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19
ought Process . Conceptualization NOC Recruitment Campaign 2013 Aishah Zahari [email protected]

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Page 1: Orange hive NOCcampaign

Thought Process . Conceptualization NOC Recruitment Campaign 2013

Aishah [email protected]

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EmpathizeInspirationsSketch MediumExecution

80 / 20

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Looks fine to me...Why change?

Empathize

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Empathize

Problem:Misinterpretation of information

Message not strong

My Design Challenge:Showcase 7 Colleges comprehensively, uniquely,

without bias and with a consistent entrepreneurial brand

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Inspiration

where to start?

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Inspiration

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Inspiration

EMBRACE DYNAMISM WITH A LOCAL FLAVOUR

innovativeLOCALENTERPRISEACHIEVERDEVELOPMENT

Supported by:NUS Overseas CollegesA Division of NUS EnterpriseTel: +65 6516 8063Email: [email protected]: www.facebook.com/NUSOverseasColleges

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Inspiration

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Inspiration

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Inspiration

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Inspiration

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inspiration ~ empathy

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Sketch

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“Brand is all about boundaries.” - Alex Mathers

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Medium

beyond the graphics“no means no”

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Execution

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Execution

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Execution

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Q&A

Your Design ChallengeHow would you translate this project online?