ORGANIZATIONAL SCANNING

TAPAN GHARAT ANDGURUPREET ARORAPRESENTS

WHAT IS AN ORGANIZATIONAL

SCANNING ?

Organizational Scanning Is Also Known AS Organizational Audit

ToIdentify Capacity Of An

Organization (INTERNAL AND

EXTERNAL)

OBJECTIVES OF ORGANIZATIONAL SCANNING

• Financial Capability Factors

• Marketing Capability Factors

• Production Capability Factors

• Personnel Capability Factors

• General Management Capability Factors

TO IDENTIFY

FACTORS RELATED TO FINANCIAL CAPABILITY

Sources Of Funds(CAPITAL STRUCTURE,FINANCING PATTERN ETC.)

Usage Of Funds(CAPITAL INVESTMENT,DIVIDEND DISTRIBUTION ETC.)

Management Of Funds

(FINANCIAL ACCOUNTING AND CONTROLLING SYSTEM ETC.)

STRENGTHS THAT SUPPORT FINANCIAL CAPABILITIES

Access To Financial ResourcesAmicable Relationship With Financial InstitutionHigh Level Of Credit Worthiness

Efficient Capital Budgeting System

Low Cost Of Capital As Compared To Competitors

High Level Of Shareholders Confidence

Effective Management Control System

Tax Benefits Due To Various Government Policies

FACTORS RELATED TO MARKETING CAPABILITIES

Product Related Factors

(VARIETY,DIFFERENTIATIONS MIX,QUALITY ETC.) Price

Related Factors

(OBJECTIVES,POLICIES,CHANGES,PROTECTION ETC.)

Promotion Related Factors

(ADVERTISING,PUBLIC,RELATION,SALES PROMOTION ETC.)

Integrative And Systemic Factors

(MARKETING MIX, COMPANEY IMAGE,DISTRIBUTION SYSTEM ETC.)

STRENGTHS THAT SUPPORT

MARKETING CAPABILITIESWide Variety Of Products

Better Quality Of Products

Low Prices As Compared To Those Of Similar Products In The Market

Price Protection Due To Government Policy

Effective Sales Promotion

High Profile Advertising

High Quality Customer Service

Effective Distribution System

Favorable Company And Product ImageEffective Marketing Management Information System

FACTORS RELATED TO PRODUCTION CAPABILITY

Production System(CAPACITY,LOCATION,LAYOUT OF THE SERVICE ETC.)

Production And Control System

(AGGREGATE PRODUCTION.INVENTORY,PLANNING MATERIAL SUPPLY ETC.)

Research And Development System

(PRODUCT DEVELOPMENT,PERSONNEL FACILITIES,PATENT RIGHTS ETC.)

STRENGTHS THAT SUPPORT PRODUCTION CAPABILITIES

High Level Of Capacity Utilization

Favorable Plant Location

High Degree Of Vertical Integration

Reliable Source Of Supply

Effective Control Of Operational Costs

Existence Of Good Inventory Control System

Availability Of High Caliber Research And Development Personnel

Technical Collaboration With Reputed Firms Abroad

FACTORS RELATED TO PERSONNEL CAPABILITY

Personnel System(MANPOWER PLAANING,SELECTIONS.DEVELOPMENTS ETC.)

Industrial Relation(EMPLOYE SATISFACTION,SAFTY,SECURTY AND WELFARE,KEEPING MORAL HIGH,UNION MANAGEMENTRELATIONASHIP COLLECTIVEBARGENNING ETC.)

Organizational And Employees Charter sties

(CORPORATE AGE,QUALITY OF STAFF,ATTITUDE TOWARDS THE IMAGE OF ORGANISATION AS AN EMPLOYE)

STRENGTHS THAT SUPPORT PERSONNEL CAPABILITIES

Genuine Concern For Human Resources Management And Development

Efficient And Effective Personnel Systems

The Organization Perceived As A Fan And Model Employer

Expellant Training Opportunities And Facilities

Congenial Working Environment

Highly Satisfied And Motivated Work Place

High level of organizational loyalty

Low Level Of Absenteeism

Safe And Salutary Working Condition

Factor Related To General Management Capability

General Management System

(STRATEGIES RELATED TO MISSION PURPOSE AND OBJECTIVES,FORMULATION AND IMPLEMENTATION MACHINARY ETC.)

External Relationship

(CAPACITY OF WORK,TRACK RECORD,ORIENTATION,RISK PROPENSITY ETC.)

Organizational Climate

(ORGANAIZATIONAL CULTURE,USE OF POWER,POLITICAL PROCESSES ETC.)

External Relationship Influence, Government Regulatory Agencies & Financial Institutions

(PUBLIC RELATIONS,SENCE OF SOCIAL RESPONCIBILITY,PHILANTHROPY ETC.)

STRENGTHS THAT SUPPORT

MANAGEMENT CAPABILITIES

Effective System For Corporate Planning.

Control, Reward And Incentive System For Top Managers Geared To The Achievement Of Objectives.

Entrepreneurial Orientation And High Propensity For Risk Taking.

Good Rapport With The Government And Bureaucracy.

Favorable Corporate Image.

Commonly Being Perceived As A Good Organization To Work For

Development Oriented Organizational Culture.

Political Processes Used For Consensus Building In Organizational Interest

Effective Management Of Organizational Change