Future-proof your

Business Model

Daniel Halbe Open-Xchange GmbH

OX App Suite

| Open-Xchange 2

•  Open-Xchange AG founded in Nuremberg, Germany

•  Open-Xchange Inc., founded in NY •  Commercial launch of OX Server 5

2005

Hosting Edition launch: 1&1 Internet

The Business of Open-Xchange Winds of change

OX Server 6 launch

OX Text Launch

OX App Suite launch

© 2014. Confidential and proprietary.

2012 2007 2009 2013

15M 42M 8M 24M 60M 2014

80M

OTT Customer (dis-) Engagement Channel Partner as MS Sales Channel

3

A & TelecomFone

Freemium (apps)

$$ Premium (services, hardware)

© 2014. Confidential and proprietary. | Open-Xchange

A & TelecomFon

OTT Customer (dis-) Engagement Channel Partner as Google Marketing Channel

4

Freemium (apps)

$$ Premium (services) B 2 C

B 2 B €

© 2014. Confidential and proprietary. | Open-Xchange

Retention, Revenue, Recirculation The Solution: OX App Suite

5

Freemium (Apps) $$ Premium (services)

ARPU

RECIRC.

© 2014. Confidential and proprietary. | Open-Xchange

User content, eyes: on your brand Recirculation

6

RECIRC.

Branded customer engagement portal: increase willingness-to-buy by the HOUR

users start and stay here…

give them a reason to stay: integrate users' digital lives

create PULL: own a Trojan Horse strategy

Buy more Storage bundle and cross-sell what users want most

© 2014. Confidential and proprietary. | Open-Xchange

7

Freemium •  Email •  Calendars •  Contacts •  Tasks •  Doc-viewer •  Social integration •  Cloud storage •  Basic privacy

Premium •  XMPP •  VoIP •  WebRTC •  Online Office •  Storage Upsell •  Advanced security •  Archiving, SPAM

filtering •  Advanced sharing •  CRM Integration •  ERP Integration •  …

Fight to Stay Open

© 2014. Confidential and proprietary.

An Open and Trusted Ecosystem means: Choice Basic – Advanced – Pro

Increasing ARPU

| Open-Xchange

© 2014. Confidential and proprietary. | OX App Suite 8

OX Documents Declare your independence

OX Documents – the new way to the office. •  OX Text (view/edit .docx)

•  OX Spreadsheet (view/edit .xlsx)

•  OX Presentation (view/edit .pptx )

Ø  OX PDF Viewer (view .pdf files) Ø  Fully compatible with all existing

Office documents, no conversion, no loss of formatting and data

© 2014. Confidential and proprietary. | OX App Suite 9

OX Drive Secure and integrate user data

OX Drive – integrated Cloud-based storage solution.

Ø  Available clients: •  OX Drive for Windows •  OX Drive for Mac OS •  OX Drive for Android •  OX Drive for iOS

Ø  File type actions •  Photo Slide Show •  Music Player •  Video player •  Preview, Text editing •  Tile and icon generation

Ø  Version control and user tracking

Exclusive preview at our booth

OX App Suite™ Built for speed. Made to work.