Why fundraise?

You know everyone you need to know to raise the amount of money you need to

raise.

•5 Things You Need to Learn About Grassroots Fundraising

• If you want money you have to ask for it.

• Most money comes from people, and those people are not rich.

• Donors are not ATMS

• People’s anxiety about fundraising stems from their anxiety about money

• Fundraising is an exchange: People pay you to do the work they cannot do alone.

Think about a time when you were asked for a donation

How did it make you feel?

Think about a time you asked for a donation

How did it make you feel?

Why are you afraid of asking for money?

What’s the worst that could happen?

The money is out there!

• $50-100,000 give 6%• $100-199,000 give 4.2%

• $200,000 and up give 4.2%

Poor and working class folks give more of their income away than

rich folks.

How can you start fundraising?

Write a personal letter telling your friends and family:

• What you’re fundraising for• Why it’s important to you• When to give (why now?)

• How to give

Whom can you fundraise?Mom and Dad

Roommates

Aunts and Uncles

SiblingsCoaches and teammatesNeighbors

Cousins

Friends!

Professors and old teachers Godparents

Congregations

Coworkers Departments Classmates

Student Activity Funds

Don’t forget to send a thank you card!

What goes into a fundraising campaign?

• Reachable goal• Timeline

• Fundraising activities• Coordinator and roles

Resources:Grassroots Institute for Fundraising Training (GIFT)www.grassrootsfundraising.org

Fundraising for Social Change by Kim Klein

Raise More Money: The Best of the Grassroots Fundraising Journal by Kim Klein