oprojects pharmaceutical brand development

8/8/2019 .OProjects Pharmaceutical Brand Development

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BrDe

Gu

PHARMACEUTICAL BRANDDEVELOPMENT

Guide l ine


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Brand deve lopment a im to improve b rand equ i ty and image use ex tens ive Brand ings t r a t egy and In teg ra ted Marke t ing Communica t ion p lans

Competit ive edge against current c ompeti tors

Improve brand equity and image

Expand market share

OBJECTIVES

Brand BusyMarket Value Perception ConceptCustomerbehavior com


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R

Q

A

1. BRAND DEVELOPMENTA. BRANDING STRATEGY

B. BRAND IDENTITY

2. MARKET DEVELOPMENT

Planned Change


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O

D1. BRAND DEVELOPMENT

If you want to survive heavy market competition, you will have tomake sure that you have very strong brand image. One of the reasonswhy top brands spend millions in branding is because they know that

is the only way to retain their customers .


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O P r o j e c t s B r a n d D e v e l o p m e n t i s a l e a d i n g b r a n d i n g c o n s u l t a n t t h a t h a s w o r k e d c l o s e l y w i t h

d e v e l o p e d a n d d e v e l o p i n g c o m p a n i e s t o i m p r o v e b r a n d I m a g e a n d I d e n t i t y.

O P B D b l e n d s b r a n d s t r a t e g y, s t r a t e g i c b r a n d d e s i g n , a n d b r a n d i m p l e m e n t a t i o n t o c r e a t e t h ec o n s i s t e n t , c o h e s i v e , a n d r e l e v a n t e x p e r i e n c e s t h a t d r i v e a w a r e n e s s .

BRAND DEVELOPMENT

Company Strategy Branding Strategy MarketingCommunicatio


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M a n y c o m p a n i e s a r e u t i l i z i n g f r a c t u r e d o r u n b a l a n c e d m a r k e t i n g p l a n s t h a t d o n ' t f o c u s o n

s t r e n g t h e n i n g t h e i r c o r p o r a t e b r a n d . We h e lp y o u h o w t o d e v e l o p s u c c e s s f u l b r a n d i n gs t r a t e g i e s .

T h e b r a n d i s t h e l i n k b e t w e e n c o m p a n y s t r a t e g y a n d m a r k e t i n g s t r a t e g y. T h a t w i l l h e l po rg a n i z a t i o n e x p a n s i o n s a n d r e a c h o u r f u l l p o t e n t i a l .

B r a n d e d c o m p a n y w i l l b e e a s i l y e x p a n d e d a n d g o g l o b a l l y t o e x t e r n a l m a r k e t w i t h c o m p e t i t i vi m a g e a n d c o r p o r a t e c o m m u n i c a t i o n s .

THE BRAND IS EVERYTHING


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W h e n i t c o m e s t o b r a n d a n d m a r k e t i n g d e v e l o p m e n t , w e c a n d e l i v e r.

O u r d i v e r s e e x p e r i e n c e a n d r a n g e o f t a l e n t s p r o v i d e s u s w i t h i n n o v a t i v e s o l u t i o n s , f r o m p r o d u c tb r a n d i n g t o g l o b a l d i s t r i b u t i o n - n o d e t a i l i s o v e r l o o k e d .

O u r b u s i n e s s s c o p e i n c l u d e s :Branding Strategy and brand bui lding

Market analysis and report ing

Market Plan and Integrated Market Communicat ion plan

Product design and tes t market ing

Brand ident i ty, product packaging and promotion designGraphic design in the areas of pr int , d igi ta l and exhibi t ion media

SCOPE OF WORK


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E v e r y t h i n g s n e e d b r a n d i n g . O rg a n i z a t i o n s , c o m p a n i e s , p r o d u c t , a c t i v i t i e s e v e n p e o p l e . B u t w

w o r k o n l y i n t h i s f i e l d s :New company or product

Organizat ion development

Company need expansions

Brand going overseas

Product re- launch

Pharmaceut ical product Science Ident i ty

Market solut ion for special brand s i tuat ion ei ther company or product

WHO NEED BRANDING ?


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Brand Analysis Planning Brand Building BrandStrategy

BRAND DEVELOPMENT PROCESS


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1 . B r a n d I d e n t i t y

1. Ident i ty : logo, color pale t te , typography.2 . Sta t ionary: le t terhead, bus iness card and envelopsetc .

3 . Communicat ion: Adver t i s ing gr ids , A4 page corpora te A4, hal f A4 page, quar ter page, newspapers , magazinand bi l lboards .

4 . Promot ion: Adver t i s ing banners & promot ional i tems.

