open source value: beyond roi

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The real value of open source: Beyond ROI @acquia Jerey A. “jam” McGuire Acquia Manager of Community Aairs [email protected] @horncologne Wednesday, 28 November 12

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The latest version of this talk. As presented in Brussels, Nov. 20, 2012

TRANSCRIPT

Page 1: Open Source Value: Beyond ROI

The real value of open source:Beyond ROI

@acquia

Je!rey A. “jam” McGuireAcquia Manager of Community [email protected]@horncologne

Wednesday, 28 November 12

Page 2: Open Source Value: Beyond ROI

What do businesses need?

•Innovation

•Cost savings

•Risk mitigation

Wednesday, 28 November 12

Page 3: Open Source Value: Beyond ROI

We’ve come a long way.

Wednesday, 28 November 12

Page 4: Open Source Value: Beyond ROI

“Open source is an intellectual-property

destroyer… I can't imagine something that could be worse than this for the

software business and the intellectual-property

business.”

- Jim Allchin, Microsoft - 2001

Wednesday, 28 November 12

Page 5: Open Source Value: Beyond ROI

“Open source is an intellectual-property

destroyer… I can't imagine something that could be worse than this for the

software business and the intellectual-property

business.”

- Jim Allchin, Microsoft - 2001

Wednesday, 28 November 12

Page 6: Open Source Value: Beyond ROI

“We don't pick on Microsoft any more, it's

like kicking a puppy."

- Jim Zemlin, Executive Director, The Linux Foundation.

http://www.flickr.com/photos/13825348@N03/2300963596/sizes/z/in/photostream/

http://www.networkworld.com/news/2011/040511-linux-vs-microsoft.html

Wednesday, 28 November 12

Page 7: Open Source Value: Beyond ROI

"In the world of computer software, open source communit ies develop and improve ideas organically, based on concepts and practices that work. Driven by innovation contributed by individuals, open source simply means that a system is available to any who wish to contribute.

It provides the fastest possible rate of improvement for ideas."

One Way Forward: The Outsider's Guide to Fixing the Republic.

- Lawrence Lessig, 2012

Wednesday, 28 November 12

Page 8: Open Source Value: Beyond ROI

But can open source businesses succeed?

Wednesday, 28 November 12

Page 9: Open Source Value: Beyond ROI

$1.100.000.000

Wednesday, 28 November 12

Page 10: Open Source Value: Beyond ROI

We’re Hiring!

Refer a friend! Know someone who would be perfect for one of our

open positions? $2500 is yours if your referral is hired

[email protected]

Wednesday, 28 November 12

Page 11: Open Source Value: Beyond ROI

But is Drupal a good bet?

Wednesday, 28 November 12

Page 12: Open Source Value: Beyond ROI

“Linux is a transformational technology.

Jim Whitehurst, CEO of Red Hat - http://techcrunch.com/2011/08/17/red-hat-ceo-at-linuxcon-i-have-no-idea-whats-next/

Wednesday, 28 November 12

Page 13: Open Source Value: Beyond ROI

“The technology of Linux empowers advancements and innovations that have

nothing to do with the technology of Linux. That is to say ...

Wednesday, 28 November 12

Page 14: Open Source Value: Beyond ROI

“Linux supports the development ofnew business models, as well as

new technologies.”

Wednesday, 28 November 12

Page 15: Open Source Value: Beyond ROI

Drupal passes the truck test ...

Wednesday, 28 November 12

Page 16: Open Source Value: Beyond ROI

Wednesday, 28 November 12

Page 17: Open Source Value: Beyond ROI

The world’s largest open source projects:

Linux, KDE, Apache, Drupal, Eclipse, Perl+CPAN, Mozilla+Addons, Gnome

Henrik Ingo: http://openlife.cc/blogs/2010/november/how-grow-your-open-source-project-10x-and-revenues-5x

Wednesday, 28 November 12

Page 18: Open Source Value: Beyond ROI

2% of the web17,000+ developers15,000+ modules300,000+ downloads/month1.5M unique visitors/month55 supported languagesFREE

Drupal today

Wednesday, 28 November 12

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Wednesday, 28 November 12

Page 20: Open Source Value: Beyond ROI

Wednesday, 28 November 12

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Wednesday, 28 November 12

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Wednesday, 28 November 12

Page 24: Open Source Value: Beyond ROI

The future of Drupal

http://bu!.ly/PyY9Ma

@crell talks about Symfony2 in Drupal 8

at Symfony Live,San Francisco, 2012

Wednesday, 28 November 12

Page 25: Open Source Value: Beyond ROI

What do businesses need?

