organizatinal behaviour

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Letter of Transmittal

December 13, 2010

Mrs. Samia sabnaz

Lecturer Course Instructor, Organizational behavior

Faculty of Business Administration, American International University-Bangladesh

Subject: Submission of the report for ntro!uction to beha"ioral science.

ear !adam,

In accordance to your advice to our grou" for "re"aring a motivation #$ob satisfaction re"ort on %i"a Fashion &ear Industry Ltd to serve our "ur"ose' In "re"aring this re"ort, (e have follo(ed

your guidelines to s"read u" our focus on all the ste"s of Organizational behavior' As "er your

direction, have added the motivation # $ob satisfaction Analysis of the com"any'

From this re"ort (e have achieved a lot of basic )no(ledge of Organizational behavior and (e

thin) our selves that it (ill hel" us a lot in our future career' &e sincerely ho"e this re"ort (ill

fulfill the re*uirements suggested by you under the course of Introduction to behavioral science'

&e truly a""reciated this re"ort' &e ho"e it (ill be acce"ted to you'

If you have any *uestion after reading this re"ort, let us )no('

+incerely yours,

Ahmed !d oufi*

./-01233-45

Uddin !d' !oien

./-01430-05

%ath +a$ib ev

./-01/..-45

6ahman +ababa

0.-0317/ -05



#$%&'(L)D*M)&T

#t first (e (ould li)e to than) our res"ective teacher Mrs. Samia sabnaz, then to the entire

mob8s (ho are really co-ordinate to create this re"ort' &e ac)no(ledge the e9ce"tional efforts of

our grou" members (ho go ahead in "artnershi" to meet many challenges' +ome ma$ordifficulties (e ta)e it as a creative challenge to embrace the fact to overcome smoothly' +o, it8s

amazing e9"erience to (or)ing on and the "re"aring this "a"er'

:erha"s it (ould not be easy to com"lete this "a"er (ithout the assistance and generous co-ordination from honorable teacher Mrs. Samia sabnaz, in that manner all gratitude goes to her'

!ost significantly our heartiest than)s and gratitude to the entire res"ondent (ho hel" us in

survey to com"lete this re"ort "erfectly'



)+)$T-) SMM)/

%i"a Fashion &ear Industry Ltd is a medium garments 'there8s cor"orate mission is ca"turing

the leading "osition in this sector and fulfills the customer demand'

;ere (e tried to "oint out and e9"lain about the motivation strategy and $ob satisfaction of %i"a

Fashion &ear Industry Ltd 'beside, the u"coming "roduct and then (e fi9ed our ob$ectives and

"ur"ose' Our ne9t "art deals (ith business "ortfolio of %i"a Fashion &ear Industry Ltd, theremotivation strategy, evaluate the $ob satisfaction and limitations' <ach com"any has some

limitation (here as %i"a Fashion &ear Industry Ltd is a garment as a result it has some lacings'

In this fact (e gave some recommendations and (e trust that if %i"a Fashion &ear Industry Ltd

follo(s that then they can overcome that lacings easily'



1. ntro!uction of the oranization:

he (onderful success of readymade garment e9"orts from Bangladesh over the last t(o

decades has sur"assed the most o"timistic e9"ectations' oday the a""arel e9"ort sector is a

multi-billion-dollar manufacturing and e9"ort industry in the country' he overall im"act ofthe readymade garment e9"orts is certainly one of the most significant social and economic

develo"ments in contem"orary Bangladesh' &ith over one and a half million (omen

(or)ers em"loyed in semi-s)illed and s)illed $obs "roducing clothing for e9"orts, the

develo"ment of the a""arel e9"ort industry has had far-reaching im"lications for the societyand economy of Bangladesh' %I:A =rou", based in Bangladesh, is a grou" of Industries

(ith continuous good(ill and s)ill in e9"ort oriented ready-made garment manufacturing

