the case for wifi: optimizing your network for mobile commerce
DESCRIPTION
he explosion of smart phones and mobile devices has created an opportunity for retailers to engage customers and gather analytics through in-store WiFi. A dynamic, reliable, and secure WiFi network is the cornerstone of any retailer’s mobile commerce plan. Learn the business case for system-wide WiFi while examining key trends that are driving WiFi adoption and the rapid growth of WiFi as a a customer engagement tool. We will also discuss the importance of specific network implementation strategies and rapid-deployment solutions to optimize in-store WiFi.TRANSCRIPT
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The Case for WiFi Optimizing Your Network for Mobile Commerce
Global Leader in 3G/4G Network Solutions
December 6, 2012
Ken Hosac VP of Business Development
Contact: [email protected]
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CradlePoint Market: Distributed Enterprise Optimizing Your Network for Mobile Commerce
M2M: Kiosks & ATMs
Convenience Stores
Restaurants Branch Offices
Retail Stores
CradlePoint provides 3G/4G networking solu8ons to distributed enterprise
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Solution Overview Connecting Distributed Enterprise through Wireless 4G/3G
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CradlePoint M2M Router
M2M Router for Connected Devices
Existing Router Juniper, Cisco, etc
DSL Modem
CradlePoint ARC CBA750
Bridge
Enterprise Bridge for Business Con8nuity
Network Administrator
WiPipe Central Applica9on & Security Pla=orm
On-‐Site Services Site Survey, Installa9on, Maintenance
Enterprise Router for Small-‐Footprint Retail/Branch
CradlePoint ARC MBR1400
Router
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Customer WiFi brings a number of usability problems that can frustrate users: § Login process § Time limited credentials § Hotspot selection § Network latency § Internet downtime
CradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 4
Usability Problems in Today's Hotspots Optimizing Your Network for Mobile Commerce
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The federal Computer Fraud and Abuse Act criminalizes certain acts of unauthorized Internet access: § Cyber crimes § Malicious content provided through your hotspot § Theft of information § Harm to children
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Areas of Liability Optimizing Your Network for Mobile Commerce
Mitigation § Require Terms of Service
acceptance § Disclaimers for appropriate use § Security disclaimer § Private property notice § Control access, if necessary
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Integrating with 3rd Party Hotspots
CradlePoint WiFi: § Na8ve support for Terms-‐of-‐Service(ToS) acceptance. § Supports sta8c or dynamic content filtering rules. § Op8on to either allow customer to con8nue to desired web URL aPer ToS acceptance, or force-‐direct to specified URL.
§ Enforce intelligent QoS rules to prevent any single user from consuming all bandwidth.
Optimizing Your Network for Mobile Commerce
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Network Segmentation Multiple Applications on a Single Network
§ Securely enables shared use of WAN connec8on & router for mul8ple applica8ons in a PCI environment
§ Segments consist of Ethernet ports & groups, WiFi SSIDs and VLANs
§ Each network segment can have its own: – IP Address configura8on (sta8c, dynamic, range) – Rou8ng Mode (NAT, non-‐NAT, Public Hotspot & Cap8ve Portal)
– Access Control (Admin Access, LAN Isola8on) – WAN Bandwidth and QoS control
Optimizing Your Network for Mobile Commerce
VPNs for Secure Access to Corporate HQ
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Uninterrupted WiFi with Redundant WANs Business Continuity Strategies using Wireless 4G
Existing Router Juniper, Cisco, etc
DSL Modem
CradlePoint Bridge
(converts 4G to Ethernet)
Router Upgrade Dual-‐WAN: Wireless + Wired
Overlay Failover add 4G to exis8ng router
CradlePoint Dual-WAN Router
(wired + wireless)
Retail POS
Branch Office
Wireless 4G/3G
DSL Modem
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WiPipe Central Cloud-Enabled Application and Security Platform
WiFi Access Point Control
Deployed Devices
Device Administrator
Intelligent Networking
• Centralized control to lock down and secure access points • Speed to deployment with individual and mass configura8on of devices • Manage and monitor devices with automated usage alerts • Reduce need for on-‐site IT & truck rolls, saving 8me and money • Business and network analy8cs for op8mized commerce and network
performance
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CradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 10
Retail WiFi Access Point Use Case Optimizing Your Network for Mobile Commerce
Company Profile • Mass merchandising retailer • 1,500 locations worldwide • $13.9 billion annual revenue • Stores span 35,000 to 45,000 sq. ft.
WiFi Access Points 1. Entrance router 2. Wired WAN 3. WiFi as WAN 4. WiFi as WAN 5. Wired WAN 6. Wiring closet – cable modem
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Challenge • Provide customer WiFi in
stores that span 35,000 to 45,000 sq. ft.
Solutions • CradlePoint WiFi Site Survey • 5 CradlePoint MBR1400 Routers
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PCI Compliance
Optimizing Your Network for Mobile Commerce
§ Deployed in several PCI-‐Compliant commercial networks
§ Rigorous penetra8on tes8ng by PCI Security Council-‐cer8fied Approved Scanning Vendor (ASV)
§ CradlePoint’s “PCI Compliance Applica8on Guide” details specific enablers and comments for each requirement in the PCI-‐DSS 2.0 standard
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Questions?
Global Leader in 3G/4G Network Solutions
Ken Hosac VP of Business Development
Please type them into Go-To-Meeting, or contact us at : [email protected]
www.CradlePoint.com