Optimization Tools to Improve Ranking

Today, a good SEO strategy is incomplete without a social component, and a good social media

strategy contributes to your SEO initiative.

Here are the top 10 reason why Tier4 Healthcare will positively affect your current Optimization

Initiative:

1. We use third party verified tools to complete your SEO audit

Validation is a key factor in what makes us different. We are avid supporters of 3rd party tools

to verify and validate what your website needs.

We will answer questions like:

Are your title and meta tags optimized?

How’s your keyword density?

Have you correlated certain pages with certain keywords?

Is that evident in the copy?

Do you have an html and an xml site map, and can Google crawl them?

How’s your page load speed?

An SEO audit is addressed from the beginning of when optimize your website and we will spot

check it 2x a year to make sure we are on the right path (But I am sure you will see the results

once we formulate and execute a proper Optimization plan)

2. We will Register your practice on the major social networks.

If you’re reading this and you don’t have a Facebook page and a Twitter account, stop right now

and go claim your name on both. Simply having a brand presence on these channels will improve

your search engine rankings, because it proves credibility and authority to the search engines.

But don’t stop at Facebook and Twitter. Google +, YouTube, LinkedIn, and Pinterest are all

increasing in importance not only in search engine algorithms but also in audience reach.

3. We will Manage and Distribute content via your social channels

Whether you post a new blog and syndicate it via your social channels or simply send a “Good

morning!” tweet to your followers, you need to produce and distribute content. Doing so will

help to build trust and brand loyalty with your audience while proving to the search engines that

you care about your customers; a major indication of credibility.

4. We will Display your social media “connect” buttons on every page of your website

Allowing your website visitors to easily connect with your brand helps you in several ways.

First, it maximizes the value of every website visitor. If they’re not ready to buy your product but

they’re interested in doing so down the road, they at least have the option to follow you on

Twitter. This allows you to stay in touch, and is much better than a visitor leaving your site

without taking any action.

The SEO benefits are also rapidly increasing. Simply having these buttons on your website

shows search engines that you care about your social media presence, and that shows credibility

of your brand.

5. We will Enable your visitors to easily share your content with social media “share”

buttons

Enabling visitors to easily share your content by giving them social sharing buttons is one of the

easiest and most effective ways to essentially crowdsource the syndication of your content in a

completely organic way.

6. We love lists and build great email lists!

With free email management solutions such as MailChimp available, there’s no reason not to

build your email list. Capturing value from your website visitors starts with capturing their

contact information, and nothing is more valuable than an opted-in email address. Staying in

touch with your visitors via an email marketing campaign can yield major returns, even if not

right away. I began my career in email marketing and witnessed first-hand the value of an email

list. It was the company’s single most valuable asset, by far.

7. We will get you connected with Digital Media

8. Publish awesome content on your blog (lots of it!)

I like to think of every page of content on a site as another hook in the water. The more content

your site has, the higher the chance it’ll be returned as a search result, yielding more organic

(free) search traffic. But these days, search engine algorithms are sophisticated enough to

distinguish between rich, high-quality content and shallow, thin content. So when you post a new

article or blog post, ask yourself if you’d be proud to show it to your clients; that’ll be a good

indication of whether it’ll help you in the search engines or not.

Aside from the SEO benefits, publishing great content helps to establish you as a credible,

authoritative player in your niche. Furthermore, it gives your brand a definitive voice which

helps to humanize your brand while giving it an organic touch. Don’t forget to enable and

respond to reader comments.

9. We will Manage your SEO link building campaign

If having more content is like having more hooks in the water, then building links to that content

is like baiting those hooks. The most important signal to search engines of the quality, relevance,

and credibility (and ranking) of a page is the quantity and quality of the inbound links to that

page

10. We will handle your Reputation Management

The SEO benefits are excellent, as well. One authoritative blog in your niche can be worth a

thousand times more than a single low-quality link.

Conclusion

By now, you’ve probably realized that executing an online marketing campaign takes time, and

is an entire job function in of itself. A lot of time. For this reason, many busy Practice owners s

on a tight budget find themselves faced with the choice of doing it all themselves, or doing none

at all (or only a few pieces of it).

Tier4Healthcare will make this as painless as possible. Our qualified team will manage and use

the optimization tools in consultative way to not only keep you engaged in the process, but allow

you to focus on your bottom line.