ORGANIZATION AND MANAGEMENT

ARCELY G. FLORES MBA

DIRECTING Basic Concept of Communication

DIRECTING – a process in which the managers instruct, guide and oversee the performance of the workers to achieve a certain and predetermined goal. Directing is said to be the heart of management process. Planning, Organizing and Staffing have got no importance if direction function does not take place.

COMMUNICATION2 LEVEL OF COMMUNICATION

VERBAL – spoken wordsNON-VERBAL – written words, physical

expression or significant gestures.

PURPOSE OF DIRECTINGis to channel the behavior of all personnel to accomplish the organization’s mission and objectives while simultaneously helping them accomplish their own career objectives.

PHILOSOPHY OF DIRECTINGdirection is said to be all those activities which are designed to encourage the subordinates to work effectively and efficiently. Directing consists of process or technique by which instruction can be issued and operations can be carried out as originally planned, therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals.

BASIC CONCEPTS OF DIRECTINGDirection consists of the process and techniques

utilizing in issuing instruction and making certain that operations are carried out as originally planned.

Direction is a complex function that includes all those activities which are designed to encourage subordinates to work effectively and efficiently.

Direction is telling people of what to do and seeing that they do it to the best of their ability.

Directing deals with the steps a manager takes to get subordinates and others to carry out plans.

Direction provides link between different functions in an organization.

DIRECTING FUNCTIONOF MANAGEMENTDirecting is influencing people’s behavior

through motivation, communication, group dynamics, leadership and discipline.

Managers accomplish their objectives through people.

Manager’s second responsibility: helping people in the organization accomplish their goals.

Directing function in managing for success includes motivation, communication, performance appraisal and discipline.

DIRECTION HAS THE FOLLOWING CHARACTERISTICS:1. PERVASIVE FUNCTION – directing is required at all levels

of organization.2. CONTINUOUS ACTIVITY – direction is a continuous

activity as it continuous throughout the life of organization.3. HUMAN FACTOR – directing function is related to

subordinates and therefore it is related to human factor.4. CREATIVE ACTIVITY – direction function helps in

converting plans into performance.5. EXECUTIVE FUNCTION – direction function is carried out

by all managers and executives at all levels throughout the working of an enterprise, a subordinate receives instructions from his superior only.

6. DELEGATE FUNCTION – assign authority and responsibility to another person.

DIRECTING STYLECOMMUNICATIONS GOAL-SETTINGDECISION-MAKINGPROVIDING FEEDBACKREWARDS AND RECOGNITION

POINTS TO REMEMBER WHEN USING THE DIRECTING STYLE

Organize your thoughts before you begin to speak.Start with the big picture and then discuss the details.Make sure your directions are clear and specific.If possible show employees the desired output.Assign due dates.Provide written instructions if the directions are complex or lengthy.Get feedback. Ask subordinates to explain his or her own understanding on the task to be performed.

THANK YOU!