Oracle Cloud: Customer Experience Steve Miranda Executive Vice President Product Development

Safe Harbor Statement "Safe Harbor" Statement: Statements in this presentation relating to Oracle's future plans, expectations, beliefs, intentions and prospects are "forward-looking statements" and are subject to material risks and uncertainties. Many factors could affect our current expectations and our actual results, and could cause actual results to differ materially. We presently consider the following to be among the important factors that could cause actual results to differ materially from expectations: (1) Economic, political and market conditions, including the economic situation in Europe and slowing economic conditions in other parts of the world, can adversely affect our business, results of operations and financial condition, including our revenue growth and profitability, which in turn could adversely affect our stock price. (2) We may fail to achieve our financial forecasts due to such factors as delays or size reductions in transactions, fewer large transactions in a particular quarter, unanticipated fluctuations in currency exchange rates, delays in delivery of new products or releases or a decline in our renewal rates for support contracts. (3) Our hardware systems revenues and profitability could decline, and we may fail to achieve our financial forecasts with respect to this business. (4) We have an active acquisition program and our acquisitions may not be successful, may involve unanticipated costs or other integration issues or may disrupt our existing operations. (5) Our international sales and operations subject us to additional risks that can adversely affect our operating results, including risks relating to foreign currency gains and losses. (6) Our periodic workforce restructurings, including reorganizations of our sales force, can be disruptive. (7) If we are unable to develop new or sufficiently differentiated products and services, or to enhance and improve our products and support services in a timely manner or to position and/or price our products and services to meet market demand, customers may not buy new software licenses, cloud software subscriptions or hardware systems products or purchase or renew support contracts. A detailed discussion of these factors and other risks that affect our business is contained in our SEC filings, including our most recent reports on Form 10-K and Form 10-Q, particularly under the heading "Risk Factors." Copies of these filings are available online from the SEC or by contacting Oracle Corporation's Investor Relations Department at (650) 506-4073 or by clicking on SEC Filings on Oracle’s Investor Relations website at http://www.oracle.com/investor. All information set forth in this presentation is current as of April 29, 2014. Oracle undertakes no duty to update any statement in light of new information or future events.

Use of Technology is Exploding

Driven by a combination of Accelerated Trends Cloud Mobile Social Big Data

Behaviors Are Rapidly Evolving

The Rate Of Adoption Is Unprecedented Always Sharing Always Connected Always Aware

CX is a Top Priority for Executives

...but An Execution Gap Exists

91% Wish to be considered

a CX leader in their industry1

Nearly all businesses

O�Keeffe & Company – an independent market research firm – worked on behalf of Oracle to conduct online interviews with 1,342 global senior executives

38% Are just getting

started with a formal CX initiative

16% Consider their CX

initiative �advanced�2

Oracle Cloud: Customer Experience

Social Network Mobile Analytic KPIs & Dashboards

Predictive Analytics Integrations

22

Integrated Customer Experience Foundation

Mobile Social

In Store Contact Center Field Service

Direct Sales

Channel Web

CONTENT Oracle Sites & Endeca

SOCIAL Oracle Social Cloud

MARKETING Oracle

Marketing Cloud

SALES Oracle Sales Cloud

COMMERCE Oracle

Commerce Cloud

SERVICE Oracle Service Cloud

CPQ Oracle

Configure-Price-Quote

Cloud

The World Works on Oracle CX Cloud Marketing, Sales, Service, Commerce, Social

Oracle CX Cloud... is currently being used by 4,000 companies

89 Billion Emails sent in 2013

1 Billion Profiles updated monthly

7.5 Trillion data elements served per month

1 Billion customer experiences per month

Has 34 languages being used in 180 countries

Oracle’s Strategy

! Deliver a single, integrated, engaging, and highly personalized customer experience with a unified customer experience cloud

! Across all interactions a customer or prospect has with an organization across the entire lifecycle

! Across all channels through a customer or prospect interacts with an organization

