optimise your forms …please?. but… donations newsletter sign- ups e-actions volunteering...
TRANSCRIPT
Optimise your forms…please?
BUT…
Donations
Newsletter sign-ups
E-actions
VolunteeringReferrals
FORMS
All sorts of hard-to-get
people
Donations
Newsletter sign-ups
E-actions
VolunteeringReferrals
FORMS
All sorts of hard-to-get
people
Big fat dropout rate!
O crikey.What do we do??
Some initial thoughts
Email recipients
50%
50%
A (Control email)
B (Experimental email)
1.9%
Successful form fills
3.8%
WINNER
BenefitsContinual improvement for your forms =Continual improvement for your campaigning / fundraising=Increasing amounts of supporters / money for free!
Additional bonus side benefits
Resolving awkward disputes in the office+
FUN!
Spot the difference
Spot the difference
What you already dovs
“Best practice”
Some things to try1 page or 2Minimal navigationPhoto of a personLong / short copyDonation options
Lower / higher amounts1 column or 2Form at left or rightStatistics vs narrativePersonalised page
Test A
Test B
Views Donations Raised
Test A (one page) 104 2 £34
Test B (two pages) 114 11 £347Statistically
significant!Statistically
significant!
HAVE FUN!Some suggestions…
Fundraisers only:Personalise donation amounts according to previous gifts
