oracle social marketing roadmap...

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Safe Harbor StatementThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

2@OracleSocial http://oracle.com/social


Social Marketing Roadmap November 2015Execute consistent, integrated social marketing strategies across your global brands



Oracle Social Cloud: Key Differentiators

Comprehensive Platform, Modern User Experience

Modern role-‐based UXModern Customer Engagement for social, service and marketingFrom PaaS to SaaS

Eliminates Dirty Data for Precise InsightsWidest data sets from public, anonymous, and private sourcesIn-‐context insightsMost comprehensive customer profile

Deeper Insights and Precise Market Data

Social attribution for all channels Social ROI for business results Leverage critical marketing data for CX

Business Impact

Global UI, Advanced Listening, Data SourcesInnovation with CX Apps and BeyondPartner Marketplace

Holistic Enterprise Approach



Listen and Engage Innovation• New Languages & Sentiment• Listen Source Filtering• Emoji listening • Custom Indicators• Column-‐based modular Engage• Custom Data Source Analyzer• Topic Alerts

Integrations and Extensibility• Twitter Partnership for Enriched Data • Social Service Enhancements • DLT (social attribution) across CX• Targeted Social Commerce• Responsys Integration• Data Cloud Integration• Development Platform API

Oracle Social Cloud: Latest Enhancements & Innovation


Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial http://oracle.com/social

User Centered Design• New Calendar• Social Intelligence Center• Message Monitor & Quick Post• Custom Analytics • Mobile App Enhancements• Social Station

Paid Media Capabilities• Partner Brand Networks• Custom Audience and Lookalike Audience

New Network Support• LinkedIn• Instagram• Weibo

Oracle Social Cloud: Latest Enhancements & Innovation

6


Social Marketing – Calendar 2015 Roadmap


H1 R1 -‐ Released H1 R2 – Released H2 R1 -‐ Released H2 R2Enhance Best-‐of-‐Breed Social Capabilities

•Workflows in Calendar

•Owned channel indicator and sentiment

enrichment (beta)

•Social Intelligence Center enhancements

•Mobile publishing to LinkedIn

•LinkedIn analytics

•Additional Twitter and Facebook owned

channel analytics

•Column-‐based response UI (beta)

•Publishing performance improvements

•Mobile app Short URL support

•Tumblr Publish and Analytics

•Facebook Enhanced Video Support

•Facebook Page Tagging

•Column-‐based response UI (GA)

Build a Global Product

•Weibo publish and response

•UI internationalization for Indonesian, Hindi,

Malay, Thai

•WeChat response

Integrate Seamlessly with Oracle Applications and CX Suite

•Developer Platform release (publish and

response API) (beta)

•Responsys integration •Enhanced Engage metadata integration

with Oracle Service Cloud

•Developer Platform (GA)


Social Marketing – Calendar 2016 Roadmap


H1 R1 H1 R2 H2 R1 H2 R2Enhance Best-‐of-‐Breed Social Capabilities

•Facebook unpublished posts response

•Instagram analytics

•Emoji Support in Publish and Engage

•Competitive comparison tool partner

•Suggesting posts across bundles

oWorkflow improvements

oEnhanced platform-‐wide asset manager

•Internal employee and influencer

amplification (integration)

•Mobile app analytics

•Pinterest publishing

•Publishing post grid enhancements

•Enhanced SSO support with SAML

•Tag/Campaign Performance Analysis

•Integration with Rules Engine

•Enhanced Engagement Analysis

•Post insights and content curation

enhancements

•Twitter publishing enhancements

•Accessibility conformance

•Google+ response

•Platform performance improvements

•Modular Prebuilt Dashboards


•WeChat publish and owned-‐channel

analytics

•Bi-‐Di Support for Arabic and Hebrew UI


•Enhance Custom Audience with Onramp

•Oracle Content Marketing enhancements

•OSN Integration (beta)

•Enhanced Digital Targeting with ODC

•Deeper Audience Insights with ODC

•Content Management Integration

(Compendium and Doc Cloud)

•OSN integration (GA)


Social Marketing – Roadmap 2017 and Beyond


Unscheduled/BeyondEnhance Best-‐of-‐Breed Social Capabilities

•Additional Paid Media partnerships

•Owned/Public Analytics Data Full Integration

•Pinterest response

•3rd party modular app integrations


•Youku/Tudou social network

•LINE social network responseIntegrate Seamlessly with Oracle Applications and CX Suite

•Taleo/Select Minds Integration

•New Social ROI Measurement Buy-‐Through Rate for Social

activity with ODC

•Social Profile Enrichment with ODC

•Enhanced Commerce Analytics

•Social Analytics Support for ODM


APPENDIX – Prior Year

@OracleSocial http://oracle.com/social 10


Social Marketing – Prior Year – 2014


H1’2014 H2’2014R1 -‐ Launched R2 -‐ Launched R1 -‐ Launched R2 -‐ Launched

Enhance Best-‐of-‐Breed Social Capabilities•Enhanced Workflow and Automation forPublish and Engage with a new collaboration center, enhanced notifications, audit trail•Mobile app for Publish, Engage•Publish support for FB Unpublished post•Improved management for Listen and Engage Topics•Enhanced Facebook and Twitter messaging support•Enhanced Engage analytics

•Publish support for LinkedIn•G+ enhancements with photo•Enhanced Analytics UI and additionalresponse analytics•Paid Media partnership with support for Facebook and Twitter•Engage access for SM customers•Engage full text search•LinkedIn response•Mobile app response enhancements

•New Content Calendar UI with import capability•Enhanced Analytics support for Twitter, YouTube and LinkedIn•Social Intelligence Center view•Quick Post Module•Suggested/Curated Content module•Enhanced Twitter message support•Bulk response actions•Team Assignment in Engage•Enhanced Response Automation•Content Curation/Suggestion module

•Instagram comment response

•Enhanced Publishing Capability for Facebook unpublished posts

•Twitter response enhancement

Build a Global Product•Mobile app available in 25 languages

Integrate Seamlessly with Oracle Applications and CX Suite•Publish integrations with Eloqua•Enhanced Service Cloud Integration

•Custom Audiences integration with Commerce

•Initial BlueKai integration


Social Marketing – Prior Year – 2013


H1’2013 H2’2013R1 -‐ Launched R2 -‐ Launched R1 -‐ Launched R2 -‐ Launched

Enhance Best-‐of-‐Breed Social Capabilities

•Enhanced UX

•Workflow & Automation Publish full post

editing

•FB Photo Albums

•One click promotion with Facebook

Media

•YouTube Analytics

•Shop enhanced social data and mobile

buying UI

•Enhanced Workflow and Automation

Listen

and enhanced user profile management

•Enhanced Publish support for Twitter

Photos

•Content and Apps Twitter Live module

•Enhanced Workflow and Automation for

Publish and Engage with a new

collaboration center, enhanced

notifications, audit trail

•Enhanced Facebook Media & Custom

Audience management

•Enhanced Publish web analytics tracking

with configurable meta data enabling

more granular reporting on social

interactions

Build a Global Product•Available in 30 languages


•Shop integration with ATG

•Siebel Lead Capture Module •Siebel CRM

campaigns

•CRMOD Campaigns

•CRMOD Lead Capture Module

•Eloqua Campaigns and integration with

Publish

•Facebook Custom Audience integrations

with Eloqua

•Eloqua Social Digital Body Language

oracle social marketing roadmap...

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