! Across all systems and functions through which an organization interacts with its customers and prospects

! On a common foundation platform which provides social, predictive analytics, integration and extensibility

Customer Experience Marketing

Web Marketing

Mobile Advertising

Social Marketing

Data Management Platform

Display Advertising

Multi-Channel Campaign Management

Targeting and Segmentation

Marketing Measurement

Sales Prediction

Leads and Opportunities

Partner Relationship Management

Forecasting Sales Campaigns

Territory Management

Customer Data Management

Quota & Compensation Management

Customer Experience Sales Force Automation

Price Quote

Search & Personalization

ERP, Supply Chain & E-Signature Integration

Recommendations Catalog Management

Configure

Transaction Mgmt.

Customer Experience Commerce & Configure-Price-Quote

Mobile Self-Service

Chat and Co-Browse

Cross Channel Contact Center

E-mail Management

Support Communities

Knowledge Management

Web Customer Service

Policy Management

Customer Experience Customer Service

Customer Experience Social Relationship Management

Social Marketing

Social Data & Insight

Social Networking & Collaboration

Social Listening & Engagement

Social Foundation (Data Mgmt, Integration Tools, Process Automation, Analytics)

Big Data for Customer Experience

Demonstration

Customer Experience

!  Unified View of Customers: Marketing, Sales, Commerce, Service �  Across modern devices: Tablets, Smartphones, and Web �  One-set of Cloud Foundation tools: Social, Business Intelligence, and Data Quality

!  Complete multichannel B2B and B2C Marketing �  Enriched business and consumer data across channels: Advertising, Sites, Search, Email, and

Mobile !  Intuitive, role-based, intelligent SFA for direct and channel selling �  Enterprise territory planning, structured selling, and smart opportunity scoring to grow revenue

!  Accelerated product bundling, pricing, and contracting in the cloud �  Deliver real-time product configuration, price discount and quote proposal to customers faster

!  Best-in-class knowledge management in the cloud �  Self-service or assisted service with the up-to-date knowledge solution

Key Capabilities

Customer Experience (continued)

!  Integrated CRM and ERP drives efficiency for many industries �  Prospect to Account Origination workflow with Oracle Banking Platform �  Campaign to Cash business process with EBS and JDE Integrations

!  Powerful business analytics tailored for different CX users �  KPI-driven executive dashboards focus on hitting top line revenue and mitigate risks �  Transaction BI reports refresh real-time across devices: Tablets, Smartphones, and Web

!  Oracle’s PaaS platform can be used to extend applications �  Build custom Cloud applications in Java, and extend CX Cloud capabilities for custom

requirements �  Leverage Java Cloud to maintain integrations with remaining systems �  Offer Document Cloud for cloud-based file sharing with robust security and integration �  Leverage Identity Management and governance across applications

Key Capabilities

Competitive Differentiators

!  Only Cloud offering with complete B2B and B2C Customer Experience �  Marketing, Sales, Commerce, Service Cloud + Data as a Service platform

!  Unified Marketing across Web, Email, Display, Search, Social, Video and Mobile channels �  Quality leads across channels that accelerates with shift to Mobile and Social

!  Engage and Participate actively in the Social CRM Shift �  Integrates Social Listening, Marketing, Engagement into single Data Model, Workflow

!  Modern CRM Capabilities with embedded Data Quality and Big Data Analytics �  Intuitive Single View of the Customers with clean, complete, enriched data and comprehensive

business intelligence

vs. other CRM Cloud Vendors

Competitive Differentiators (continued)

!  Increased Sales Productivity with complete opportunity-to-quote capability �  Respond to sales inquiries faster, and close more deals anywhere and anytime

!  Highly Differentiated Customer Service and Self-Service Solution !  Integrated Cloud solution utilizing pre-built integrations provided by Oracle �  Start with a CX Cloud or HCM Cloud, and add-on ERP Cloud

