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    Operations Management

    ZUBAIR ANWAR

    SPRING 2013

    LECTURE 1FEB 06, 2013

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    What Is Operations Management?

    Operations management (OM) is the set of activities that

    creates value in the form of goods and services by transforming

    inputs into outputs

    Zubair Anwar UET - IBM

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    Operations as a Transformation Process

    INPUT

    Material

    Machines

    Labor

    Management

    Capital

    TRANSFORMATION

    PROCESS

    OUTPUT

    Goods

    Services

    Feedback & Requirements

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    Transformation Process

    Physical: as in manufacturing operations

    Locational: as in transportation or warehouse operations

    Exchange: as in retail operations

    Physiological: as in health care

    Psychological: as in entertainment

    Informational: as in communication

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    Copyright 2011 John Wiley & Sons, Inc.Copyright 2011 John Wiley & Sons, Inc.

    Operations Function

    Operations

    Marketing

    Finance and

    Accounting

    Human Resources

    Outside Suppliers

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    Evolution of Operations Management

    Craft production

    process of handcrafting products or services for individual customers

    Division of labor

    dividing a job into a series of small tasks each performed by a

    different worker

    Interchangeable parts

    standardization of parts initially as replacement parts; enabled massproduction

    Zubair Anwar UET - IBM

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    Evolution of Operations Management

    Scientific management

    systematic analysis of work methods

    Mass production

    high-volume production of a standardized product for a mass

    market

    Lean production

    adaptation of mass production that prizes quality and flexibility

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    Historical Events in Operations Management

    Era Events/Concepts Dates Originator

    Industrial

    Revolution

    Steam engine 1769 James Watt

    Division of labor 1776 Adam Smith

    Interchangeable parts 1790 Eli Whitney

    Scientific

    Management

    Principles of scientificmanagement

    1911 Frederick W.Taylor

    Time and motion studies 1911Frank and Lillian

    Gilbreth

    Activity scheduling chart 1912 Henry Gantt

    Moving assembly line 1913 Henry Ford

    Zubair Anwar UET - IBM

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    Era Events/Concepts Dates Originator

    Human

    Relations

    Hawthorne studies 1930 Elton Mayo

    Motivation theories

    1940s Abraham Maslow

    1950s Frederick Herzberg

    1960s Douglas McGregor

    Operations

    Research

    Linear programming 1947 George Dantzig

    Digital computer 1951 Remington Rand

    Simulation, waiting

    line theory, decision

    theory, PERT/CPM

    1950sOperations research

    groups

    MRP, EDI, EFT, CIM1960s,

    1970s

    Joseph Orlicky, IBM

    and others

    Evolution of Operations Management

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    Era Events/Concepts Dates Originator

    QualityRevolution

    JIT (just-in-time) 1970s Taiichi Ohno (Toyota)

    TQM (total quality

    management)1980s

    W. Edwards Deming,

    Joseph Juran

    Strategy andoperations

    1980s Wickham Skinner,Robert Hayes

    Reengineering 1990sMichael Hammer,

    James Champy

    Six Sigma 1990s GE, Motorola

    Evolution of Operations Management

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    Era Events/Concepts Dates Originator

    Internet

    Revolution

    Internet, WWW, ERP, supply

    chain management

    1990s ARPANET, Tim

    Berners-Lee SAP,

    i2 Technologies,

    ORACLE, Dell

    E-commerce 2000s Amazon, Yahoo,

    eBay, Google, and

    others

    Globalization WTO, European Union,

    Global supply chains,

    Outsourcing, Service

    Science

    1990s

    2000s

    China, India,

    emerging economies

    Evolution of Operations Management

    Zubair Anwar UET - IBM

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    Era Events/Concepts Dates Originator

    Green

    Revolution

    Global warming, An

    Inconvenient Truth, Kyoto

    Today Numerous scientists,

    statesmen and

    governments

    Evolution of Operations Management

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    Commercial BankOrganizational Charts

    Operations

    Teller SchedulingCheck Clearing

    Collection

    Transactionprocessing

    Facilitiesdesign/layout

    Vault operations

    Maintenance

    Security

    Finance

    InvestmentsSecurity

    Real estate

    Accounting

    Auditing

    Marketing

    LoansCommercial

    Industrial

    Financial

    Personal

    Mortgage

    Trust Department

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    Operations

    Ground supportequipment

    Maintenance

    Ground Operations

    Facilitymaintenance

    Catering

    Flight OperationsCrew schedulingFlyingCommunicationsDispatching

    Management science

    Finance/ accounting

    Accounting

    PayablesReceivablesGeneral Ledger

    Finance

    Cash controlInternational

    exchange

    Marketing

    Trafficadministration

    ReservationsSchedulesTariffs (pricing)

    Sales

    Advertising

    Airline Organizational Charts

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    Marketing

    Salespromotion

    Advertising

    Sales

    Marketresearch

    Operations

    FacilitiesConstruction; maintenance

    Production and inventory controlScheduling; materials control

    Quality assurance and controlSupply chain management

    ManufacturingTooling; fabrication; assembly

    DesignProduct development and designDetailed product specifications

    Industrial engineeringEfficient use of machines, space,

    and personnel

    Process analysisDevelopment and installation of

    production tools and equipment

    Finance/ accounting

    Disbursements/credits

    ReceivablesPayablesGeneral ledger

    Funds Management

    Money marketInternational

    exchange

    Capital requirements

    Stock issueBond issue

    and recall

    Manufacturing Organizational Charts

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    OM is one of major functions of any organization