'%i"a Fashion (ear industry Ltd located Selina Toer, 3r! l, slamba, olan oa!,

Dha4hin4han ttara, Dha4a, 5anla!esh, 1230. (e pic4 this oranization because

%i"a Fashion (ear industry Ltd has e9cellent re"utation' %i"a has ado"ted modern

techni*ue of *uality control # %i"a e9"ort their "roduct in U+A, CA%AA, <U6O:<, #

LAI% A!<6ICA' hat is (hy (e choose this organization'

2. 'ranizational '"er"ie:

>ision? -

o ma9imize synergistic benefit, and become a mar)et leader through the "ursuit of high

"roductivity, advanced technological innovation and absolute customer satisfaction by leveragingon the strengths of ours core business' In other (ords best one sto" )nit a""arel su""ly house and

a mar)et leader'

!ission? -

0' o focus on customer needs and (ants continuously and manufacture high standard*uality )nit a""arels'

4' o establish ourselves as the leading "rovider of )nit a""arels by serving international

mar)et es"ecially for retailer'

1' o strive to meet challenging mar)et needs through a closer (or)ing relationshi" (ith

business "artners, innovative manufacturing "rocess and maintaining standard customerservice'



'ranization "alues:

0' Customer first'4' :ursuit of *uality'

1' Leverage through team (or), "eo"le is our valuable resources'

@' Innovation and diversity'

' <fficiency im"rovement and cost control'

3' Becoming a res"onsible cor"orate citizen'

'ranization oal:

Customer satisfaction is our main goal, com"etitive "rofessional service, and "rice, (orld class

*uality, on time delivery, honesty and reliability'

=arments "roduct range? -

-shirt, "olo shirt, tan)-to", rugby shirt, s(eat shirt, shorts, long "ant, cut and se(n t-shirt "oloshirt ladies any )inds of lycra to"s dress "a$amas , (ind brea)er , $ac)et , body (armer , flee

$ac)et and all shorts of )nitted fancy garments'

:roduction ca"acity? -

otal (or) force? 0..

ac)et? ... "er month

-shirt? 04,... "er day'

:olo shirt? 0.,... "er day



3. ntro!uction of the stu!6

!otivation # ob +atisfaction ?

!otivation is the "rocess that account for and individual8s intensity, direct and "ersistence effort

to(ard attaining a goal' he )ey elements of motivation are intensity, direction and "ersistence'

!otivation is the "rocess that account for and individual8s intensity, direct and "ersistence effort

to(ard attaining a goal' he )ey elements of motivation are intensity, direction and "ersistence'

ob satisfaction sho(s hoe "eo"le feel about their $obs and different as"ects of their $obs' It is the

e9tent to (hich "eo"le li)e satisfaction5 or disli)e dissatisfaction5 their $obs' Factors

influencing $ob satisfaction is su"ervision, co-(or)ers, "ay, age, marital status, education and(or)ing standard'

his to"ic (as chosen since (e )no( that %i"a fashion (ear in one of the re"uted firms in the

ready made garments industry as (ell as to our economy' As they e9"ort their good (orld(ide, it

has generated a lot of foreign currency for our country' As a firm so (ell re"udiated and

established, %i"a fashion (ear has a huge amount old "eo"le (or)ing for them (ho are (ell

motivated and have a very good level of $ob satisfaction other(ise this firm (ould not have

reached its goal'



he organizational values of the firm as (e have discussed earlier as (ell as the organization

goal are strongly maintained due to the motivational factors and $ob satisfaction that the

organization has a "rovided to its (or)ers' herefore, the motivation and ob satisfaction (ere

chosen since it has "layed an integral "oint in the organizations success'

7. Scope of the Stu!6

his study has focused u"on the motivation # $ob satisfaction regarding (ith the garments

organization and the "ros"ect of these industries' &e have ta)en one garments organization to gather data

on the "resent situation of the garments industries'

+am"ling "lan?

he sam"ling "rocedure has been conducted on the deliberate sam"ling method has used

(here the res"ondents and the intervie(ees are considered on our Convenience and "riority'

+am"ling unit?

