optimize value and reduce expenses with citrix workspace

White Paper

Optimize value and reduce expenses with Citrix WorkspaceA how-to guide for maximizing cost efficiencies by leveraging the right digital workspace

Contents

The way we work � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3

Gauge cost-management strategies � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4

Deliver business value & cost optimization � � � � � � � � � � � � � � � � � � � � � � � � � � 5

Accelerate value by advancing your digital workspace strategy � � � � � � 6

Optimize costs with Citrix Workspace � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 7Enhance employee experience � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 8Simplify IT infrastructure management and operations � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 9 Streamline endpoint management � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 11 Deploy hybrid cloud environments � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 12Harden security Posture � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 13Drive sustainability � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 14

Bring business value home � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 15

References � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 16

Citrix | Cost Optimization with Citrix Workspace Solutions 3

In the coming year, a much more flexible model for work, and life, is the way forward.. IT enables it all by adjusting priorities toward remote work, optimizing costs, and maximizing efficiencies. Teams quickly adapted to ensure business resilience, security, and have begun ramping up for recovery and upcoming growth. Leveraging modern technologies and cloud solutions are accelerating to create competitive advantage and true business value.

In this white paper you’ll find the many cost-saving opportunities in deploying a robust digital workspace that delivers the apps, data and files workers need—where and when they need them. Here, you’ll explore the business value in unifying and simplifying your IT infrastructure and management. To that end, this paper presents:

Key cost management approaches

An overview of Citrix Workspace as a digital workspace solution

Cost optimization opportunities by key business and IT initiatives

87%of enterprises will accelerate their cloud migration in the near future�1

48%of employees of employees will continue to work remotely at least part-time as offices reopen�2

The way we work

Sources: 1https://www.logicmonitor.com/resource/cloud-2025 2https://www.gartner.com/smarterwithgartner/9-future-of-work-trends-post-covid-19/


While addressing costs is an immediate business goal, it’s also imperative to not compromise agility, user experience, and security. Striking a balance between

short-term needs and long-term business goals can set organizations up for recovery and future growth.

Gauge cost-management strategies

“The output of a digital workplace (workforce digital dexterity—the ability and ambition to work and live digitally) is the key to ensuring organizational resiliency in the time of a crisis� It is also the foundation for digital business success�”

– Gartner, Workforce Resilience in the Eye of the Pandemic: Overcoming the Current Remote Work Situation While Planning for the Future

Time Frame Approach Description Potential Outcomes

Short-Term Cost Reduction

Long-Term Value Optimization

Cost Optimization Improve capability efficiencies that enable the organization to catch up, stay competitive, increase productivity, and shift spending.

Invest in new capabilities required to get ahead of peers and industry expectations as part of any cost reduction and optimization planning.

Immediately reduce costs to eliminate waste and remove capabilities that are no longer part of strategic plans—freeing up vital resources, time and funds to reallocate on prioritized areas.

• Meeting short-term budget goals

• Slowing down digital transformation

• Compromised productivity• Lack of flexibility• Security risks

• Improved employee experience and productivity

• Increased revenue• Reduced expenses• Emergent competitive

advantage

• Meeting long-term business goals

• More flexible and capable of business continuity

• Enhanced talent recruitment and retainment.

• Sustained growth


Unforeseen events or disruptions are inevitable, and IT agility is not only necessary to adapt, but also to accelerate and drive competitive advantage. It requires focus on business value, instead of cost cutting, to transition through an economic slowdown and rapidly return to growth. Re-evaluating strategic plans, projects, architectures, services, and products ensures support for new or evolving business strategies and can help adjust IT priorities. Balance accelerating cost optimization initiatives that can deliver on expected cost reduction targets while staying invested in the strategic and digital imperatives of the business.

Even in the long term, advanced technology is critical for many organizations to achieve their business outcomes:

Support flexible work models: Sustain employee productivity and provide a consistent and secure user experience. Create additional business benefits by reducing technology impact. Become an employer of choice, onboarding, and attracting top talent.

Protection of intellectual property: Invest more in security while planning for permanent remote work and return-to-office.

Optimize IT operations and increase efficiency: Improve security posture, reduce hardware and operational costs of IT infrastructure, and leverage cloud where viable.

