Created by

Oreo products are targeted to

children and teenagers,

between the age of 6 to 18.

TARGET MARKET

Oreo tries to get the attention of their target

market by creating packaging that appeals to

their targeted age group.

As you can see, all Oreo packaging is blue

themed. The colour is a very important part of

the packaging because it symbolises various

meanings. In marketing, blue symbolises

creativity, reliability and fun.

How Oreo gets the attention

of the target market

The lighter the blue, the more appealing the

colour is to children and adolescents. Oreo

products are targeted to both genders and the

colour blue shows this because blue is

generally liked by both genders.

This is why Oreo have used generally light

shades of blue in their promotional pieces.

How Oreo gets the attention

of the target market

Key MessageOreos tries to convey a positive image of their product by focusing its key messages on the nostalgia and fun associated with eating Oreos.

*nostalgia – a sentimental longing or wistful affection for a period in the past.

http://www.ukessays.com/essays/marketing/companys-segmentation-target-market-and-positioning-marketing-essay.phphttp://www.ukessays.com/essays/marketing/companys-segmentation-target-market-and-positioning-marketing-essay.phphttp://www.empower-yourself-with-color-psychology.com/packaging-colors.htmlPublic Relations Worktext: Strategic Message Development By Joseph M. Zappala, Ann R. Carden

My Oreo Bibliography

One Cookie can do many amazing things