ott usa 20 agenda · while ott platforms have become better, so have piracy distributors. gone are...

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AGENDA

LEADING THE SPORTS BROADCAST DISRUPTION

19 – 20 February, 2020Turner Studios, Atlanta, USA


DAY ONE08:00 Registration and networking coffee

09:30 Steering Turner Sports Studio D

Leading one of the world’s largest sports broadcasters carries considerable weight with every decision.• How does Turner Sports strategy live within the wider Warner Media plan?• What are the factors taken into consideration around rights acquisitions?• Where does Turner see themselves driving innovation?

SPEAKER:

- Lenny Daniels, President, Turner SportsMODERATOR:

- Mike Green, VP, Product Marketing & Technology Partnerships, Brightcove

10:10 Approaching Gen Z with TikTok Studio D

The newest platform has grasped Gen Z’s attention and demonstrated how to relate with this mistargeted audience. • What short content resonates with users?• How Overtime and TikTok created short engaging content that stood out from the crowd?• How to integrate your content on TikTok? • Plans for 2020 and beyond

SPEAKERS:

- Dan Porter, Chief Executive, Overtime - Bryan Thoensen, Head of Content Partnerships, TikTok

MODERATOR:

- JR Jackson, Founder, JRSportBrief Productions

10:50 Morning Break

11:20 Right Place, Right Time Studio J

Consumption habits and consumer demands have drastically changed. Where and how is arguably more important than what is being viewed.• How have consumer habits forced rights holders to re-evaluate their

delivery strategies?• What additional value do non-traditional broadcasters provide?

SPEAKERS:

- Blake Stuchin, VP Digital Media Business Development, NFL - Laura Froelich, Head of US Content Partnerships, Twitter - Darren Lepke, Head of Video Product Management, Verizon Media

MODERATOR:

- Jabari Young, Sports Business Reporter, CNBC

Long Distance Delivery Studio F

Sports is rapidly becoming more international and interests are expanding to foreign leagues. Delivering top tier European content presents complexities and challenges. • What operational, technical, and business challenges do European

sports present to US OTT broadcasters?• What innovations are helping B/R Live deliver content and what are

their key learnings?

SPEAKERS:

- Troy Causey, Vice President Technology, Turner Sports - Greg Burns, Head of Business Development, Solutions, Arqiva

MODERATOR:

- Brian Ring, Principal Analyst, Ring Digital Ilc


12:05 DAZN Brazil Studio J

DAZN, the major OTT disruptors have continued their global expansion into LATAM by launching in Brazil.• How has DAZN’s strategy in Brazil and LATAM differed from the

expansion strategy into other territories?• What challenges are unique to LATAM compared to other markets

DAZN has launched in?

SPEAKER:

- Bruno Rocha, Executive Vice President, Brazil, DAZN

Rising Tide Studio F

This is a story about the importance of the next wave of digital publishers that are harnessing the age old power of fandom to deliver an experience to the next generation as important as the sports media experience we all had as children.• In the midst of a media consumption shift, with the pace of change

and a number of moments being captured on mobile devices, how do you harness it all?

• How do you leverage the globalization of sport to introduce content, leagues, and rights partners to an audience that is clamoring for everything from NBA to obscure non-traditional sports coverage?

SPEAKER:

- Brian Verne, Chief Executive, WAVE

12:45 Lunch

14:10 Developing Fan First Experiences Studio J

While it has been great for consumers, it is a challenge to meet expectations and manage investment.• For the Players Championship what will be the biggest challenge

for broadcasting everyshot? How can this additional content be monetized?

• What is the importance of having a platform that can react quickly and perform at scale delivering vast amounts of content?

• How important is it providing an experience that empowers the audience?

• What long term strategies should be considered when building a platform?

SPEAKERS:

- Scott Gutterman, Senior Vice President, Digital Operations, PGA Tour - Patrick Stuart, Senior Director, Sports, Applicaster

MODERATOR:

- Jason Thibeault, Executive Director, Streaming Video Alliance

Why You Need To Be Prioritizing Piracy? Studio F

While piracy may not have the glitz and glamour of other topics within OTT, it should be one of the biggest concerns everyone in the industry has.• What impact has piracy already had on the value of sports rights?• What impact will it have if left unchecked?• Why is piracy an issue for all? Why must Tier 2 and Tier 3 sports be

equally concerned?

