optimizing e-commerce business
DESCRIPTION
Basically, a few tips on how to increase conversion rate and reduce cart abandonment.TRANSCRIPT
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7 KEYS TO REDUCE SHOPPING CART ABANDONMENT AND INCREASE CONVERSION RATE
Optimizing E-commerce business
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Shopping cart abandonment rate between 60-70%
Conversion rate as low as 1-2% .
WHY WORRY WHEN WE HAVE A SOLUTION ?
THE PROBLEMS BEING FACED !!!
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Steps to E-commerce happiness
Step 1 : JUST COMPARING PRODUCTS
Most people using internet to compare alternatives so a third-party seal (SSL certificate, Hacker Safe seal) represents credibility of the website.
This can help convert comparison shopper to a buyer !!!
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Step 2 : INSUFFICIENT PRODUCT INFORMATION
Provide extensive product description and images to serve the customer better.
Can also provide cash back facility or cash on delivery
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Step 3 : ALLOW FUTURE PURCHASES BY BOOKMARKING
Increase cookie length and use persistent shopping cart, which saves contents of a cart for a set no of days.
Provide information on cart summary on how long their cart details will be saved.
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Step 4 : OUT OF STOCK/NON AVAILABILITY
Hide product/size/colour when an item is out of stock, reducing surprises for the customer when they reach the view cart page.
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Step 5 : HIGH SHIPPING COST
Reduce shipping charges even if it incurs cost, promotional messages like “ Order for 250 and shipping free” to encourage purchases.
Mention delivery time and the total cost to prevent surprises at the time of receipt.
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Step 6 : TECHNICAL PROBLEMS
Website should be made compatible with major browsers and operating systems to prevent technical snags.
Increase page load speed else it can lead to customer abandoning their purchases.
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Step 7 : Lengthy Check Out Process
Do not ask for unnecessary information at registration.
Offer option of complete registration after complete transaction or before leaving check out process.
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HAPPY E-COMMERCING !!!
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