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Oracle Days in UK & Ireland - 2012Opportunities for Partners

Oracle Day Full Oracle Story during One Day• Full Oracle story "Software and Hardware engineered to work

together” during one day – events taking place in London, Manchester and Dublin

• Full stack of Oracle products during parallel sessions• Major announcements after Oracle OpenWorld in San-Francisco• A chance to interact with Oracle community, partners, customers,

press• Technology & Hardware experts

Oracle Day - Who will be there?

The target audience for the Oracle Days consists of: • Decision makers• IT and project leaders • Across all industries

There will also be a PR and Social Media campaign around the UK & Ireland events, so the messages will reach far beyond the attendees.

Oracle Days 2011 HighlightsKey Facts from EMEA Region• 12,700 attendees • 700 CIO level attendees at the Executive Dinners • 150 partners • 820 sessions • 350 speakers • 18 languages • 30,000 visits to the Oracle Day micro-site• 230 press releases • 68 interviews

Oracle Day 2012 - London6th November 2012, at The Brewery400 target attendees4 tracks

Oracle Days 2012 - Manchester13th November, Marriot Renaissance 150 target attendees3 tracks

Oracle Days 2012 - Dublin15th November, Croke Park Conference Centre150 target attendees 3 tracks

Track Sponsor : £5,000 (3 available in London, 2 in Dublin/Manchester)

• Logo of sponsors in the following areas: Main Stage, Reception desk, lunch area, exhibition area and 1 additional location.

• Logo on track signage and option to bring own pop-up banner for display in track room• Logo on event invitations and post-event thank-you emails to attendees as well as on

event splash and registration pages. Link/section in the sponsor section of the event. • 30 min session in a track session to present

implementation highlights of a use case or with customer• Exhibition opportunity, stand and basic equipment will be

provided by Oracle; Max of 3 booth staff can attend individual events in addition to the speaker

• Option to provide a branded give-away or document to be placed on the seats of chosen track

• Contact data for attendees of track keynote

Exhibition Sponsor

• Exhibition opportunity, stand and basic equipment will be provided by Oracle; Max of 3 booth staff can attend individual events*,

• Scanner to be provided for lead capture*At Manchester and Dublin each partner will have a table and pull up banner

• Logo of sponsors in the following areas: Main Stage, Reception desk, lunch area, exhibition area and 1 additional location,

• Logo on event invitations and post-event thank-you emails to attendees as well as on event splash and registration pages,

• Handout in registration pack given to delegates (to be provided by sponsor),

Sponsorship PricesOpportunity Cost

Track Sponsor – London only £5,000

Track Sponsor – Manchester or Dublin £2,000

Track Sponsor – London + 1 other venue £6,000

Track Sponsor – Manchester & Dublin £3,000

Track Sponsor – all 3 venues £7,000

Exhibitor – London £1,500

Exhibitor – Manchester £500

Exhibitor - Dublin £390 (€500)

Exhibitor – London + Manchester £1,850

Exhibitor – London + Dublin £1,800

Exhibitor – all three venues £2,100

Additional Sponsorship Option

Networking Reception - £3,500

• A room next to the main room for a networkingsession over drinks

• Refreshments and canapés for 150 people• Seat drop in main plenary room with logo inviting

everyone to the reception after the main event• Will be promoted on site as ‘Sponsored by xxxx’• Space allocation for banners, collateral etc (provided

by the sponsor) in the networking area

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Oracle Day Agenda – London (DRAFT)9:00am 9:30am

10:30am

10:50am 11:20am

Track 1: Track 2: Track 3: Track 4: BIG DATA, BRIGHT FUTURE: ANALYTICS THAT

POWER INNOVATION ARCHTECT YOUR CLOUD: A BLUEPRINT FOR

CLOUD BUILDERS POWERING INNOVATION FOR YOUR

ENTERPRISE APPLICATIONS ENGINE FOR GROWTH: THE BUSINESS

OPTMISED DATA CENTRE 12:00am See more, act faster: Powering innovation

with analyticsArchitect your cloud: A blueprint for cloud builders

Technology Strategies and architectures to Drive Business Excellence: Run Cloud. Get Social. Be Mobile.