SPEAKERS:

- Antonio Briceño, Deputy Managing Director, beIN Media Group - Brad Parobek, Senior Vice President Sales Americas, Friend MTS

MODERATOR:

- Nick Meacham, Managing Director, SportsPro Media

14:50 Esports and User Experience Studio J

Esports is comprised of a unique and highly engaged community. It is this community that separates esports from more traditional sports in how consumers experience content.• What makes the esports user experience unique from traditional

sports?• How can these concepts be applied wider in sports OTT?

SPEAKERS:

- Ron Rheingold, Director, Strategic Partnerships, esports, Twitch - Jennifer Dill, Vice President, esports, Turner Sports - Simon Leadlay, Head of Product Market Development, You.i TV - Samir Mayur, Vice President, Business Operations & Strategy, Atlanta

HawksMODERATOR:

- Eoin Connolly, Editor at Large, SportsPro Media

Before you OTT Studio F

OTT is the trend that everyone is jumping on, but that doesn’t mean you should rush into launching your own platform.• How do you build awareness and create demand to launch an OTT

platform?• What strategies should be employed to drive traffic to your platform?

SPEAKERS:

- John Van Wagner, Chief Commercial Officer, Wildmoka - Clark Pierce, Founder, Emerging Media Technologies

MODERATOR:

- Peter Scott, Vice President, Emerging Media & Innovation, WarnerMedia


15:30 Afternoon Break

16:00 The Future of College Rights Studio D

With an epic College Football Playoffs just behind us and another action packed March Madness Tournament to look forward to there can be no doubting the immense draw of college sports in the USA.• How have college rights been impacted by the growth of OTT?• What could the College Football Playoffs look like with expansion? How would this impact rights?• How will impending legal cases impact the future of the college rights landscape?

SPEAKERS:

- Mark Shuken, President, Pac-12 Networks - Dan Cohen, Senior Vice President, Media Rights & Consulting, Octagon - Chris Cabott, President, Steinberg Sports & Entertainment

MODERATOR:

- Chris Lencheski, Chief Executive, Winning Streak Sports

16:45 Monetizing OTT Studio D

In a marketplace with an abundance of options there is not a one size fits all in regard to monetizing OTT.• What factors should be considered when choosing monetisation models?• With subscriptions models, how do you not only add subscribers, but avoid churn?

SPEAKERS:

- Hannah Brown, Chief Strategy Officer, FuboTV - Jeff Gerttula , Executive Vice President & General Manager, CBS Sports Digital - Jeff Volk, Head of Business & Revenue, Americas, deltatre

MODERATOR:

- Joe Puglisi, Head of Creative Strategy, Rebel Ventures

17:30 Networking Drinks


DAY TWO08:00 Registration and networking coffee

09:30 Building Bleacher Report Studio D

Bleacher Report has grown from a digital platform with open publishing to now offering live premium sports and original content.• What was the strategy in developing Bleacher Report into a streaming platform?• What factors play a role in determining what rights are acquired for BR Live considering its place within Turner?• How is Bleacher Report monetizing?

SPEAKERS:

- Hania Poole, Senior Vice President, Digital, Turner Sports - Ed Romaine, Chief Marketing Officer, Bleacher Report

MODERATOR:

- Jeff Nathenson, Managing Director, International, Whistle Sports

10:10 The Rematch Studio D

2019’s most talked about boxing match wasn’t a heavyweight showdown or even two professional boxers, instead it was the rematch of YouTube stars.• What was DAZN’s strategy behind acquiring the rematch?• How did DAZN elevate the offering from the first bout?• What were the concerns around piracy?• Are these types of events repeatable?

SPEAKERS:

- Joe Markowski, Executive Vice President, North America, DAZNMODERATOR:

- Hannah Brown, Chief Strategy Officer, FuboTV

10:50 Morning Break

11:20 Targeting LATAM Studio D

The US market is mature and therefore expansion is a major focus. Given the geographical vicinity, LATAM has been a natural area of growth.• What do Americans need to understand about LATAM audiences?• What are the specific challenges in establishing an OTT service in LATAM?• Where and how have rights holders and broadcasters found success in LATAM?