    We want to know how goods and services are produced

    We want to understand what operations managers do

    OM is such a costly part of an organization

    Operations Management (OM)

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    Planning

    Organizing

    Staffing

    Leading

    Controlling

    What Operations Managers Do

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    Design of goods and services

    Managing quality

    Process and capacity design

    Location strategy

    Layout strategy

    Human resources and job design

    Supply chain management

    Inventory management

    Scheduling

    Maintenance

    Critical Decision Areas

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    Design of goods and services

    What good or service should we offer?

    How should we design these products and services?

    Managing quality

    How do we define quality?

    Who is responsible for quality?

    Critical Decision Areas

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    Process and capacity design

    What process and what capacity will these products require?

    What equipment and technology is necessary for these

    processes?

    Location strategy

    Where should we put the facility?

    On what criteria should we base the location decision?

    Critical Decision Areas

    Zubair Anwar UET - IBM

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    Layout strategy

    How should we arrange the facility?

    How large must the facility be to meet our plan?

    Human resources and job design

    How do we provide a reasonable work environment?

    How much can we expect our employees to produce?

    Critical Decision Areas

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    Supply chain management

    Should we make or buy this component?

    Who are our suppliers and who can integrate into our e-

    commerce program?

    Inventory, material requirements planning, and JIT

    How much inventory of each item should we have?

    When do we re-order?

    Critical Decision Areas

    Zubair Anwar UET - IBM

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    Intermediate and shortterm scheduling

    Are we better off keeping people on the payroll during

    slowdowns?

    Which jobs do we perform next?

    Maintenance

    Who is responsible for maintenance?

    When do we do maintenance?

    Critical Decision Areas

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    Technology/methods

    Facilities/space utilization

    Strategic issues

    Response time

    People/team development

    Customer service

    Quality

    Cost reduction

    Inventory reduction

    Productivity improvement

    What are OM Jobs?

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    Positioning the Firm

    Cost

    Speed

    Quality

    Flexibility

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    Waste elimination

    relentlessly pursuing the removal of all waste

    Examination of cost structure

    looking at the entire cost structure for reduction potential

    Lean production

    providing low costs through disciplined operations

    Positioning the Firm Cost

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    Fast moves, Fast adaptations, Tight linkages Internet

    Customers expect immediate responses

    Service organizations

    always competed on speed (McDonalds, LensCrafters, and Federal

    Express)

    Manufacturers

    time-based competition: build-to-order production and efficient supply

    chains

    Fashion industry

    two-week design-to-rack lead time of Spanish retailer, Zara

    Positioning the Firm Speed

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    Minimizing defect rates or conforming to design specifications

    Ritz-Carlton - one customer at a time

    Service system designed to move heaven and earth to satisfy

    customer

    Employees empowered to satisfy a guests wish

    Teams set objectives and devise quality action plans

    Each hotel has a quality leader

    Positioning the Firm Quality

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    Ability to adjust to changes in product mix, production volume, or

    design

    Mass customization: the mass production of customized parts

    Positioning the Firm Flexibility

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    Policy Deployment

    Policy deployment

    translates corporate strategy into measurable objectives

    Hoshins

    action plans generated from the policy deployment process

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    Policy Deployment

    Zubair Anwar UET - IBM Zubair Anwar UET - IBM

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    Balanced Scorecard

    Balanced scorecard

    measuring more than financial performance

    1. finances

    2. customers

    3. processes

    4. learning and growing

    Key performance indicators

    set of measures to help managers evaluate performance in critical

    areas

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    Copyright 2011 John Wiley & Sons, Inc.Copyright 2011 John Wiley & Sons, Inc.

    Operations Strategy

    Products Services Process

    and

    Technology

    Capacity Human

    Resources

    Quality

    Facilities Sourcing Operating

    Systems

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    Global focus

    Just-in-time

    Supply chain partnering

    Rapid product

    development, alliances

    Mass customization

    Empowered employees,

    teams

    ToFrom

    Local or national focus

    Batch shipments

    Low bid purchasing

    Lengthy productdevelopment

    Standard products

    Job specialization

    New Challenges in OM

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    Organizing to Produce Goods and Services

    Essential functions:

    Marketing generates demand

    Production/operations creates the product

    Finance/accounting tracks how well the organization is doing,

    pays bills, collects the money

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    Tangible product

    Consistent product definition

    Production usually separate

    from consumption

    Can be inventoried

    Low customer interaction

    Characteristics of Goods

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    Intangible product

    Produced and consumed at same time

    Often unique

    High customer interaction

    Inconsistent product definition

    Often knowledge-based

    Frequently dispersed

    Characteristics of Service

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    Developing and producing safe, quality products

    Maintaining a clean environment

    Providing a safe workplace

    Honouring community commitments

    Ethics and Social Responsibility

    Zubair Anwar UET - IBM

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    THANK YOU

    Z b i A UET IBM