operating and marketing your small business...operating and marketing your small business...
TRANSCRIPT
®November 3, 2005
Operating and MarketingYour Small Business
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IEM Corporate Overview
•Awards and Recognition– 2005 Profiles in Progress Award– 2004 GOVSEC Profiles in Innovation Award–-2004 Business Leader of the Year– 2003 Louisiana Technology Leader of the Year– 2003 Lantern Award (LA Economic Development)– 2001 DCI Portal Excellence Award Finalist– 2001 Louisiana Technology Company of the Year– 2000 CogswellCogswell Industrial Security Award– 2000 National Reinventing Government Hammer Award– Member, Defense Science Board for Intelligence on
Terrorism– Moderator, DTRA Chemical and Biological
Modeling and Simulation Futures Panel
IEM Corporate Headquarters inBaton Rouge, LA
• ~300 scientists, engineers, civilian & militarydefense experts, former state and countyemergency management directors andmanagers, first responders, softwaredevelopers and testers, database developers
• Think Tank for DHS, Federal agencies, DoD,state and local governments, industry &international concerns
• 21st year in operation
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Markets and Customers
OXYCHEM
FederalGovernment
DOD
State
Local
Industry
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Necessary Foundation for Success
Passion
Vision
Quality
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Keys to Succeeding
Get involved and be visibleJoin local industry groupsForm your own groups
Focus on the customer notyour product or service
What do your customers reallyneed?
Seek feedback on your workInternal feedbackCustomer feedback
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Growing Your Business
Take advantage ofsmall businessopportunities
8(a) set-asides
General ServicesAdministration (GSA)contracts
Develop a biddingstrategy
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Growing Your Business
Prime wheneverpossible
Large companies oftenwilling to be subcontractors
Subcontract to largecompanies for largecontracts
Provide high-quality, visibleservice
Put your best foot forwardwith the prime
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Marketing to Government & Large Businesses
Identify strategictargets
Build relationships
Market benefits notcapabilities
Leverage 8(a) status
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Madhu BeriwalPresident and CEO
IEM8555 United Plaza Blvd.,
Suite 100www.iem.com
Managing Risk in a Complex World