optimizing social innovation
DESCRIPTION
Social Innovation, a grassroots approach to innovation management, is proving to be a valuable complement to traditional, top-down methodologies of managing innovation. It is, however, relatively new and inherently less structured than traditional methodologies. As a result, innovation leaders often find it difficult to measure performance and evaluate health of their innovation communities. This presentation first defines social innovation. It then defines a set of social metrics that can be measured and used as the leading indicators of success of social innovation efforts.TRANSCRIPT
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OPTIMIZING SOCIAL INNOVATION
Padmanabh [email protected]
Twitter: @nabhulousBlog:
http://blog.nabhulo.us
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The Cereal Innovator
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The Cereal Innovator
Idea originally proposed by a facility manager
Evolved based on input from other employees and market research
Took 3 years to develop – most of the time spent searching for the concept
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Social Innovation
Bottom-Up approach to innovation that relies on business communities to propose, evolve, filter, and rank ideas in order to improve the top line (new products & markets), the bottom line (cost savings, process efficiencies) and everything in between (employee morale, customer satisfaction)
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Flavors of Open Innovation
Tran
spare
ncy
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Open Is Now Possible: Technology & Culture of Openness
6
Table Excerpt from A Whole New Mind - BY DANIEL H. PINK
Table Excerpt from A Whole New Mind - BY DANIEL H. PINK
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Stop the Brain Drain
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Solve the HiPPO Problem
8
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The Innovation Funnel
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Online Community Measurements
10
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Framing Ideation
Source: Growth Alchemy, Mehrdad Baghai and Jeff Chan of McKinsey & Co. 2000
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Improving Ideation Efficiency
Community
Campaigns
ThemesStrategic Direction
Ideation Index – Number of ideas per user in a given time frame
Needs dedicated innovation team as brokers
Must have a buy-in from P&L owners
Must provide direction without stifling creativity
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Extending the Reach Ranges from up to
20% for larger communities to 80% for smaller campaigns
Must establish credibility
Proper bootstrapping is crucial
Initial and mid-campaign communication
Soft Launch
Word of Mouth
Official Launch
FirstEvent
Second Event
Reach: Ratio of number of site visitors tothe total potential number of users
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Going Beyond 90-9-1 Rule
12 57 91 157
270
398
83913
9223
5048
930.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Active
Occasional
Lurkers
Innovation Communities: 62.2-37.5-0.3
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Incentives for Improving Participation
LEADERBOAR
DIMPLEMENTATIO
N
MONETARY
REWARD
PROFIT SHARIN
G
RECOGNITION PRIVILEGE
SPONSOR
INNOVATOR
CO-CREATOR
EXPERT
CONNECTOR
CHEERLEADER
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Ensuring Quality Participation
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17
Collaboration Long Tail
4 796 1588238031720
50
100
150The Ideation Long
Tail
Collaborators
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Improving Collaboration
Context-Aware Presentation
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Improving Collaboration
Content-Based Information Routing
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Improving Collaboration
Ubiquitous Innovation
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Enhancing Stickiness
Offer multiple reasons to visit the site Ideation, blogging,
discussing trends Maintain continuity Keep it dynamic Engineer short term
events Short term
challenges, seasons
Community
Campaigns
ThemesStrategic Direction
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Enhancing Stickiness
Gamify your community
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Idea Evaluation & Ranking
Scaling up requires leveraging the crowd for filtering and ranking of ideas
Encourage discrimination
Factor in user reputation
Consider use of idea markets
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Final Thoughts
Questions have changed from “why should we…” to “How do we…”
Key concerns Inherently chaotic nature of online communities/
social networks Confidentiality and originality of information Security
SaaS – the preferred implementation model
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Final Thoughts
The need to provide incremental rewards and recognition is universally accepted Strategies range from virtual store purchases
to a fixed mapping to real currency A variety of approaches and philosophies
Short lived problem solving sessions to ongoing ideation
Fully transparent to complete anonymity Extent of “democratization” varies greatly