In order to carry out the research (or), the study (as focused on ta)ing the intervie(s of the (or)ers

involved in the %i"a Fashion &ear Industry Ltd'

&umber of respon!ents: 20

#e rane: 17837

'ccupation: *arments or4er

*eoraphic location: Selina Toer, 3r! l, slamba, olan oa!, Dha4hin4han ttara,

Dha4a ,5anla!esh, 1230



9. Metho!olo6

Data collection source:

:rimary?

he "rimary information is collected from the different (or)ers of %i"a Fashion &ear Industry

Ltd (here they are (or)ing different "laces in the organization'

+econdary?

+econdary sources had also used to collect information' +econdary sources include?

05 he (eb site of %i"a Fashion &ear Industry Ltd

45 ifferent articles, inde9 of %i"a Fashion &ear Industry Ltd

. Limitations of the eport

+ince our study is based on both "rimary and secondary data, there is a "ossibility of getting fa)e

information' If the surveyed "ersonnel "rovide us (ith any fabricated information about their

o"inion of their organization, then the re"ort findings may be erroneous' Above all, this study is

(ea) in some "oints' he notable ones are as under?

he survey (as conducted in a very short time so (e (ere not able to collect more information'

his survey made on crisis situation of Bangladesh, so it (as difficult to collect more sam"les'Only the big and the re"uted =arments Com"any consider here as sam"le'

he *uestionnaire contains some *uestions that, if ans(ered "ro"erly, might damage the

com"any8s image' In this ty"e of *uestions, the res"ondents might "rovide socially acce"table

ans(ers' his ris) (as unavoidable'

Another limitation of this study is the "erson8s "rivate information (ere not disclosing some,

data and information for obvious reasons, (hich could be very much useful'



Lac) of e9"erience on this field'

Lac) of "ro"er authority to conduct the intervie( "rogram'

2' Analysis and iscussion?

heory related to the to"ic?

motivation?

Moti"ation is the activation or foundation of goal-oriented behavior' !otivation may be intrinsicor e9trinsic' he term is generally used for humans but, theoretically, it can also be used to

describe the causes for animal behavior as (ell' his article refers to human motivation'

According to various theories, motivation may be rooted in the basic need to minimize "hysical

"ain and ma9imize "leasure, or it may include s"ecific needs such as eating and resting, or a

desired ob$ect, hobby, goal, state of being, ideal, or it may be attributed to less-a""arent reasons

such as altruism, morality, or avoiding mortality'

Abraham !aslo(Ds theory is one of the most (idely discussed theories of motivation'

he theory can be summarized as follo(s?

• ;uman beings have (ants and desires (hich influence their behavior' Only unsatisfied needs

influence behavior, satisfied needs do not'

• +ince needs are many, they are arranged in order of im"ortance, from the basic to the com"le9'

• he "erson advances to the ne9t level of needs only after the lo(er level need is at least

minimally satisfied'

http://en.wikipedia.org/wiki/Motivation#Intrinsic_motivation%23Intrinsic_motivation

http://en.wikipedia.org/wiki/Motivation#Extrinsic_motivation%23Extrinsic_motivation

http://en.wikipedia.org/wiki/Hobby

http://en.wikipedia.org/wiki/Objective_(goal)

http://en.wikipedia.org/wiki/Ideal

http://en.wikipedia.org/wiki/Altruism

http://en.wikipedia.org/wiki/Morality

http://en.wikipedia.org/wiki/Death

http://en.wikipedia.org/wiki/Abraham_Maslow

http://en.wikipedia.org/wiki/Motivation#Intrinsic_motivation%23Intrinsic_motivation

http://en.wikipedia.org/wiki/Motivation#Extrinsic_motivation%23Extrinsic_motivation

http://en.wikipedia.org/wiki/Hobby

http://en.wikipedia.org/wiki/Objective_(goal)

http://en.wikipedia.org/wiki/Ideal

http://en.wikipedia.org/wiki/Altruism

http://en.wikipedia.org/wiki/Morality

http://en.wikipedia.org/wiki/Death

http://en.wikipedia.org/wiki/Abraham_Maslow



• he further the "rogress u" the hierarchy, the more individuality, humanness and "sychological

health a "erson (ill sho('

he needs, listed from basic lo(est-earliest5 to most com"le9es highest-latest5 are as follo(s?

