MySQL Solution Overview

MySQL Enterprise is integrated into a complete solution stack from Oracle. This allows customers to migrate from more restrictive and costly commercial database servers to open source with confidence. This provides

one-stop accountability: single contract, single invoice, single phone number and single access to experts.

Oracle’s Investment in MySQLMySQL is the #3 most deployed database behind Oracle and SQL Server. 74% of companies running Oracle database also run MySQL.

• Make MySQL a Better MySQLo #1 Open Source Database for Web

Applications• Develop, Promote and Support MySQL

o Improve engineering, consulting and supporto Leverage 24x7, World-Class Oracle Support

• MySQL Community Edition o Source and binary releases, GPL license

• Oracle products are supporting MySQLo Enterprise Manager, Secure Backup, Audit Vault

Sell with these technologies• Other Oracle products

o Enterprise Manager, Secure Backup, Audit Vault• Operating Systems

o LINUX, Windows, UNIX• LAMP Stack(open source implementations)• Cloud, Virtualization environments• Most applications need a database (80% don’t

need high end features)o Custom Applications, Web Applications, Content

Management, Data Warehouse, IT Infrastructure, Retail, Supply Chain, Telecom, Messaging & Collaboration

Target Market* Ideal for companies wishing to adopt open source. * Companies wanting an alternative to IBM DB2, MS SQL Server and Sybase. * Companies with high volumes in database reads/queries. * Companies that require high-performance computing and high availability.

Qualifying your prospect

• Built together• Tested

Oracle’s

MySQL Solution Overview

Best Fit Qualify OutMySQL in production & in Pain

Not yet downloaded

LAMP/Open Source Don’t want open source

New Applications Legacy DB MigrationCustom Web, OEM/ISV, Telco Apps

Enterprise Packaged Apps

Business Critical Applications

Non Business Critical Applications

Simplicity/Customer References

Feature War (detailed RFP)

Scarce DBA Resources

DBA Resources not constrained

Budget Constrained

Sales Best Practices Uncover MySQL Community in the Organization

o Ask Channel Manager for download numberso Pitch MySQL Enterprise Trial in their own

environment•http://mysql.com/trials/ •Many community users converted to paying

Find New Custom Web Based Applicationso MySQL is Powering the Web (Facebook, Google,

Craigslist, Yahoo)o MySQL is an ideal solution to get new

applications into production fast Find projects overrun by cost or growing

exponentiallyo Off load new functionality and growth to MySQLo Convert read transactions to MySQL

Use Customer Referenceso MySQL has 14+ million users worldwideo http://www.mysql.com/customers

Sales opportunity* MySQL is open source, allowing your customer to spend more dollars on other products * Strengthen customer relationships by establishing “trusted advisor” status

* Many of your customers are already running MySQL database

What do I sell? * MySQL Enterprise Subscriptions * MySQL Cluster perpetual license + support* MySQL Subscription renewals (re-occurring subscriptions), same price and margin as new subscriptions

MySQL Solution Overview

• There are three Enterprise subscription classification types, Pricing is "per Server", for 2 classes: Servers with 1-4 Sockets, and Servers with 5+ Sockets

o Standard (24X7 support, Workbench, InnoDB) o Enterprise(Standard + Enterprise Manager,

Enterprise Backup and Partioning) o Cluster CGE (Enterprise + Cluster Manager,

NDB, and Cluster GEO Replication)o Feature and price comparison

http://mysql.com/products/ How to grow to six figures• Identify server count and size of boxes

o Make sure all servers running the application are covered at the same level, including dev, test/QA, and backup servers

• Identify Add-on Features (Up-sell Enterprise version)

o Do they need monitoring tools for their dbo Do they need a backup solution

• Identify Subscription Term(Up-sell three year)o Would you prefer one, two or three year

subscriptionso Provide extra “discount” on 3 yr vs. 1yr o Start with 3 yr option

• Offer Unlimited Subscription(Annual)o Ask if they are interested in covering all

the MySQL database servers in their Enterprise

o Pricing done with MySQL Channel Manager

MSRP Pricing

Small Server*

(1- 4 sockets)

Big Server*(5 +sockets)

MySQL Standard Edition

1 yr: $2,0002 yr: $4,0003 yr: $6,000

1 yr: $4,0002 yr: $8,0003 yr: $12,000

MySQL Enterprise Edition

1 yr: $5,0002 yr: $10,0003 yr: $15,000

1 yr: $10,0002 yr: $20,0003 yr: $30,000

MySQL Cluster Edition

1 yr: $10,0002 yr: $20,0003 yr: $30,000

1 yr: $20,0002 yr: $40,0003 yr: $60,000

*Prices are in USD and subject to change

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MySQL Solution Overview

Oracle 1-Click Ordering You can now resell MySQL Standard and Enterprise Edition Subscriptions through Oracle’s 1-Click Ordering process. Even if you are not an Oracle PartnerNetwork member or you don't have a distribution agreement with Oracle, you can resell MySQL 1-Click Products through an Oracle Remarketer Authorized VAD. The streamlined 1-click ordering process makes reselling these products simple. To see the list of these authorized VADs go to:http://www.oracle.com/partners/en/opn-program/019805.pdf

Resources Available• Go to MySQL TCO calculator to identify how much

money MySQL can save end customers over other databases - http://www.mysql.com/why-mysql/tco.html

• 30-day product trials on MySQL Enterprise are available at http://mysql.com/trials/

• Contact Channel Manager to arrange for technical resource

• Case studies - http://www.mysql.com/why-mysql/case-studies

• White papers - http://www.mysql.com/why-mysql/white-papers

Key contacts – MySQL Eileen Burgess – AMER MySQL Channel Manager Eileen.burgess@oracle.com Vicki Holteen – AMER MySQL Channel Manager Vicki.holteen@oracle.comMarcus Almeida, LAD MySQL Channel Manager, marcus.almeida@oracle.comMartyn Fildes, EMEA MySQL Channel Manager, martyn.fildes@oracle.comHiromasa Yazaki, JAPAN MySQL Sr. Sales Director, hiromasa.yazaki@oracle.com