optimal content- og innholdsutvikling – joakim ditlev på epic content marketing 2015
TRANSCRIPT
Who is Joakim Ditlev, anyway?
• Author of Content Marketing Bogen• I help companies:
– Change the way they act and think about marketing
– Create longterm customer relations through useful or entertaining content.
3 Takeaways from Chili Klaus:
Focus on your own channels
Deliver content consistently
Inspiring content increases demand
Get your content marketing machine in first gear!
Get your content marketing machine rolling – in first gear!
Recycle your best content
Recycle content: Lots of channel specific content is only used once. Look in the archives for hidden gems.
3 things to think about now
• How can you increase demand by creating fun or useful content?
• Who can you include in your content marketing team?
• Where would you start, if you only had a single tactic and a single channel to engage your audience?
Thanks for paying attention!
Learn all about the Danish content marketing invasion here: www.contentmarketing.dk
[email protected]@jditlev