os accelerate nyc - media & entertainment 06/11/15

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Arnold Leung – CEO June 11, 2015

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1. Arnold Leung CEO June 11, 2015 2. VArnold Leung 1 2 3 DIGITAL ECOSYSTEMS PORTABILITY + MOBILITY CONSUMER ENGAGEMENT ACROSS ALL TOUCHPOINTS + PERSONALIZATION TRENDS & INSIGHTS 3. VArnold Leung DIGITAL ECOSYSTEMS Every object, consumer and activity is being brought into the digital realm Open Technology = Business Agility - a quality companies increasingly value above all others in todays fast paced marketplace Enterprises can now connect and scale up in extraordinary ways 4. VArnold Leung Media consumption and communications are mobile 80% of handsets are smart phones. Americans spend a daily average of 4.7 hrs on their phones: 80% sleep next to their phones Innovative and cutting edge apps optimize brands on customers mobile screens engage more people and capture new customers Enterprises can now connect and scale up in extraordinary ways PORTABILITY & MOBILITY 5. VArnold Leung Not about managing customer relationships anymore- about creating + optimizing engagement across a vast range of digital touchpoints Rethink everything- start using valuable data to strengthen connections accross engagement opportunities ENGAGEMENT & PERSONALIZATION 6. www.appnovation.com 7. www.appnovation.com 8. www.appnovation.com 9. www.appnovation.com 10. www.appnovation.com 11. www.appnovation.com 12. www.appnovation.com 13. www.appnovation.com 14. www.appnovation.com 15. www.appnovation.com 16. www.appnovation.com 17. ACTIVATING OPEN TECHNOLOGIES IN THE ENTERPRISE BRANDON MCCOY | JUNE 11, 2015 18. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 CONSIDER YOUR OPTIONS THERE WILL BE BATTLES Build vs. Buy Open vs. Proprietary Cost vs. Value 19. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 FIND THE RIGHT TIME MAYBE NOW, MAYBE LATER 20. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 UNDERSTAND THE IMPACT CONTINUOUS VALUE, NEW RISKS 21. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 PARTICIPATE WITH INTENT INFLUENCE ON ALL FRONTS 22. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 STAY ACTIVE SHARED ONUS Remain Informed Engage the Community Own Your Data 23. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 KEEP NOTES MEMORIES FORGETTABLE & PERSISTENT Transparency is Not Predictability Standardization Aids Understanding Community Dynamics Define Change Efficiencies Arrive in Packages Small and Large 24. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 EXPRESS THANKS MAKING IT HAPPEN 25. Most Streamed Artist of 2014 26. Q2 2015 27. We are a music company 28. Consumer Sales and Marketing Team 29. Other clients requests slow down roadmap 30. Cant keep up with new trends 31. Vendors with Drupal Expertise 32. Access to developer resources 33. Starter Site - best practices and flexibility 34. Whats next? 35. Jeremy Kutner Sr. Director, Web & Mobile Strategy @jskutner