SPEAKERS:

- Arnon de Mello, Senior Vice President & Managing Director, NBA - Ray Warren, President, Sport, Telemundo Deportes - Seth Bacon, Senior Vice President, Media, MLS

MODERATOR:

- Jabari Young, Sports Business Reporter, CNBC


12:00 Will Gambling Change How We Watch Sports? Studio D

While always present, the recent legalisation of gambling creates legitimacy to the industry.• How are gambling and OTT linked?• What can OTT learn and adopt from the gambling industry?• How should rights holders and broadcasters approach gamification?

SPEAKERS:

- Zachary Leonsis, Senior Vice President, Strategic Initiatives, Monumental Sports & Entertainment - Phillip de Winter, Head of Business Development, FanHub - Seth Young, Chief Innovation Officer, PointsBet

MODERATOR:

- Eoin Connolly, Editor-at-Large, SportsPro Media

12:40 Lunch

14:00 Managing Workflows Studio F

The spectacle of sports is mesmerizing, but what happens behind the scenes is unknown to many. The stages of producing, broadcasting, and managing content presents a monumental task.• What are the technical challenges in being able to ensure timely

deliveries of both live and on-demand content?• How does cloud based technology allow for the implementation of

metadata, AI, and labeling in managing media workflow? • How are these solutions being used to enhance the user experience

SPEAKERS:

- Reed Kaufman, Vice President, Media Workflows, FOX Sports - Brad Boim, Senior Director, Post Production & Asset Management, NFL

MediaMODERATOR:

- Jason Thibeault, Executive Director, Streaming Video Alliance

Combating Piracy Studio C

While OTT platforms have become better, so have piracy distributors. Gone are the days of poor quality in illegal streaming. In order to fight piracy, all parties involved must be proactive.• How difficult is the landscape, particularly with social platforms being

a major source of pirated content, in locating and shutting down pirated streams?

• What is the damage from pirated content?• What technology solutions are available to fight piracy proactively?• What is the importance of a collaborative approach?

SPEAKERS:

- Riché McKnight, General Counsel, UFC - Avigail Gutman, Vice President, Intelligence & Security, Synamedia

MODERATOR:

- Nick Meacham, Managing Director, SportsPro Media

14:45 How All Sports Can Benefit From OTT Studio F

Broadcast has been dominated by the major rights holders. OTT has opened an avenue for others to deliver to their fans.• What strategies should be considered when developing an OTT

offering for smaller sports properties?• Have niche audiences been able to provide a large enough

demographic to maintain a sustainable product?• Has OTT helped to grow your properties?

SPEAKERS:

- Gregory Moore, Commissioner, SIAC - Nick Sakiewicz, Commissioner, NLL - Jean Macher, Business Development Director, SaaS Solutions,

Harmonic Inc - David Weiss, Senior Vice President, Global Rights, FloSports

MODERATOR:

- Michael Dierks, Commercial Account Manaer, Deltatre

Driving Through The Cloud Studio C

Fast speeds on the track require technology equally prepared to deliver on pace.• What strategies are rights holders and braodcasters looking at

when considering what innovations to incorporate into the viewing experience?

• What is the importance of providing multiview and multidevice delivery offering a personalized experience to customers?

• How is cloud based technology enabling innovation in OTT?

SPEAKERS:

- Marcel Hasenrader, Chief Executive, NativeWaves - Scott Woods, Senior Specialized Solutions Architect, Amazon Web

Services - Brian Herbst, Senior Vice President, Broadcast & Innovation, NASCAR

MODERATOR :

- Brian Ring, Revenue Growth & Product Marketing Services, Ring Digital IlC

15:25 Afternoon Break


15:50 ESPN+ Studio D

The launch of ESPN+ represented a definitive step by the one of the pillars of sports broadcasting into the world of OTT• What has been the strategy regarding content acquisitions and programming?• What roles have brand marketing and performance marketing played for the platform?• What are the lessons that have been learned since launch and how are they impacting the future strategy of ESPN+

SPEAKER:

- Russell Wolff, Executive Vice President & General Manager, ESPN+MODERATOR:

- Chris Lencheski, Chief Executive, Winning Streak Sports

ott usa 20 agenda · while ott platforms have become better, so have piracy distributors. gone are...

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