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® November 3, 2005 Operating and Marketing Your Small Business

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Page 1: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

®November 3, 2005

Operating and MarketingYour Small Business

Page 2: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

Proprietary Information

®

IEM Corporate Overview

•Awards and Recognition– 2005 Profiles in Progress Award– 2004 GOVSEC Profiles in Innovation Award–-2004 Business Leader of the Year– 2003 Louisiana Technology Leader of the Year– 2003 Lantern Award (LA Economic Development)– 2001 DCI Portal Excellence Award Finalist– 2001 Louisiana Technology Company of the Year– 2000 CogswellCogswell Industrial Security Award– 2000 National Reinventing Government Hammer Award– Member, Defense Science Board for Intelligence on

Terrorism– Moderator, DTRA Chemical and Biological

Modeling and Simulation Futures Panel

IEM Corporate Headquarters inBaton Rouge, LA

• ~300 scientists, engineers, civilian & militarydefense experts, former state and countyemergency management directors andmanagers, first responders, softwaredevelopers and testers, database developers

• Think Tank for DHS, Federal agencies, DoD,state and local governments, industry &international concerns

• 21st year in operation

Page 3: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

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Markets and Customers

OXYCHEM

FederalGovernment

DOD

State

Local

Industry

Page 4: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

Proprietary Information

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Necessary Foundation for Success

Passion

Vision

Quality

Page 5: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

Proprietary Information

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Keys to Succeeding

Get involved and be visibleJoin local industry groupsForm your own groups

Focus on the customer notyour product or service

What do your customers reallyneed?

Seek feedback on your workInternal feedbackCustomer feedback

Page 6: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

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Growing Your Business

Take advantage ofsmall businessopportunities

8(a) set-asides

General ServicesAdministration (GSA)contracts

Develop a biddingstrategy

Page 7: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

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Growing Your Business

Prime wheneverpossible

Large companies oftenwilling to be subcontractors

Subcontract to largecompanies for largecontracts

Provide high-quality, visibleservice

Put your best foot forwardwith the prime

Page 8: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

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Marketing to Government & Large Businesses

Identify strategictargets

Build relationships

Market benefits notcapabilities

Leverage 8(a) status

Page 9: Operating and Marketing Your Small Business...Operating and Marketing Your Small Business Proprietary Information ® IEM Corporate Overview •Awards and Recognition – 2005 Profiles

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®

Madhu BeriwalPresident and CEO

IEM8555 United Plaza Blvd.,

Suite 100www.iem.com

Managing Risk in a Complex World