Wednesday, 28 November 12

Page 26: Open Source Value: Beyond ROI

Drupal and Open Source deliver:

•Innovation

•Cost savings

•Risk mitigation

Wednesday, 28 November 12

Page 27: Open Source Value: Beyond ROI

Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back

Open Source Software: You are free to

Wednesday, 28 November 12

Page 30: Open Source Value: Beyond ROI

http://www.flickr.com/photos/popculturegeek/4534090770/sizes/l/in/photostream/

Control your own destiny ...

Wednesday, 28 November 12

Page 31: Open Source Value: Beyond ROI

Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back

True Value – Open Source

Wednesday, 28 November 12

Page 32: Open Source Value: Beyond ROI

Use it: for anything, anywhere, forever ...

... and (sort of) for free.

True Value – Open Source

Wednesday, 28 November 12

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Free does work ...

http://www.flickr.com/photos/42934556@N00/245866252/sizes/m/in/photostream/Wednesday, 28 November 12

Page 34: Open Source Value: Beyond ROI

Wednesday, 28 November 12

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Wednesday, 28 November 12

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Hey! It’s free!

Wednesday, 28 November 12

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http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/

Zero ...

Wednesday, 28 November 12

Page 38: Open Source Value: Beyond ROI

Proprietary

IT CostsPersonnel

HostingBandwidth

Design(Recurring) Licensing fees

Vendor lock-in Data lock-in (buy it back?)

Vendor roadmapVendor release cycle

When it happens

Open Source

IT CostsPersonnelHostingBandwidthDesignNo licensing feesInvest in your teamInvest what/when you need1000s of vendorsYou own your dataYour needsWhen you need itCutting edge

Wednesday, 28 November 12

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Wednesday, 28 November 12

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Yours?

Wednesday, 28 November 12

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Better, not cheaper.

Project Budget == 100Project Budget == 100Project Budget == 100

Acquia(Open Source)

Sitecore(Proprietary)

Implementation 25 25

Hosting/Support 15 15

Licenses 0 30

Branding, Design, Strategy

60 30

Wednesday, 28 November 12

Page 42: Open Source Value: Beyond ROI

Use it: for anything, anywhere, forever Study it: understand what you are using

True Value – Open Source

Wednesday, 28 November 12

Page 43: Open Source Value: Beyond ROI

http://www.flickr.com/photos/centralasian/5329431523/sizes/l/in/photostream/

Transparency ...

Wednesday, 28 November 12

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http://www.guardian.co.uk/government-computing-network/2011/nov/08/cesg-open-source-security

Wednesday, 28 November 12

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What about security?

Thank you:

Wednesday, 28 November 12

Page 47: Open Source Value: Beyond ROI

Wednesday, 28 November 12

Page 48: Open Source Value: Beyond ROI

Use it: for anything, anywhere, forever Study it: understand what you are usingModify it: fix it, make it better

True Value – Open Source

Wednesday, 28 November 12

Page 49: Open Source Value: Beyond ROI

“Users generally have a much more accurate and detailed model of their needs than manufacturers have ...”

Eric von Hipple,Democratizing Innovation

Innovation

Wednesday, 28 November 12

Page 50: Open Source Value: Beyond ROI

Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back

True Value – Open Source

Wednesday, 28 November 12

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“If I have seen further ...”

Wednesday, 28 November 12

Page 52: Open Source Value: Beyond ROI

Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back

Recap: True Value – Open Source

Wednesday, 28 November 12

Page 53: Open Source Value: Beyond ROI

"In the world of computer software, open source communit ies develop and improve ideas organically, based on concepts and practices that work. Driven by innovation contributed by individuals, open source simply means that a system is available to any who wish to contribute.

It provides the fastest possible rate of improvement for ideas."

One Way Forward: The Outsider's Guide to Fixing the Republic.

- Lawrence Lessig, 2012

Wednesday, 28 November 12

Page 54: Open Source Value: Beyond ROI

Open Source

Collaboration

Community

Innovation

Drupal is innovation ...

Wednesday, 28 November 12

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Drupal and Open Source deliver:

•Innovation•Invest in your team and your vision

•Be the manufacturer AND the user

•Cost savings:•Speed via reuse

•No license fees

•Better, not cheaper

•Risk mitigation:•You own the bricks

•You understand itWednesday, 28 November 12

Page 56: Open Source Value: Beyond ROI

Text

Thank you ...Je! Eaton, Je! Robbins - LullabotBetsey Emsley, Je! Walpole - Phase://Robert Douglass - Commerce GuysAndrew Melck, Scott Davis - AcquiaAnna Lang, Ivo Radulovski - ProPeopleMichelangelo van Dam - in2it.beThijs Feryn - Combell GroupWim Godden - Cu.be SolutionsGali Avri

Wednesday, 28 November 12

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[email protected]@horncologne

And thank you!

@acquia

Je!rey A. “jam” McGuireAcquia Manager of Community [email protected]@horncologne

Wednesday, 28 November 12