gas powered bike.
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Electric vs gas
• Much more eco-friendly
• Relatively simple
• DIY builds possible with a vibrant sub-cultureemerging
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Why an electric motorcycle?
22.2 million eBikes sold in China in 2009
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1895
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Why an electric motorcycle?
16 million predicted to be sold in Europe by 2016
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Why an electric motorcycle?
"...more than 466 million e-bikes, e-motorcycles, and e-scooters will be sold worldwide during the period from 2010 to 2016."
Pike Research, cleantech market intelligence. February 2010http://tinyurl.com/emotomarket
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Why an electric motorcycle?
466 million potential fans for Electric Motorcycle racing
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2010
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Why an electric motorcycle?
466 million potential fans for Electric Motorcycle racing Especally if they have a "local" race team to support
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Open Moto X
Project status June 2010
Inspiration ✔
People ✖
Process ✔
Results ✖
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Open Moto X
Project status June 2010
Inspiration ✔
People ✖
Process ✔
Results ✖