otc market in poland 2013- development forecasts for 2013-2016
TRANSCRIPT
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OTC market in Poland 2013: Development forecasts for 2013-2016
Category : OTC Drugs
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Introduction to Report
Launch Date: November 12, 2013
Number of Pages: 184
Geography Coverage: Poland
Available Format: PDF
Price For Single User License: USD 2,660
Price For Site License: USD 5,320
Price For Global User License: USD 6,650
Delivery Time: Within 24 Hours (During Working Days)
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Report Covers
The report furnishes data and engages in analysis of these central topicsX
Buyer attitudes and usage habits with regard to OTC preparations
OTC products by category, including sales forecasts
Trends and noteworthy events that can change market conditions
Manufacturing companies at the forefront of the industry
Advertising of OTC products in Poland
Observed OTC switch strategies
Effects of legal developments and regulations on OTC product development, manufacture, marketing and sales.
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Report Findings
In 2011-2012 the number of OTC drugs admitted on the Polish market reached record levels.
In 2013 the number of flu cases in Poland may reach 3m.
The Ministry of Health is planning to limit the sales of some OTC medicines.
In 2013 the Polish OTC market is going to bounce back.
Dietary supplements will drive the Polish OTC market in 2013-2016.
Most of the top 10 OTC manufacturers in 2012 observed sales drops in 2012.
In the first half of 2013 the spending of the pharmaceutical industry on advertising increased by 9% year on year.
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Why to Buy This Report?
Reporting on volatile situations, providing precise evaluations of current conditions and calculating reliable forecasts
Including the dietary supplements segment in the report for a comprehensive market picture
Analysing the implications of Poland’s Reimbursement Act (2012) for OTC market growth.
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Key Question Answered
Which common types of advertising are utilised by companies engaged in OTC manufacturing and sales? What are their typical expenditures?
Which companies are currently leading the market for OTC products in Poland?
Why do consumers choose OTC products? How much do they spend and which products do they use on a regular basis?
How much was the OTC market worth in 2012? What will be its value in 2015?
What portion of the pharmaceutical market in Poland is occupied by the OTC products segment?
What are the key categories of OTC products as marketed in Poland?
What resulting effects will the Reimbursement Act have upon Poland’s OTC products market?
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Report Coverage
1. Methodology
2. Executive summary
3. Overview of the OTC market in Poland 2008-2016
4. Largest manufacturers on the OTC market
5. Advertising of OTC products
6. Consumer behaviour
7. Legal environment
8. List of graphs
9. List of tables
For more details regarding Report coverage see the last slide
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