• :hysiology

• +afety

• Belongingness

• +elf-esteem

• +elf actualization

;ob satisfaction sho(s ho( "eo"le feel about their $obs and different characteristic of their

$obs'$ob satisfaction effects com"any8s "erformace li)e absentism, "roductivity, and turnover'

<m"loyee e9"ress dissatisfaction by e9it,voice,neglect can loyality, organizational citizenshi"

behaviour'

Factors infuencing Job Satisaction:

E +u"ervision

E Co-(or)ers

E :ay

E Age

E !arital +tatus

E <ducation

E &or)ing +tandard

http://en.wikipedia.org/wiki/Physiology

http://en.wikipedia.org/wiki/Safety

http://en.wikipedia.org/wiki/Belongingness

http://en.wikipedia.org/wiki/Self-esteem

http://en.wikipedia.org/wiki/Self_actualization

http://en.wikipedia.org/wiki/Physiology

http://en.wikipedia.org/wiki/Safety

http://en.wikipedia.org/wiki/Belongingness

http://en.wikipedia.org/wiki/Self-esteem

http://en.wikipedia.org/wiki/Self_actualization



compare theor6 ith oranizational practice:

%i"a fashion (ear has 0.. thousand "eo"le (or)ing for them and it is a very difficult $ob to

su"ervise such a huge number of (or)ers and guide them "ro"erly' herefore it needs tocarefully choose its motivational structure that can reach all its em"loyees effectively and hel"

them achieve the com"any8s goals' (o such motivational theories are e9"ectancy theory and

goal setting theory

Nipa do not increases the number and job diversity in there

organization. For this reason workers were boring. hey did not

pay worker in due time. !anagers or supervisor thinks negative

reinorcement he"ps them to archive their goa" or objective.

#hatever by negative reinorcement worker "ost their inspiration

and they don$t show their perormance proper"y.

%i"a garments :vt'5 Ltd' also motivate their (or)ers by fulfilled their financial and non-financial

activities' hey motivate them to get highest return from them' hat8s (hy they try to motivate follo(ing

ste"s (hich is given belo(--

1. Salary:

nipa *arments Com"any has more than 0.. (or)ers in their office and factory' hey give

standards salary to every (or)er' hus this com"any motivates (or)ers and satisfies to get return

better (or) from them'



2. Bonus:

nipa arments give bonus money every year t(o <id Festival times so that they can do their <id

Festival very (ell' By giving their bonus money they motivate (or)ers to do $ob (ell and get better

benefit from them'

3. Overtime:

here is a right for (or)ers to (or) eight hours a day' But sometime it can8t be "ossible to the

com"any because of shortage "roduction or *uic) "roduction or some other cases' hat8s (hy

sometime they do their o(n $ob more than 2 hours' In that case the com"any gives them e9tra money

for doing more (or) (hich is )no(n by overtime'

4. Transport facilities:

ni"a garments com"any are motivating their (or)ers by giving trans"ort facilities for the official

members, so no( they can move from their home to office very easily'

5. Canteen:

In (or) time, all (or)ers get lunch brea) in the middle (hen they are (or)ing' hen they go for

lunch' But it is not easy to finish lunch (here canteen is not available' hat8s (hy they build u" a

canteen for them in the factory and office' hus they motivate their (or)ers'

6. Funs:

%i"a garments "re"ared funds for the (or)ers' +o, if they need money in any emergency they

(ithdra( some money'



!. "or# $nvironment:

his is very im"ortant for the (or)ers in their (or) "lace' If the (or) "lace is suitable for the (or)er

they feel comfortable to do (or)'

