orientation june 2013

7/27/2019 Orientation June 2013

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OrientationJune, 2013

MarketingMatters MakingConnections


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Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.

Objectives

Share the latest on positioning and our DNAProvide an overview of Marketing Structure and teammembers they why behind it


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Differentiators Our Moat

How wide is our moat?
http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=SnzFJCybneY_JM&tbnid=WkZ370vvDRNqVM:&ved=0CAgQjRwwAA&url=http://funjooke.com/castles-with-moats.html&ei=TFGcUeLEKpSG9QTFnIHYCA&psig=AFQjCNG9cNB_ritT1LZRv1T26CU9Nn-nhA&ust=1369285324741086


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The Archives

2004 2005 20062006

20062007

2007

2009


5/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.

Reduce variance to create a greater predictability inoutcomes

Practices that are proven to result in the bestpossible outcomes



Studer Group DNA

ENGAGEMENT

SAFETY QUALITY

FINANCIAL PERFORMANCE & PATIENT EXPERIENCE



What Do We Do?

Studer Groups expertise is hardwiring

excellence. Our approach creates a cultureof accountability to give organizations wecoach the consistency and reliability they

need to be more effective and efficient ,leading to higher quality at lower cost.



Key Words

Culture of AccountabilityHardwiring Excellence

Consistency and ReliabilityEfficiency and EffectivenessEngagement and SafetyHigher Quality, Lower Cost



Marketing Structure

Strategic Marketing &Positioning

KnowledgeManagement

MarketingCommunications/

Thought Leadership

Service LineMarketing Speaking Institutes

Fire Starter Publishing

Project Management


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Positioning Statement

ATTRACTING rather than PROMOTINGPOSITIONING rather than ADVERTISINGCREATING an urge to have rather than a NEED TO

SELL



Utilizes fully hosted applications (LEM and PCM)

Website draws > 200,000 annual visits with over 100,000 registered users

Publish books, DVDs and videos: >772,000 in circulation; 182,000 2010

Hosts an average of 17 educational events annually,attended by > 25,000 people since 2006

Coaching to 800partners in the U.S.,

Canada, Australiaand New Zealand

Delivers > 400 annual speakingengagements, reaching 100,000

participants each year

Breadth of Reach

Our Funnel

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From: Scott, JuanitaSent: Tuesday, May 21, 2013 7:04 PM

To: [email protected] Subject: "Studer" Hospital

Do you or Quint know Lars D. Houmann atFlorida Hospital in Orlando or anyone in a senior

position? We are caught up in amangled system of inefficiencies. We

need help. I can tell this is not aStuder hospital!

My nephew is caught up in web of confusion,mismanagement and total frustration. He is inthat hospital in Orlando. We have no family

there. My niece is there from Maryland and hasgone through all of the protocols. Such a sad

situation! My niece is breaking down and I fearshe too may end up in the hospital due to

anxiety.

Juanita

Our Time is Now.

Thank You
mailto:[email protected]:[email protected]

orientation june 2013

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