optimizing your marketing funnel with growth hacking tactics
DESCRIPTION
This slideshow goes over a few points: 1. Why your marketing funnel is important 2. Quantitative and qualitative ways to refine your buyer personas 3. The appropriate CTA's for each stage of the marketing funnel 4. Solutions: What to do about low conversion rates, high churn rates, and low referral ratesTRANSCRIPT
@mkfrench@mkfrench
Growth Hack Your Marketing Funnel
Meagan FrenchMeaganFrench.com
Freelance growth hacker@mkfrench
@mkfrench
What happens when someone comes to your website
Buy Now!
Visitors Profit
?
??
?
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What’s a Marketing Funnel?
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Why take the time to visualize your marketing
funnel?
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Because you can’t grow what you can’t see
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What is a growth hacker?
Growth hackers drive sustainable growth above all else. Using data, success metrics and customer feedback to optimize acquisition channels and each stage of the marketing funnel.
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=Attract and retain more
customers
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Buyer Personas
• Start up founder• Male, 37• Challenges–Managing project efficiently– Too much to do scattered– Focusing on growth – Follow through on projects
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Know Your Customers
Your own internal data:
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Quantcast:
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Feedback
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Aligning your CTAs
Awareness =
Contact us!! Buy Now!!
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Bye customers!
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When your CTA’s are not aligned
Source: iacquire.com
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Visitors are afraid of commitment
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Clear CTAs
Awareness = Sign up for email listDiscovery = Sign up for a free planConversion = Sign up for paid plan
Retention = Log inReferral = Invite friends, save 25%
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@mkfrench
Idonethis.com=
50,000 Email Subscribers5 million users
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How to find the leaks
(Get this worksheet at MeaganFrench.com)
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Low Conversion Rates:
• Create micro-conversions for visitors• Try a/b testing your site content• Give customers the info they need to
evaluate your product• Ask for feedback from customers
who converted• Use remarketing ads
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High Churn Rate
• Try a/b testing different onboarding processes
• Ask for feedback from customers• Improve your product
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Low Referrals
• Try adding social share buttons/hooks• Create double incentive referral
programs• Turn brand advocates into affiliates
@mkfrench@mkfrench
Growth Hack Your Marketing Funnel
Meagan FrenchMeaganFrench.com
Freelance growth hacker@mkfrench