operations management lec 1
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Operations Management
ZUBAIR ANWAR
SPRING 2013
LECTURE 1FEB 06, 2013
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What Is Operations Management?
Operations management (OM) is the set of activities that
creates value in the form of goods and services by transforming
inputs into outputs
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Operations as a Transformation Process
INPUT
Material
Machines
Labor
Management
Capital
TRANSFORMATION
PROCESS
OUTPUT
Goods
Services
Feedback & Requirements
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Transformation Process
Physical: as in manufacturing operations
Locational: as in transportation or warehouse operations
Exchange: as in retail operations
Physiological: as in health care
Psychological: as in entertainment
Informational: as in communication
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Copyright 2011 John Wiley & Sons, Inc.Copyright 2011 John Wiley & Sons, Inc.
Operations Function
Operations
Marketing
Finance and
Accounting
Human Resources
Outside Suppliers
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Evolution of Operations Management
Craft production
process of handcrafting products or services for individual customers
Division of labor
dividing a job into a series of small tasks each performed by a
different worker
Interchangeable parts
standardization of parts initially as replacement parts; enabled massproduction
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Evolution of Operations Management
Scientific management
systematic analysis of work methods
Mass production
high-volume production of a standardized product for a mass
market
Lean production
adaptation of mass production that prizes quality and flexibility
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Historical Events in Operations Management
Era Events/Concepts Dates Originator
Industrial
Revolution
Steam engine 1769 James Watt
Division of labor 1776 Adam Smith
Interchangeable parts 1790 Eli Whitney
Scientific
Management
Principles of scientificmanagement
1911 Frederick W.Taylor
Time and motion studies 1911Frank and Lillian
Gilbreth
Activity scheduling chart 1912 Henry Gantt
Moving assembly line 1913 Henry Ford
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Era Events/Concepts Dates Originator
Human
Relations
Hawthorne studies 1930 Elton Mayo
Motivation theories
1940s Abraham Maslow
1950s Frederick Herzberg
1960s Douglas McGregor
Operations
Research
Linear programming 1947 George Dantzig
Digital computer 1951 Remington Rand
Simulation, waiting
line theory, decision
theory, PERT/CPM
1950sOperations research
groups
MRP, EDI, EFT, CIM1960s,
1970s
Joseph Orlicky, IBM
and others
Evolution of Operations Management
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Era Events/Concepts Dates Originator
QualityRevolution
JIT (just-in-time) 1970s Taiichi Ohno (Toyota)
TQM (total quality
management)1980s
W. Edwards Deming,
Joseph Juran
Strategy andoperations
1980s Wickham Skinner,Robert Hayes
Reengineering 1990sMichael Hammer,
James Champy
Six Sigma 1990s GE, Motorola
Evolution of Operations Management
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Era Events/Concepts Dates Originator
Internet
Revolution
Internet, WWW, ERP, supply
chain management
1990s ARPANET, Tim
Berners-Lee SAP,
i2 Technologies,
ORACLE, Dell
E-commerce 2000s Amazon, Yahoo,
eBay, Google, and
others
Globalization WTO, European Union,
Global supply chains,
Outsourcing, Service
Science
1990s
2000s
China, India,
emerging economies
Evolution of Operations Management
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Era Events/Concepts Dates Originator
Green
Revolution
Global warming, An
Inconvenient Truth, Kyoto
Today Numerous scientists,
statesmen and
governments
Evolution of Operations Management
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Commercial BankOrganizational Charts
Operations
Teller SchedulingCheck Clearing
Collection
Transactionprocessing
Facilitiesdesign/layout
Vault operations
Maintenance
Security
Finance
InvestmentsSecurity
Real estate
Accounting
Auditing
Marketing
LoansCommercial
Industrial
Financial
Personal
Mortgage
Trust Department
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Operations
Ground supportequipment
Maintenance
Ground Operations
Facilitymaintenance
Catering
Flight OperationsCrew schedulingFlyingCommunicationsDispatching
Management science
Finance/ accounting
Accounting
PayablesReceivablesGeneral Ledger
Finance
Cash controlInternational
exchange
Marketing
Trafficadministration
ReservationsSchedulesTariffs (pricing)
Sales
Advertising
Airline Organizational Charts
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Marketing
Salespromotion
Advertising
Sales
Marketresearch
Operations
FacilitiesConstruction; maintenance
Production and inventory controlScheduling; materials control
Quality assurance and controlSupply chain management
ManufacturingTooling; fabrication; assembly
DesignProduct development and designDetailed product specifications
Industrial engineeringEfficient use of machines, space,
and personnel
Process analysisDevelopment and installation of
production tools and equipment
Finance/ accounting
Disbursements/credits
ReceivablesPayablesGeneral ledger
Funds Management
Money marketInternational
exchange
Capital requirements
Stock issueBond issue
and recall
Manufacturing Organizational Charts
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OM is one of major functions of any organization
We want to know how goods and services are produced
We want to understand what operations managers do
OM is such a costly part of an organization
Operations Management (OM)
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Planning
Organizing
Staffing
Leading
Controlling
What Operations Managers Do
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Design of goods and services
Managing quality
Process and capacity design
Location strategy
Layout strategy
Human resources and job design
Supply chain management
Inventory management
Scheduling
Maintenance
Critical Decision Areas
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Design of goods and services
What good or service should we offer?