%i"a garments (or)ers $ob satisfaction decline for "ressure to increase "roductivity' For this

reason (or)er do additional (or) but they do not get any e9tra "ayment timely' Organization

doesn8t "rovide any training' +o fresh (or)ers ma)e many mista)e in their $ob' As a result

"roductivity decline' &or)ers get "oor (ages' =arments (or)ers it is much difficult to drive

their life (ith "oor (ages' Com"any8s su"ervision is not good so (or)ers are dissatisfied' For

this reason Turno"er is oin up for ba! super"ision'here is other some "roblems, such as

there are no different (ashroom for (omen 'For this reason (omen (or)ers are dissatisfied'

ob satisfaction (ould also influence (or)ers to achieve the organizations goal effectively and

efficiently' ob satisfaction (ould lead to all 0.. (or)ers of %i"a fashion (ear to ta)e the

organization to ne( heights of success' he organization (ould be able to achieve $ob

satisfaction through "ositive behavior to(ards their $ob, the $ob itself, "ay, "romotion, "ro"er

su"ervision, good relationshi" (ith her co-(or)ers and overall environment of the organization'

survey result analysis

1.To hat e<tent are the or4ers satisfie! ith their or4in hours=



2. To hat e<tent are the or4ers satisfie! ith their or4 place=



1' To hat e<tent is the or4ers satisfie! the lihtin an! other arranements

in the office=



7. #re the or4ers satisfie! ith the relationship ith super"isor=



3' To hat e<tent !o the or4ers thin4 that their super"isor is not partial=

. #re the or4ers satisfie! ith the support from their co8or4ers=

>. #re the or4ers satisfie! ith the Lunch room pro"i!e! b6 the compan6=



?. To hat e<tent are the or4ers satisfie! ith their pa6ment=



0o' To hat e<tent are the or4ers satisfie! ith the alloances pro"i!e! b6the oranization=



00' To hat e<tent are the or4ers satisfie! ith their bonus=



04' '"erall job satisfaction of or4ers



01'Is the motivation "rocess suitable for (or)ers



0@' Is the (or)"lace suitable for (or)ers



0'does the re(ard "rogram motivate (or)ers



/'!a$or Findings

:roblems found?

05 +alary "roblem

45 rans"ortation :roblem

15 Living "roblem

@5 Family 6es"onsibility

5 &or)"lace environment "roblem

35 Life security "roblem

75 Inade*uate amount of e9it system

25 %arro( stairs

/5 >entilation "roblem

0.5 =ender iscrimination



0.' +uggestions?

05 =overnment has set a minimum (age of ta)e 1,... (hich is not sufficient in terms of todayDs

high "rices' herefore, it should try to increase their minimum (age and im"ose strict la(s so

that factory o(ners li)e %i"a fashion (ear "ay their (or)ers on time'

45 +ince, most (or)ers in %i"a fashion (ear are female, factory (or)ers should arrange "ro"er

means of trans"ortation for them for the sa)e of their safety # security, and this (ould decrease

the level of absenteeism and turnover

15 It is often seen that "eo"le (or)ing in %i"a fashion (ear live in "oor houses and "oor areas if

the organization can arrange "ro"er living conditions for their (or)ers then significant increase

in "roductivity can be seen



@5 +ince most of the (or)ers in %i"a Fashion (ear are (oman, the female (or)ers have a

res"onsibility to(ards their family, es"ecially for their children' If %i"a fashion (ear arranges a

day care center for their children then "roductivity lo(ering turnover and absenteeism'

5 %i"a fashion has a very cro(ded environment (hich ma)es it difficult for (or)ers to (or)

(ith ease' herefore, a more s"acious environment (ould hel" their (or)ers to (or)

comfortably'

