Open Source Engagement – Best

Practices

CLOUD EXPO EUROPE 2011

Version v1.0

Gyanee Dewnarain

Marketing Director

2 Feb 2010

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• Introduction to LiMo

• Industry Trends

• Rationale for using OSS

• Types of community engagement

• Pros and cons of community engagement strategies

• Best practices

Topics

2

Introduction

3

• Besides the usual suspects: Novell, Oracle, Red Hat, IBM and Intel

Prominence of Mobile Companies Amongst

Contributors to the Linux Kernel

4http://www.linuxfoundation.org/docs/lf_linux_kernel_development_2010.pdf

Economic Benefits of

Open Source

Reduced cost of

software acquisition

Access to software

innovation

Reduced cost of

software ownership

Rationale for OSS Engagement

5

Understand Your Objectives for Engaging with OSS

6

Marketing

Business Development Business Efficiencies

Engineering Support

Joining an Existing Community

Building a New Community

Community Engagement Strategies

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BlueZ

Joining An Existing Community

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Joining An Existing Community

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Lower Cost of

Acquisition &

Cost of Ownership

Faster Product

Realisation

Time to Build

Trust &

Reputation

Challenging to influence the

direction of the project &

align it to your own business

agenda

Seek to understand the structure of the community

Choose the right person to represent your organisation

Follow the norms, guidelines and policies of the Community

Let people shine in their own rights

Joining An Existing Community - Best Practices

10http://www.visionmobile.com/blog/2011/01/open-source-community-building-a-guide-to-getting-it-right/print/

Building a New Community

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Building A New Community

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Industry

Leadership

Good Reputation

Broad Adoption

Growing a community

around a new project can be

Costly & Time-Consuming

Create a fair community

Avoid controlling the project & “dumping”

Communicate the vision

Make it easy for people to contribute

Building A New Community - Best Practices

13http://www.visionmobile.com/blog/2011/01/open-source-community-building-a-guide-to-getting-it-right/print/

• No perfect recipe for successful community engagement.

o But several aspects need to be taken into account when joining or building a community:

licensing, governance, culture, community dynamics, alignments between commercial

products and community development etc

• Open Source engagement needs to be bilateral.

o You can influence the direction of the project by actively working patches back into

community source.

Conclusion

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• http://cache4.asset-cache.net/xc/200418487-002.jpg?v=1&c=IWSAsset&k=2&d=5047

• http://static.guim.co.uk/sys-images/Politics/Pix/columnist_thumbnails/2009/10/29/1256

• http://www.uipatent.com/marketing.jpg

• http://og-consulting.com/files/images/puerta_open_sm.jpg

• http://www.arunoffice.com/images/cost_management.jpg

• http://blogs.livetime.com/wp-content/uploads/2009/06/cost_savings.png

• http://www.pjcj.net/yapc/yapc-eu-2006-enigmatic_perl/slides/images/stopwatch.jpg

• http://www.crederitylabs.com/wp-content/uploads/2009/06/fotolia_696167_online-trust+bus

• http://www.literateweb.com/wp-content/uploads/2010/01/Guidelines-for-Writing.jpg

• http://www.frontiernet.net/~ingallsw/pix/luna_sea_shine.jpg

• http://t1.gstatic.com/images?q=tbn:ANd9GcSctHXExli1x9Bny2wozTsQkfoXrOEHmusaB

• http://www.personalbrandingblog.com/wp-content/uploads/2010/04/online-reputation.jpg

• http://news.pinkpaper.com/uploads/justice-scale.jpg

• http://www.theautismdirectory.com/community-contribute.jpg

• http://www.entrepreneurs-journey.com/images/articles/vision-steps.gif

• http://company.neurosky.com/wp-content/uploads/2009/06/Maintenance_Green-300x300.p

• http://marketingassassin.files.wordpress.com/2009/12/self-control.jpg

• http://faculty.ksu.edu.sa/73861/PublishingImages/site/leadership.jpg

Image references:

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