Acceleration of adoption and implementation of required new technologies

Below, the Citrix Strategic Advisory team charts viable strategies that help drive optimal user experiences and better business outcomes. Expense reduction and cost optimization play key roles:

Deliver business value & cost optimization

EXPENSEREDUCTION

Effectiveness

Efficiency

Reduce Outgoing Expenses• Decrease OpEx,

reassign resources• Increase margins,

boost productivity

Avoid Competition Disadvantage• Prevent outages,

downtime• Avoid breaches,

data loss, fines• Ensure regulatory

compliance, SLAs

Increase Incoming Revenues• Accelerate sales,

increase margins• Increase project loads,

shorten timelines• Fast-track adoption

Create Competitive Advantage• Overcome competitive

barriers• Build foundation for

strategic programs• Support business

expansion

RED

UC

TIO

N

GR

OW

TH

RISKREDUCTION

REVENUEGROWTH

STRATEGICGROWTH


Delivering innovative and optimal customer service experiences begins by providing a great employee experience. Success depends on providing employees with the tools and flexible work models they need to be productive. Citrix digital workspace solutions make it easy for people to access what they need, when they need it, by removing technical roadblocks to creativity and innovation.

Citrix Workspace provides a comprehensive set of technologies and solutions to create business value and optimize cost while delivering superior employee experience, security, and flexibility.

Workspace experience: Delivers a unified, intelligent user experience to provide users choice and adapt to their workstyle—either through Citrix Workspace or capabilities and security extended into browsers like Chrome and additional channels such as Microsoft Teams, Slack, and G Suite.

Workspace platform: Removes complexity and incorporates seamless, pre-defined integrations with hundreds of the most widely used applications. It automates workload provisioning and augments identity and access with contextual security capabilities. And it provides advanced analytics for security, performance, and productivity.

Workspace solutions: Gives employees secure, reliable access to all apps (virtual, SaaS, web) and content (on-premises, local, cloud) across any device or platform. The Citrix ecosystem also delivers industry- or function-specific microapps to simplify and solve key customer challenges.

App delivery and security: Ensures reliable application delivery and security both within Citrix Workspace as well as across increasingly distributed work and IT environments. Application traffic from and within the datacenter is optimized and secured; application performance and security across clouds and to the edge becomes more transparent and dependable.

Accelerate Value By Advancing Your Digital Workspace Strategy

1

2

3

4

People

Devices

Workspace Solutions

Virtual Apps & Desktops

Endpoint Management

SaaS &Web Apps

Content CollaborationMicroapps

Workspace Platform

Integrations

Analytics & Automation

Provisioning

APIs &Tools

Assistants & Bots

App Delivery and Security

App Delivery Reliability

Orchestration & Analytics

Additional Channels

Workspace Experience

LocationsBrowsers

Citrix Workspace App

SecurityIdentity &

Access Security Contextual ControlApp, Bot, Network

ProtectionAnalytics

Edge

Clouds

Data Center

Branch

SaaS/Web


Tackle efficiency, effectiveness, and cost optimizations by adopting Citrix technologies and achieve business value. The cost optimization opportunties has been

grouped by business initiatives below, based on customer case studies to outline the path to immediate business value.

Optimize Costs with Citrix Workspace

Business Initiative and Description

Optimization Opportunity

Workspace Technology Leveraged

Support Flexible Work Models: Empower users to stay productive and effective while providing a seamless, secure user experience no matter where they work�

From a single sign-on to all resources users are granted remote access to apps, desktops, SaaS, web apps, and content collaboration—alongside the integration of microapps for enhanced productivity.

Long-term benefits:• Optimal employee experience • Attracting new talent

Gartner CFO Survey reveals 74% intend to shift some employees to remote work permanently.

Optimization benefits:• Business continuity during disruptions• Reduced office operating expenses• Geographic expansion of potential talent pool

• Virtual Apps and Desktop

• Secure Internet Access

• Secure Workspace Access

• Content Collaboration

• Analytics for Performance

• Analytics for Security

• SD-WAN

Adaptability to workforce changes: Planned and unplanned changes to an organization’s workforce demand adaptability to avoid business disruptions.

Maximize agility to scale as needed without compromising employee engagement, productivity, and customer service. Support employees with the tools and tech they need to do their best work, even in periods of transition.

Optimization benefits:• Adapt to workforce changes through

seasonality, disruptions, expansions.• Agility and leverage of contractors to quickly

adjust to immediate and project-based needs• Burst technology capacity based on demand




• Unified Endpoint Management


Streamline training and user onboarding: Allow new employees to provide value from day 1.

Grant access for internal users and contractors through centrally managed resources and contextual security depending on user type, device, or location.

Optimization benefits:• Reduced time-to-value with immediate

employee productivity • Dramatic reduction of help-desk calls






Enhance Employee Experience





Improved application performance: Deliver outstanding employee and customer experience. Minimize application malfunction and business disruption to retain customers and protect reputation.

Maximize sales, and overall business revenue regardless of what applications you use. Deploy an APM solution that continuously monitors and diagnoses your application performance.

