ORCA DATA COLLABORATIVE

BCSLA Conference

October 1, 2013

The Data Collaborative vision

Building a world-class data collection andreporting program for Ontario’s

– and Canada’s – growing senior living sector

And the journey begins….

NIC Map• Seniors Housing as a real estate class• Educate investors • Encourage investment• Drive transparency• Provide benchmarks

Initial timelines

• ORCA Board direction• Committee struck November 2011• RFP process unfolds• ProMatura selected• Business plan developed• Board Approval

ORCA Data Committee

John Scotland, Steeves & Rozema Christian Fisker, Chartwell Peter Mather, Healthtrust Colin Halliwell, Amica Bob Kallonen, Schlegel Villages Mike Traub, Riverstone

Diana Artuso, ChartwellSheri Annabelle, ChartwellSteve Gray, Responsive

Health, ORCA BoardCasey Ram, ReveraLaurie Johnston, ORCA

Market Analysis

Initial• Type and size of residence• Type of ownership• Property age +date & type of

last renovation• # and type of units by service

level• Annual turnover rate• Ancillary income

Annual• Rates• Major changes• Financial statementsQuarterly• Marketing incentives used• Occupancy levels• # of inquiries

Operational Data

• Wages and benefits by function• A la carte services offered with pricing by service

line• Service expense breakdowns• Operational financial information• Food costs – daily cost and number of meals

served

Founders Club

Business Plan Commitment Year to Date PledgedCommitment from Data Committee$121,505

Commitment from ORCA Membership$195,432

Sponsors (Platinum, Gold, Silver, Bronze)$110,000

Commitment from Commercial Sponsors$110,000

Total as per Business Plan$232,505

Total Pledged$305,432

Next Steps

• Finalize definitions and data points• Develop marketing plan– Branding– Reports and Subscriptions– Promotion

• First round of Collection• Broadening scope – nationwide?