How should we design these products and services?
Managing quality
How do we define quality?
Who is responsible for quality?
Critical Decision Areas
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Process and capacity design
What process and what capacity will these products require?
What equipment and technology is necessary for these
processes?
Location strategy
Where should we put the facility?
On what criteria should we base the location decision?
Critical Decision Areas
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Layout strategy
How should we arrange the facility?
How large must the facility be to meet our plan?
Human resources and job design
How do we provide a reasonable work environment?
How much can we expect our employees to produce?
Critical Decision Areas
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Supply chain management
Should we make or buy this component?
Who are our suppliers and who can integrate into our e-
commerce program?
Inventory, material requirements planning, and JIT
How much inventory of each item should we have?
When do we re-order?
Critical Decision Areas
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Intermediate and shortterm scheduling
Are we better off keeping people on the payroll during
slowdowns?
Which jobs do we perform next?
Maintenance
Who is responsible for maintenance?
When do we do maintenance?
Critical Decision Areas
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Technology/methods
Facilities/space utilization
Strategic issues
Response time
People/team development
Customer service
Quality
Cost reduction
Inventory reduction
Productivity improvement
What are OM Jobs?
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Positioning the Firm
Cost
Speed
Quality
Flexibility
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Waste elimination
relentlessly pursuing the removal of all waste
Examination of cost structure
looking at the entire cost structure for reduction potential
Lean production
providing low costs through disciplined operations
Positioning the Firm Cost
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Fast moves, Fast adaptations, Tight linkages Internet
Customers expect immediate responses
Service organizations
always competed on speed (McDonalds, LensCrafters, and Federal
Express)
Manufacturers
time-based competition: build-to-order production and efficient supply
chains
Fashion industry
two-week design-to-rack lead time of Spanish retailer, Zara
Positioning the Firm Speed
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Minimizing defect rates or conforming to design specifications
Ritz-Carlton - one customer at a time
Service system designed to move heaven and earth to satisfy
customer
Employees empowered to satisfy a guests wish
Teams set objectives and devise quality action plans
Each hotel has a quality leader
Positioning the Firm Quality
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Ability to adjust to changes in product mix, production volume, or
design
Mass customization: the mass production of customized parts
Positioning the Firm Flexibility
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Policy Deployment
Policy deployment
translates corporate strategy into measurable objectives
Hoshins
action plans generated from the policy deployment process
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Policy Deployment
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Balanced Scorecard
Balanced scorecard
measuring more than financial performance
1. finances
2. customers
3. processes
4. learning and growing
Key performance indicators
set of measures to help managers evaluate performance in critical
areas
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Copyright 2011 John Wiley & Sons, Inc.Copyright 2011 John Wiley & Sons, Inc.
Operations Strategy
Products Services Process
and
Technology
Capacity Human
Resources
Quality
Facilities Sourcing Operating
Systems
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Global focus
Just-in-time
Supply chain partnering
Rapid product
development, alliances
Mass customization
Empowered employees,
teams
ToFrom
Local or national focus
Batch shipments
Low bid purchasing
Lengthy productdevelopment
Standard products
Job specialization
New Challenges in OM
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Organizing to Produce Goods and Services
Essential functions:
Marketing generates demand
Production/operations creates the product
Finance/accounting tracks how well the organization is doing,
pays bills, collects the money
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Tangible product
Consistent product definition
Production usually separate
from consumption
Can be inventoried
Low customer interaction
Characteristics of Goods
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Intangible product
Produced and consumed at same time
Often unique
High customer interaction
Inconsistent product definition
Often knowledge-based
Frequently dispersed
Characteristics of Service
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Developing and producing safe, quality products
Maintaining a clean environment
Providing a safe workplace
Honouring community commitments
Ethics and Social Responsibility
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THANK YOU
Z b i A UET IBM