optimization for google search

SSP Annual Meeting, Arlington1 June 2012

Kevin CohnVice President of Operations

Or, How Not to Get Dropped

Optimization for Google Search

@Atypon

2 Optimization for Google Search

• 12.5 million journal articles

• 50,000 eBooks

• 3,200 mobile journals

• 950,000 active mobile users

3

Atypon by the Numbers


• Get the web logs for a full month of requests

• Identify the URI patterns and redirect them

• Replay the web logs against the new website

• Flag the URIs that result in a 404 and fix them

• Rinse and repeat

• Bonus: Real-world performance testing


Transition

Google’s Policy

5

Google indexes only what is fully accessible to every Google user. If there are restrictions placed on viewing a particular web page, Google will not index that web page.


Google will index the full text of scholarly articles if and only if every Google user clicking on a scholarly article search result directly and immediately sees, at a minimum, the complete author-written abstract or a readable image of the first full page of text.

Google will index the full text of scholarly articles if and only if every Google user clicking on a scholarly article search result directly and immediately sees, at a minimum, the complete author-written abstract or a readable image of the first full page of text.

Google’s Policy


• Research articles

• Review articles

• Case reports

• NOT editorials

• NOT letters

• NOT news

Scholarly Articles


Directly and Immediately


• Written by the author and complete (e.g., not just the first 100 words)

• NOT an extract (e.g., the first 100 words of an author-written abstract)

• NOT an expert-written (but not author-written) summary

Complete Author-Written Abstract


What If...?


12

Danger, Will Robinson!


Google performs automated checks and removes the entirely of offending websites from Google search products for up to nine months.

• Clear guidelines

• Maximize discoverability

• Absolutely minimize risk

Our Goals


First Click Free

14

Google will index the full text even if an acceptable free preview is not available and even if the article is not scholarly, but every Google user clicking on such a search result receives free access to it, up to five (5) free results per user per day.


What Google Can Index15

Scholarly ArticlesScholarly Articles

Acceptable free previewAcceptable free preview

Scholarly ArticlesScholarly Articles

Yes No

First Click Free

Yes Full text Full text

First Click Free

No Full text Preview only


What Google Can Index16

Non-Scholarly ArticlesNon-Scholarly ArticlesNon-Scholarly ArticlesNon-Scholarly Articles

First Click Free

Yes Full text

First Click Free

No Preview only


• Every article can be indexed

• Behavior is configurable

• Guaranteed compliance *

Summary


Thank You


[email protected]

Kevin CohnVice President of Operations

optimization for google search

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