orange hive noccampaign
DESCRIPTION
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Thought Process . Conceptualization NOC Recruitment Campaign 2013
Aishah [email protected]
EmpathizeInspirationsSketch MediumExecution
80 / 20
Looks fine to me...Why change?
Empathize
Empathize
Problem:Misinterpretation of information
Message not strong
My Design Challenge:Showcase 7 Colleges comprehensively, uniquely,
without bias and with a consistent entrepreneurial brand
Inspiration
where to start?
Inspiration
Inspiration
EMBRACE DYNAMISM WITH A LOCAL FLAVOUR
innovativeLOCALENTERPRISEACHIEVERDEVELOPMENT
Supported by:NUS Overseas CollegesA Division of NUS EnterpriseTel: +65 6516 8063Email: [email protected]: www.facebook.com/NUSOverseasColleges
Inspiration
Inspiration
Inspiration
Inspiration
inspiration ~ empathy
Sketch
“Brand is all about boundaries.” - Alex Mathers
Medium
beyond the graphics“no means no”
Execution
Execution
Execution
Q&A
Your Design ChallengeHow would you translate this project online?