Citrix technologies help you identify performance and availability issues before they impact users as well as provides detailed insights to troubleshoot and narrow down potential problems.

Optimization benefits:• Enhanced user experience and productivity• Increased sales and revenue


• Application Delivery Management

Enhance Employee Experience (Continued)





Resource consolidation and automation: Minimize deployment, maintenance, and operational efforts while hosting key resources on premises.

Automate maintenance and scale business-critical workloads as needed without compromising performance and flexibility through Citrix Services.

Improve IT efficiency with centralized management of enrolled devices for better app security control with Unified Endpoint Management.

Citrix manages and maintains the Delivery Controllers, Director servers, License servers, StoreFront servers, Citrix Gateway (optional) and SQL servers. Decrease time spent maintaining compatibility and security. Reduce licensing load to host servers for the control plane (Windows Server, SQL, VMWare, etc.).

Optimization benefits:• Freed up IT resources to align with business

and work on strategic initiatives• Rapid adoption of new features and

security updates• Business agility to scale up or down quickly

to meet strategic needs

• Virtual Apps and Desktop service




Optimize workload costs: Reduce workload costs by managing the uptime of virtual machines based on user load.

Help streamline and retire obsolete workloads to reduce public cloud resources or on-premises energy consumption with Citrix Cloud Autoscale.

Optimization benefits:• Maximized efficiency and cost savings by

running only required workloads in cloud• Determined the best balance between

on-premises and public cloud resources• Right-sized solution based on use cases such

as VDI vs. HSD vs. Remote PC






IT efficiency: Increase IT agility to preemptively address imminent issues before users experience low-performance or any other problems.

Become proactive in addressing potential user-experience, security, and app performance issues. Reduce help-desk calls and free IT to innovate and deliver on further business initiatives with Citrix technologies.

Optimization benefits:• Less time to resolution• Reduced volume of Help Desk calls• Optimized employee experience

and satisfaction• Proactively addressed potential security

risks and initiated counter measures





Simplify IT infrastructure management and operations





IT agility: Centrally manage virtual apps and desktops, endpoints, web applications, and microservices to ensure successful updates and security patches with minimal downtime.

Enable remote updates and centrally manage deployments and flexibility based on business needs. Control endpoints including mobile, Windows, and Mac devices, ensuring access while securing corporate assets.

Get complete visibility to monitor and manage app delivery in multi-cloud environmnents. Simplify operations and accelerate troubleshooting.

Optimization benefits:• Increased sales and revenue through time to

value (rollout and updates)• Reduction of downtime and business disruption• User experience and customer satisfaction




Streamline Mergers & Acquisitions: Expandcapabilities and portfolio to increase market share and improve competitiveadvantage.

Harness agility to support business, and quickly adapt to changes and expansions.

Simplify mergers and acquisitions with faster onboarding. Drive business value and ROI more quickly by dramatically streamlining the process with a comprehensive solution stack.

Optimization benefits:• Rapid onboarding of new organization’s users

to securely access apps, desktops, and data• Shortened mergers and acquisitions integration

cycle and decreased time to business value and competitive advantage

• Virtual Apps and Desktop Service




Simplify IT infrastructure management and operations (Continued)





Device costs & management: Reduce device costs by leveraging device technologies, allowing access to apps, desktops, SaaS, and web apps�

Grant secure access to key apps, files and data to:

• Deploy thin clients (low-cost, low-performance computers) designed to connect to virtual apps and desktops, replacing desktop computers

• Extend existing PC lifecycles by offloading app and desktop delivery through centralized virtual apps and desktops.

• Repurpose existing devices by transitioning to Thin Clients.

• Bring your own device (BYOD)

Optimization benefits:• Reduced device cost• Device independence due to broader choice

of devices to lower costs





Device independence and choice: Provide users choice of what device they can use, especially if business is disrupted by unforeseen events.

Become device independent, and provide productivity with optimal user experience, securely delivered from Citrix Workspace.

Optimization benefits:• Centrally managed endpoints and consistent,

enhanced employee experience• Secured and delivered apps and desktops

on any device





Streamline endpoint management





Migrating to cloud for risk reduction: Transition to public cloud as part of an organization’s digital transformation efforts.

Move to public cloud model to leverage latest technologies, better user experience, enhanced security and business continuity.

Manage on-premises, cloud and hybrid deployments from a single location. Simplify management and operations with Citrix Cloud services.

Optimization benefits:• Increased agility to adapt to business

needs and disruptions by leveraging cloud environments

• Completed digital transformation by transitioning to cloud at your own pace

• Reduced energy consumption costs






Tapping into multi-cloud benefits: Move to multi-cloud environments while ensuring consistent, seamless, and secure application delivery.