2 . C o m p a n y p r o f i l e

3 . We b D e v e l o p m e n tOur web s i te deve lopment capabi l i t i es re f lec t ahead of the curve prac t ices and a progress ive unders tanding of howpeople and search engines behave onl ine .

4 . P r o d u c t P o r t f o l i oPharmaceut ica l Product need spec ia l t rea tment . Sc ience Ident i ty deve lopment should be used .

BRAND IDENTITY MAIN ELEMENTS


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D3. MARKET DEVELOPMENT

Technique aimed at increasing a company's market in order to

widen the customer base for the purpose of selling more products.


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M a r k e t d e v e l o p i s a m a r k e t i n g t e c h n i q u e a i m e d a t i n c r e a s i n g a c o m p a n y ' s m a r k e t i n o r d e r t o

w i d e n t h e c u s t o m e r b a s e f o r t h e p u r p o s e o f s e l l i n g m o r e p r o d u c t s . T h e r e a r e s e v e r a la p p r o a c h e s t h a t c a n b e u s e d t o m a k e a m a r k e t l a rg e r , r a n g i n g f r o m c a p t u r i n g c u s t o m e r s o fr i v a l c o m p a n i e s t o e x p a n d i n g t o a p r e v i o u s l y u n - s e r v e d s e g m e n t o f t h e m a r k e t .

WHAT'S IS MARKET DEVELOPMENT
http://www.wisegeek.com/what-is-a-customer-base.htmhttp://www.wisegeek.com/what-is-a-customer-base.htm


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Wil l deve lop marke t deve lopment p l an tha t w i l l e ff ec t ive deve lop a l l t ypes o f

bus iness , and de l ive r s bus iness g rowth examples :New products or services to exist ing customers

Exist ing products or services to new customers

New customers or target segment

MARKET DEVELOPMENT OBJECTIV


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B

DACTION PLAN

Who fail to Plan Plan to Fail


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Diagnosis of anorganization Development of plan Prepare resources Im

ACTION PLAN

Its a planned change exercises. It involves


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S t e p O n e

L e a r n m a r k e t i n g o b j e c t i v e s a n d s t r a t e g y

P r i o r i t i z e p r o j e c t s

A u d i t e x i s t i n g a n d c o m p e t i t i v e m a t e r i a l sa n d s t r a t e g i e s

I n t e r v i e w s / f o c u s g r o u p

Wr i t e c r e a t i v e b r i e f a n d d e f i n e m e s s a g e s

C r e a t e t i m e l i n e s a n d b u d g e t s

S t ep Two

D e v e l o p c o n c e p t s / t a g l i n e s / s i t ea r c h i t e c t u r e

S t a r t v i s u a l r e s e a r c h

P r e s e n t i n i t i a l c r e a t i v e a p p r o a c h

BRANDING BLUEPRINT


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S t e p T h r e e

D e v e l o p o u t l i n e a n d c o p y p o i n t s p e rs e l e c t e d c o n c e p t

E x p l o r e l a y o u t o p t i o n s

B e g i n c r e a t i n g v i s u a l m a t e r i a l s( p h o t o s / i l l u s t r a t i o n s )

S t e p F o u r

Wr i t e f u l l c o p y d r a f t R e v i s e a n d w r i t e f i n a l c o p y a s p e r

c o m m e n t s

S t a r t l a y o u t s

BRANDING BLUEPRINT ( C O N T I N U E D )


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S t e p F i v e

C r e a t e a n d p r e s e n t f u l l l a y o u t a n d / o r e -d e s i g n

S t e p S i x

D e v e l o p f i n a l e l e c t r o n i c f i l e s f o r pc o d i n g f o r w e b F i n a l e x e c u t i o n a n d m a n a g e m e n t o

( w e b s i t e l a u n c h , l a u n c h m e d i a c a me x h i b i t b u i l t , p r i n t p i e c e s t o p r i n t ep l a c e d , p r e s s r e l e a s e s s e n t , e t c . )

BRANDING BLUEPRINT ( C O N T I N U E D


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I t d e p e n d s o n w h a t y o u w a n t

B u n d l i n g p r o j e c t s w i l l s a v e y o u m o n e yI t e m i z i n g e a c h p r o j e c t w i l l c o s t y o u m o r e

T h e c o s t r a n g e f o r b r a n d i n g i s b r o a d a n d w i l l b e d e t e r m i n e d b a s e d o n s c o p e o f w o r k

D o n t b u y l o w b i d ! Yo u g e t w h a t y o u p a y f o r a s i n a n y o t h e r i n d u s t r y o r s e r v i c e

HOW MUCH DOES IT COST?


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THANKS

E-mail: [email protected] - [email protected] Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11
mailto:[email protected]:[email protected]:[email protected]:[email protected]

oprojects pharmaceutical brand development

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