Optimism and butter:  4 ways tech will transform how you fundraise in 2013

Keynote Sponsored by:

The Wildly Optimistic

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Great for us

The Deeply Troubled

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Not good for us

The Amusingly Cynical

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Meh for us

Who are you?

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All of the above

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Four ideas and what they mean to you

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The fall of the mothership & the rise of the peer

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Technology changes all that. It’s hard to lie online.

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Peers keep score and people listen.

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Peers keep score and people listen.

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Goodbye mass communication.

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Hello masses of communicators.

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* Greg Verdino, Brian Solis

Takeaway: Your three peers

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- WITNESSES: People on the front lines of your work (front lines staff, volunteers, beneficiaries) who can speak authentically about the change they see

- FANS: Fans who will champion your work within their circles of influence

- AUTHORITIES: People with credibility and authority who can attest to the quality of you and your work (ratings agencies, thought leaders who offer endorsement)

Peers in action as fundraisers

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Technology makes everything easier

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So it’s easy to do anything

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Rise of the slacktivist

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But wait – easy is a good step

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Embrace and use the lowered bar

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Takeaway: Lowering the bar for action

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- Enable and celebrate slacktivism through technology

- Lower the bar for engagement especially on social media

- Use the social proof of those collective actions to get momentum behind your cause

- Remember it’s about relationships, not transactions

- Build off the baby steps of slacktivists by cultivating them specifically and encouraging more action over time

Supporter as participant

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Planyourstory.org

Takeaway: Raising the bar for engagement

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- Mine your data

- Segment your supporters

- Relate your cause to their values

- Use technology to put the donor at the center of your story

- Invite donors to shape you and your cause

The toast is changing

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1B

We must react

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34 times per day

According to a report by CNN, the average person checks their smartphone:

In 2012 more emails were read on smartphones than on computers or webmail!

You must be in their pocket

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Takeaway: Raising the bar for engagement

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- You absolutely, positively must make it easy for your cause to be experienced on a smartphone. No matter how great your content, if it can’t be delivered in this way, you will be left behind.

- Take inventory of how bad or good it is

- Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy)

- Optimize for giving and pledging

Great for us

Katya Andresenkatya.andresen@networkforgood.orgwww.nonprofitmarketingblog.comwww.networkforgood.org Twitter: @katyaN4G

Technology doesn’t inspire. You do.