Opening Cinemas In New MarketsOpening Cinemas In New Markets21 June 200421 June 2004

Explosion: Development of Multiplexes in Explosion: Development of Multiplexes in CECE

David HoDavid HoráčekráčekPalace Cinemas CzechPalace Cinemas Czech

People, Entertainment & People, Entertainment & FunFun

Opening Cinemas In New MarketsOpening Cinemas In New MarketsPalace Cinemas in Central EuropePalace Cinemas in Central Europe

Development in 1999 – 2002Development in 1999 – 2002 Number one performer in the cityNumber one performer in the city Located in big shopping centersLocated in big shopping centers 10 multiplex cinemas in 3 countries10 multiplex cinemas in 3 countries In total 103 screensIn total 103 screens Product mixProduct mix Local productsLocal products Concessions – popcornConcessions – popcorn

Prague – 4 Sites, 40 screens

Hungary

SlovakiaBrno – 2 sites, 17 screens

Czech Republic

Bratislava– 1 site, 12 screens

Budapest – 3 sites, 34 screens

3 territories10 sites

103 screens

3 territories10 sites

103 screens

Opening Cinemas In New Opening Cinemas In New Markets Markets Palace Cinemas in Central Palace Cinemas in Central

EuropeEurope

PRAGUEPopulation : 1,2 mio + 0,6 mio surrounding

TOTAL: 9 sites - 87 screens

Palace Cinemas

Competition

Novy Smichov – Palace - 12Novy Smichov – Palace - 12

Slovansky Dum – Palace - 10Slovansky Dum – Palace - 10

Park Hostivar - Palace - 10Park Hostivar - Palace - 10

Letnany – Palace - 8Letnany – Palace - 8

Cerny Most – Village - 8Cerny Most – Village - 8

Flora – Cinema City - 8Flora – Cinema City - 8

Andel – Village - 14Andel – Village - 14

Galaxie – Cinema City - 9Galaxie – Cinema City - 9

Zlicin – Cinema City - 8Zlicin – Cinema City - 8

Opening Cinemas In New MarketsOpening Cinemas In New MarketsPrague, Czech RepublicPrague, Czech Republic

BRATISLAVAPopulation: 0,5 mio + 0,2 mio surrounding

Polus – Metropolis - 8Polus – Metropolis - 8

Aupark – Palace - 12Aupark – Palace - 12

TOTAL: 2 sites - 20 screens

Palace Cinemas

Competition

Opening Cinemas In New MarketsOpening Cinemas In New MarketsBratislava, SlovakiaBratislava, Slovakia

BUDAPESTPopulation: 1.8 mio + 0,6 mio surrounding

Mammut – Budapest Film – 8+5Mammut – Budapest Film – 8+5

Duna – Intercom - 11Duna – Intercom - 11VIP - Cinema City - 6VIP - Cinema City - 6

Eurocenter – Intercom - 7Eurocenter – Intercom - 7

West End – Palace - 14West End – Palace - 14

Campona – Palace - 11Campona – Palace - 11

Lurdy Haz – Intercom - 10Lurdy Haz – Intercom - 10

Cespel Plaza – Cinema City - 7Cespel Plaza – Cinema City - 7

Corvin – Budapest Film - 6Corvin – Budapest Film - 6

Cineplex Odeon - 6Cineplex Odeon - 6

MOM Park – Palace - 9MOM Park – Palace - 9

Total : 11 sites - 100 screens Palace Cinemas

Competition

Opening Cinemas In New MarketsOpening Cinemas In New MarketsBudapest, HungaryBudapest, Hungary

Opening Cinemas In New MarketsOpening Cinemas In New MarketsPalace Cinemas in Central EuropePalace Cinemas in Central Europe

Founded as Ster Century in 1999Founded as Ster Century in 1999 Taken over by Palace Cinemas in 2002Taken over by Palace Cinemas in 2002 New company visionNew company vision Structural changesStructural changes Improved performanceImproved performance Financial resultsFinancial results Strong teamStrong team

Opening Cinemas In New MarketsOpening Cinemas In New MarketsCZ AdmissionsCZ Admissions 1993 – 2003 (mio) 1993 – 2003 (mio)

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Opening Cinemas In New MarketsOpening Cinemas In New MarketsCZ Average ticket priceCZ Average ticket price 1993 – 2003 1993 – 2003

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Opening Cinemas In New Opening Cinemas In New MarketsMarkets

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Opening Cinemas In New Markets Opening Cinemas In New Markets DLP moviesDLP movies

Finding Nemo in first 10 Finding Nemo in first 10 weeks in DLP cinemaweeks in DLP cinema

dubbed print 4.575 dubbed print 4.575 admissions (42%)admissions (42%)

DLP version 6.303 DLP version 6.303 admissions (58%)admissions (58%)

Opening Cinemas In New Opening Cinemas In New Markets Markets

Music DVD & CINEpartiesMusic DVD & CINEparties

Opening Cinemas In New Opening Cinemas In New Markets Markets

Singstar Sony PS 2Singstar Sony PS 2

Opening Cinemas In New Opening Cinemas In New Markets Markets Live musicLive music

Opening Cinemas In New Opening Cinemas In New Markets Markets

Euro 2004 LiveEuro 2004 Live

Opening Cinemas In New Opening Cinemas In New Markets Markets 21 June 200421 June 2004

David HoDavid Horáčekráček

Palace Cinemas CzechPalace Cinemas Czech

People, Entertainment & FunPeople, Entertainment & Fun