!  Empower IT to respond to the business needs rapidly with Infrastructure and Platform Clouds

vs. other CRM Cloud Vendors

Oracle Customer Experience Across Industries

Communications

Financial Svcs Manufacturing Automotive High Tech

Insurance Life Sciences Retail Healthcare Media & Travel

Communications Consumer Goods

Public Sector

Customer Examples Business Benefits

!  Uses Oracle’s CX Suite (Sales, Marketing and Service) & Industry Applications to transform its business processes

!  Benefits: Single Customer Experience Platform across retail, and online channels

!  Panasonic UK is a leading supplier of consumer and business related electronics products. Marketing transformation with modern Sales and Marketing Cloud integrated with Siebel

!  Benefits: Fast, cross-channel marketing experience resulting in real-time demand generation for the sales organization

!  Atradius Collections sits within a world-class credit management operation and has over 350 collections specialists worldwide.

!  Benefits: Streamlined sales activities with a single view of customer data across Sales and Marketing teams

!  YMCA SV leverages CX and ERP Cloud to grow memberships and improve customer experience through social and mobile

!  Benefits: Intuitive UI requires little training of young staff. Integrated solution to manage member experience from sales, marketing and invoice

Customer Examples Business Benefits

!  U. K. technical solutions provider for Corporate, SMB and Service providers

!  Benefits: Integrated Sales and Marketing solution with Business Intelligence to measure campaign ROIs

!  National Oilwell Varco achieves global reach across all channels for “Commerce Everywhere” using Oracle’s CX Suite

!  Benefits: Integrated Lead-to-Cash with Oracle Sales Cloud, Marketing Cloud, CPQ Cloud, and E-Business. SFDC replacement

!  Custom home-builder in business for over 85 years. Use Marketing and Sales Cloud to gain better visibility to prospects and customers.

!  Benefits: Targeted Marketing communications with executive visibility to key business metrics through a strong BI solution

!  Leader in specialty coffee industry uses Sales Cloud and Marketing Cloud to streamline direct sales, and indirect channel management

!  Benefits: Boosted productivity with synergies between sales/marketing

Customer Examples Business Benefits

!  Leading Waste Management company uses Oracle’s Service Cloud & Supply Chain solutions to streamline customer service

!  Benefits: Accelerated case resolution; 70% faster new customer setup process; Superior customer experience with single portal

!  Leading Consumer Products company uses Oracle’s Social Cloud to build its brand on Social Media

!  Benefits: Gains customer feedback in real time about event effectiveness, brand health and new brand opportunities

!  One of the world's largest tax services providers leveraging Sales Cloud integrated with Peoplesoft to deliver solid franchise management

!  Benefits: Modern franchise relationship management protecting brand, increasing user adoption on tablet, and delivering KPIs to executives

!  European leader in digital services in 16 different countries leveraging Sales and Marketing Cloud to reduce cost, and improve user adoption with modern mobile solutions

!  Benefits: Increased sales productivity and customer interactions with the use of smartphone, tablet, and Outlook integration

Responsys Customers By Industries FINANCIAL SERVICES TECHNOLOGY RETAIL & ECOMMERCE

TRAVEL, AUTOS & ENTERTAINMENT

BlueKai Customers By Industries FINANCIAL SERVICES TECHNOLOGY RETAIL & ECOMMERCE WIRELESS

TRAVEL, AUTOS & ENTERTAINMENT PUBLISHERS DATA PROVIDERS INTEGRATIONS

Oracle Cloud: Customer Experience

Social Network Mobile Analytic KPIs & Dashboards

Predictive Analytics Integrations

22

Integrated Customer Experience Foundation

Mobile Social

In Store Contact Center Field Service

Direct Sales

Channel Web

CONTENT Oracle Sites & Endeca

SOCIAL Oracle Social Cloud

MARKETING Oracle

Marketing Cloud

SALES Oracle Sales Cloud

COMMERCE Oracle

Commerce Cloud

SERVICE Oracle Service Cloud

CPQ Oracle

Configure-Price-Quote

Cloud