Leverage Citrix Application Delivery Controller for consistent operations and features.

Deliver virtual apps and desktops and secure access to SaaS apps from any cloud vendor.

Optimization benefits:• Business agility to effectively leverage cloud

at scale



• Application Delivery Controller

Manage and govern hybrid environments: Manage network connectivity and data transfers between cloud and on-premesis resources.

Enhance user experience and productivity while more easily managing hybrid environments. Deliver apps, performance and security.

• Run reliable services from anywhere. Proactively troubleshoot potential issues and maximize uptime.

Optimization benefits:• Operational consistency across any

hybrid deployment• Holistic visibility across hybrid environments

• Application Delivery Controller


Deploy hybrid cloud environments





Protect from malware and ransomware: Unify all sanctioned apps and simplify login. Enforce authentication standards and monitor user behavior.

Secure SaaS app use with contextual access control and continuous risk assessment from Citrix Workspace solutions.

Optimization benefits:• Reduced revenue loss from security breaches





Increase Security posture (zero trust): Strengthen your security posture with a “never-trust, always-verify” security model.

Deploy a zero-trust model to guard against potential security threats, protect revenue, intellectual property, and your reputation.

Secure and grant adaptive access to valuable resources with Citrix technologies. Protect users and corporate data, and the workspace with secure WAN Edge featuring continuous monitoring and automated risk assessment.

Optimization benefits:• Retained revenue and growth, free

from threats• Reduced security risk without compromising

employee experience






• Web App and API Protection

• SD-WAN

Harden security posture





Low-carbon future: Decrease data center footprint, reduce energy, cooling, and carbon emissions to expedite sustainability goals.

Control costs and deliver sustainability by simplifying your IT infrastructure. Centralized, clearly visible management of components and resources can be hosted and shared by Citrix or a proven service partner.

Decrease greenhouse gas emissions at scale, by reducing commuting and enabling energy-efficient devices. Reduce overhead with less demand for office space

Optimization benefits:• Reduced costs from data center energy

and emissions• Optimized, socially responsible and

impactful investments

• Citrix Workspace

Real estate expenditure: Optimize spending by reducing real-estate overhead and help reach corporate sustainability goals.

Enable remote and flexible work, reducing real-estate costs while helping realize corporate sustainability goals.

Optimization benefits:• Reduced and consolidated real estate and

workspace sprawl• Automated and green practices through

digital transformation

• Citrix Workspace

Drive sustainability


Bring business value homeAs a new era of flexible work enfolds, organizations face challenges to contain costs. The opportunities, however, to navigate through recovery into growth are many. With sound cost-management approaches, that don’t compromise productivity and security, business resilience and goals are well within reach.

Optimizing costs is not doing more with less, it’s making the most of key assets, and allowing your people to work smarter, not harder. That’s where a digital workspace, that helps organize, guide and automate tasks enables more meaningful contributions from workers, from anywhere, on any device.

Citrix Workspace helps simplify your IT infrastructure, while securely delivering more cloud-based content. It’s all engineered to help bring home these cost-optimizing opportunities:

Enhanced employee experience

Simplified IT infrastructure management and operations

Streamlined endpoint management

Deployed hybrid cloud environments

Hardened security posture

Prolonged sustainability

With a proven technology partner, used by 98% of the Fortune 500, Citrix technologies will help expedite a brighter future of work, uniquely suited to your goals. Find out more about how the right digital workspace can help you realize those goals, faster.

Learn more about Citrix Workspace

Connect with a Citrix specialist


Enterprise Sales North America | 800-424-8749 Worldwide | +1 408-790-8000

Locations Corporate Headquarters | 851 Cypress Creek Road, Fort Lauderdale, FL 33309, United States Silicon Valley | 4988 Great America Parkway, Santa Clara, CA 95054, United States

©2020 Citrix Systems, Inc. All rights reserved. Citrix, the Citrix logo, and other marks appearing herein are property of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered with the U.S. Patent and Trademark Office and in other countries. All other marks are the property of their respective owner(s).

References“The Five Stages to Enterprise Recovery”, IDC, https://www.idc.com/misc/covid19

“Data Breach Investigations Report”, Verizon, https://enterprise.verizon.com/resources/reports/dbir/

“Tool: Decision Framework to Prioritize Cost Optimization Initiatives”, Gartner, ID G00722888

“Tool: More Than 20 Quick Cost Cuts for Digital Workplace Infrastructure and Operations”, Gartner, ID G00722398

“Leverage the Crisis to Align Your I&T Operating Model to Cost Optimization Objectives”, Gartner, ID G00728919

optimize value and reduce expenses with citrix workspace

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