organization study at

8/3/2019 Organization Study At

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OBJECTIVE OF THE STUDY

y Study the industry and organization.

y Study on the present and future prospects of theindustry and organization.

yA detailed study of the organization structure, basis offorming departments, their functioning, span of

management and authority and delegation ofauthority.

yA brief study of the various departments of theorganization.


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INDUSTRY PROFILEy FMCG INDUSTRYy

y FMCG industry, alternatively called as CPG (Consumer packaged goods)industry primarily deals with the production, distribution and marketing of

consumer packaged goods. The FastMoving ConsumerGoods (FMCG) arethose consumables which are normally consumed by the consumers at a regularinterval. Some of the prime activities ofFMCG industry are selling, marketing,financing, purchasing, etc. The industry also engaged in operations, supplychain, production and general management.

y FMCG industry economyy FMCG industryprovides a wide range of consumables and accordingly the

amount of money circulated against FMCG products is also very high. Thecompetition among FMCG manufacturers is also growing and as a result ofthis, investment in FMCG industry is also increasing, specifically in India,where FMCG industry is regarded as the fourth largest sector with total marketsize of US$13.1 billion. FMCG Sector in India is estimated to grow 60% by 2010.FMCG industry is regarded as the largest sector in New Zealand which accountsfor 5% ofGross Domestic Product (GDP).


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Common FMCG productsSome common FMCG product categories include food and dairy products,

glassware, paper products, pharmaceuticals, consumer electronics, packaged foodproducts, plastic goods, printing and stationery, household products,photography, drinks etc. and some of the examples ofFMCG products are coffee,tea, dry cells, greeting cards, gifts, detergents, tobacco and cigarettes, watches,soaps etc.

Market potentiality of FMCG industrySome of the merits ofFMCG industry, which made this industry as a potential oneare low operational cost, strong distribution networks, presence of renownedFMCG

companies. Population growth is another factor which is responsible behind the

success of this industry.Leading FMCG companiesSome of the well known FMCG companies are Sara Lee, Nestl, Reckitt Benckiser,Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, PepsiandMars etc.


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COMPANY PROFILEName of the company: Autoweigh services Pvt.Ltd.

Nature of the company :manufacturer and supplier

Location : Peenia industrialestate,Bangalore,karnataka.

Year of establishment : 1990

Number of employees : 570

Major markets : Indiansubcontinent


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PRODUCT PROFILEPRODUCT RANGE

y Batch controller

y

Belt weighery Element compression Testing machine

y Heavy duty platform scale

y Platform scale

yWeighing Interface/Digital Load indicatory Hopper / tank/silo weighing system

y Load cells of all types and capacities

y Electronic weigh bridges


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Batch controller


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Belt weigher


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Element compression Testing machine


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Heavy duty platform scale


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Platform scale


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Weighing Interface/Digital Load indicator


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Hopper / tank/silo weighing system


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Load cells of all types and capacities


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INDUSTRIES CATERED TO

y Cement

y Steel

y Chemicaly Fertilizers

y Sugar

y Pharmaceutical

y Engineering

y Mining


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CLIENTS

y BSNL

y L & T

y Mysore paper mills

y H.M.T

y Kolghat Thermal power station

y North Chennai Thermal power stations

y Damodhar valley corporation

y SanjayGandhi Thermal power corporation

y Amarkarta Thermal power station


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ORGANIZATION STRUCTURE

BOARD OFDIRECTORS

GENERALMANAGER

ADMINISTRATIVEMANAGER

TEAMMEMBERS

HUMAN RESOURSEMANAGER

TEAMMEMBERS

PURCHASEMANAGER

TEAMMEMBERS

PRODUCTIONMANAGER

PRODUCTIONSUPERVISOR

TEAMMEMBERS

MARKETINGANDSALESMANAGER

SALESREPRESENTATIVES

TEAMMEMBERS

FINANCEMANAGER

TEAMMEMBERS


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DEPARTMENTATION

yAdministrative department

y Human resource departmenty Purchase department

y Production department

y Marketing and sales departments

y Finance department


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SWOT ANALYSIS

STRENGTHS:Quality of productInnovative product range.

Regular updating of technologies.Company is having a strong pedigree anda strong customer base since 1990.Good technology and infrastructureQualified and competent staffCustomized manufacturing technologyC

ontinuous improvement in employeesperformance

WEAKNESSESS:

Limitations being a small scale

industry. Competition from multinational playersdue to globalization. Inadequate support from government. Highly fluctuating raw material prices.Low operating profit in India.

Only one production plant in Indiawhich is not adequate to meet thedomestic demand


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FINDINGSy The company is following a functional structure.

y The departments are well differentiated and

functioning well.y Quality products

y The company is managing its human resources veryeffectively

y Came to know about the industrial scenario


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SUGGESTIONSy Give awareness about all the products of the company

in IndianMarket.

y

Try to increase the production in order to meet thedemand.

yAdvertisement and promotional activities shall begiven to create awareness about the products.


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