optimizing your content for pinterest

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Optimizing Your Content for Pinterest Tim Metzner VP Marketing @TMetzner [email protected]

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Post on 13-Jan-2015

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Quick deck I put together for my chat at the Digital Non Conference in Cincinnati, today.

TRANSCRIPT

Page 1: Optimizing Your Content for Pinterest

Optimizing Your Content for Pinterest

Tim MetznerVP Marketing

@[email protected]

Page 2: Optimizing Your Content for Pinterest

Top Level Takeaways

• Time & focus needed--even on Pinterest(Worth it—775K Visits)

• No one size fits all strategy

• Best practices can help

• Learn from others in/near your space

• Don’t overdo it

Page 3: Optimizing Your Content for Pinterest

What Works for SparkPeopleOptimize Images

You Win (87K+ Pins)

Getting Pinteresting Meh

Page 4: Optimizing Your Content for Pinterest

What Works for SparkPeopleOptimize Headlines

You Win

Getting Pinteresting Meh

Page 5: Optimizing Your Content for Pinterest

What Works for SparkPeopleCreate Content FOR Social Shares

Infographics & Fun Slideshows & Video

Page 6: Optimizing Your Content for Pinterest

What Works for SparkPeopleBe Timely & Relevant

Page 7: Optimizing Your Content for Pinterest

What Works for SparkPeopleRevamp Existing Features

Old Inspirational Images New Images

Page 8: Optimizing Your Content for Pinterest

Thank You!

Questions?

Tim [email protected]

@TMetzner