35 %i"a fashion (ear doesnDt have ade*uate amount of safety e*ui"ment in case a fire should

occur'<nsuring "ro"er safety measures for their (or)ers (ould give (or)ers a sense of security

that (ould increase their "roductivity and $ob satisfaction

75 he <9it system of %i"a fashion (ear is (ea) com"ared to the number of "eo"le (or)ing

their'It should increase itDs e9it (ays in terms of the number of the "eo"le (or)ing there to

ensure their safety'

25 he +tairs of %i"a fashion (ear are *uite narro(,it should e9"and the size of their stairs to

tac)le a fire emergency effectively and effeciently'



/5 he ventilation system inside %i"a fashion (ear is very (ea),it should "rovide more (indo(s

so that (or)ers can have a s"acious environment to (or) in,this (ould motivate them to (or)

efficiently and increase their "roductivity as (ell as $ob satisfaction'

0.5 Li)e many other garments firm,%i"a fashion (ear also has a re"utation of gender

discrimination'It should be alert and cautious about its female (or)ers in terms of se9ual

harassment and e*ually re(ard them for their (or)' In this (ay they (ill be able to motivate

their (or)ers and increase $ob satisfaction'



00'Conclusion?

If %i"a fashion (ear can overcome itDs current "roblems by ta)ing our solutions into account

(hich (e have discussed earlier then their motivation "rocess (ill flourish as (ell as increasing

the $ob satisfaction of their (or)ers (hich (ill therefore increase the "roductivity of their

(or)ers and ta)e the organization to ne( heights of success and achievement'

04' Bibliography

a.%&''(NS ) J*+,-./0/.&rganizationa" behavior. 1ondon. 2earson education

b' ohn &' %e(sston and Geith avis, Organizational Behavior? ;uman Behavior at &or) 00 th

edition, !c=re(-;ill Com"anies, Inc', %e( Hor)'

c' www.wikipedia.com

d.(nterview: workers o Nipa garments.

e.he dai"y star

http://www.wikipedia.com/

http://www.wikipedia.com/



01' Appendix

American International University Bangladesh

uestionnaire

!otivation # $ob satisfaction of %e"a fashion (ear ltd'

%ame? Age?

0' o (hat e9tent are the (or)ers satisfied (ith their (or)ing hours

a5ha""y b5unha""y c5satisfied d5unsatisfied e5normal

4' o (hat e9tent are the (or)ers satisfied (ith their (or) "lace

a5very ha""y b5 satisfied c5neutral d5not satisfied e5unha""y



1' o (hat e9tent is the (or)ers satisfied the lighting and other arrangements in the (or)"lace


@' o the (or)ers feel they have too much (or) to do

a5 al(ays b5 often c5 sometime d5 rarely c5 never

' Are the (or)ers satisfied (ith the relationshi" (ith su"ervisor


3' o (hat e9tent do the (or)ers thin) that their su"ervisor is not "artial

a5 al(ays b5 often c5 sometime d5 rarely c5 never

7' Are the (or)ers satisfied (ith the su""ort from their co-(or)ers


2' Are the (or)ers satisfied (ith the Lunch room "rovided by the com"any


/' o (hat e9tent are the (or)ers satisfied (ith their "ayment


0.' o (hat e9tent are the (or)ers satisfied (ith the allo(ances "rovided by the organization


00' o (hat e9tent are the (or)ers satisfied (ith their bonus




04' Overall $ob satisfaction of (or)ers


13.is the moti"ation process suitable for or4ers=

a@6es b@no c@no comments

1A. is the or4place suitable for or4ers=

a@6es b@no c@normal

17.!oes the rear! proram moti"ate or4ers=

a@6es b@no c@no comments



able of content

to"ics :age no

Letter of transmital1. Acknowledgement

<9ecutive summary

1. Introduction of the organization

2. Organizational Overview

. Introduction to the !tudy

". #cope of the !tudy

$. %ethodology

&. 'imitation

(. Analy!i! and )i!cu!!ion

*. %a+or finding!

,.!ugge!tion

1-.onclu!ion



11.Bibliography

,. 12. Appendix

organizatinal behaviour

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