Opportunities & ChallengesFor Bangladeshi Business

Abul KashemInternet Marketer , CEO

XPONENT InfoSystem (PVT) LTd.

Internet Marketing

Options & Opportunities

1. Search Marketing ( Organic & Paid)2. Banner Advertising3. Email Marketing4. Social Media Marketing5. Vertical and Local Directories

Search Marketing

• Organic – Search Engine Optimization• Paid – (Exp Google PPC )

Banner Advertising • Bangladeshi Popular Sites - Alexa can help to get the list - http://www.alexa.com/topsites/countries/BD

• Searching on Google - Using Keywords related to industry . Make a list and approach them to get offer from them

E-mail Marketing • Buying or renting other list is illegal• Need A opt-in list for better success• Offering Free Staff, Discount, Coupon target list can be built• They will be loyal • Much needed for analysis ROI and future marketing

campaign

Social Media • Better Choice for Bangladeshi Business• Everyone is trying to be on FaceBook• Number Youtube Users – not that bad• Twitter - not yet widely used• LinkedIn mostly used by professionals– ideal for B2b

marketing and business deal• Blog – very powerful media for online business. Hardly used

as business tool

Social Media (cont)

• Facebook - Ad, Using Fan Page ( Awareness/Sales/Loyality)• Youtube - Video marketing• LinkedIn - Company Pages, Advertisement

Vertical & Local Directories• Increase the visibility of any websites on the web• Some local directories rank for long tail keywords in

search engines. • Many people also check local and industry specific

directories for finding better sites• User Ratings and Reviews are very important

Blogging• Helps you improve user engagement and customer service• Discuss , share and exchange views• Helps to improve product /service quality• Helps to get new business ideas• Build Content• Build Incoming links• Should be updated regularly

Web Analytics• Helps to understand customers' preferences and online

behaviors• help us to understand where people are going, where they

came from, where they drop out and what might help them to convert

• Helps to measure how successful a website is in attracting targeted traffic

Importance of Analytics• Extremely Important to define business objective.• With defined objectives and a good analytical tool measuring

website success becomes easier• Some common objectives of four types of commercial sites

– Ecommerce sites : sales, returns and allowances, sales per visitor, cost per visitor and conversion rate.

– Content sites: visit length , page views, number of subscription and cancelled subscriptions.

– Lead generation sites :downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, leads-to-close rates.

– Self Service sites :decrease in visitor length or fewer calls to customer call center.

Analytics Packages• Google• Omniture Site Catalyst• StatCounter• WebTrends• ClickTracts• Social Media Analytics Packages

Challenges• Web market is not matured yet.• Websites are not for clients • Businesses are not ready- no web policy• Consumers –not enough in number from all over the country• Professional – not enough you can hire for online marketing

effort• Infrastructure – If anyone wants to buy online , it is not easy• Order Fulfillment – Consumers are not confident yet that they

will get if they buy• Cultural Problem – Hard to trust anybody in real life. So

trusting for online deal is a big concern for anybody.

Thank You

Please Leave Your Feedbackhttp://www.kashem.org/anything/823

Abul KashemOnline Business & SEO Consultant

Chief Executive OfficerXPONENT InfoSystem (PVT) Ltd

http://www.kashem.org