Unleash the Power of IT with the Optimized Data Center

12:30am Making Big Data Pay off: Mastering your Analytics Architecture

Track Sponsor Case Study // Gain Total Cloud Control Session

Process Integration and automation for the enterprise and cloud

Customer Case Study // Simplify your data centre to accelerate business growth

1:00pm2:00pm Uncover & Deliver new insights with

Information DiscoveryBuilding and Deploying Applications on the Oracle Cloud

Enterprise Mobility - Empower Employees, Mobilize the Enterprise

Track Sponsor Case Study

2:30pm Exalytics, Oracle BI Foundation (pull in stuff on EPM & BI Apps) and Mobile BI

Integrating the Cloud with SOA, BPM and Data Integration

Track Sponsor Case Study - Getting More from Your Applications using Engineered Systems (Maybe CSC or Logica)

De-risk your data centre: Implementation, Security & Operational

3:00pm Intel Presentation // This is an Engineered Systems Case Study, a more detailed review of the keynote

Building a Private Cloud Infrastructure with Oracle Systems

Securing the Experience/Creating a safe customer experience

Exceed service levels and deliver innovation with Extreme Performance and Flexibility

3:30pm Featured Customer Case Study Securing the Cloud at the Core Take Total Control in Managing your Enterprise Applications

Data Centre Control with Enterprise Manager Ops Center

4:00pm

Intel Keynote - Engineered Systems (TBC)

Coffee Break and Networking Customer/Analyst keynote

Lunch and Networking

Feedback, Drinks and Close

Breakfast and Registration Welcome and Intro by Country MD – Dermot O’Kelly

9:45am Oracle Keynote "Hardware and Software, Engineered to Work Together Changing the Game by Simplifying IT”

Optional Keynote Session: Highlights from Oracle OpenWorld 2011

Oracle Day Agenda – Dublin/ManchesterExample only - subject to change!9:00am Breakfast and Registration

9:30am Welcome and Intro

9:45am Oracle Day Keynote: "Your Vision Engineered"

Optional Keynote Session: Highlights from Oracle OpenWorld 2011

10:30am Intel Keynote - Engineered Systems (tbc)10:50am Coffee Break and Networking 11:20am Customer/Analyst keynote

Track 1: Track 2: Track 3: BIG DATA, BRIGHT FUTURE: ANALYTICS THAT

POWER INNOVATION POWERING INNOVATION FOR YOUR ENTERPRISE APPLICATIONS ARCHTECT YOUR CLOUD: A BLUEPRINT FOR CLOUD

BUILDERS 12:00am See more, act faster: Powering innovation with

analytics - Rich ClaytonTechnology Strategies and architectures to Drive Business Excellence: Run Cloud. Get Social. Be Mobile.

Architect your cloud: A blueprint for cloud builders - Richard Garsthagen

12:30am Making Big Data Pay off: Mastering your Analytics Architecture

Process Integration and automation for the enterprise and cloud Track Sponsor Case Study // Gain Total Cloud Control Session

1:00pm Lunch and Networking 2:00pmUncover & Deliver new insights with Information

DiscoveryEnterprise Mobility - Empower Employees, Mobilize the Enterprise

Building and Deploying Applications on the Oracle Cloud - remove

2:30pm Exalytics, Oracle BI Foundation (pull in stuff on EPM & BI Apps) and Mobile BI

Track Sponsor Case Study - Getting More from Your Applications using Engineered Systems (Maybe CSC or Logica)

Integrating the Cloud with SOA, BPM and Data Integration - Bernard Wheeler

3:00pm Intel Presentation // This is an Engineered Systems Case Study, a more detailed review of the keynote

Securing the Experience/Creating a safe customer experience Building a Private Cloud Infrastructure with Oracle Systems

3:30pm Featured Customer Case Study Take Total Control in Managing your Enterprise Applications Securing the Cloud at the Core

4:00pm Feedback, Drinks and Close

Event Demand Generation• Marketing Demand Generation

– 4 x eBlasts through GCM which includes past event registrations– Telemarketing– ERS page and web banners– Third party audience generation (eg. TechTarget, Incisive)– Social media through PR and agency (Linked-In, Facebook and Twitter)– Social media through Corporate Marketing

• Engagement with all Sales Reps– Technology, – Hardware, – Key Accounts.

• Cross promotion at other events (this has already generated registrations)• Cross promotion on other marketing campaigns (eg. Chips)

For more information please contact:Nicky.nicholls@oracle.com

Managed Partners 07702899597