Public Relations Presentation and Communication Skills (2011/10)

Lecture 8Presentation Planning and Delivery

Developed and Presented by

Roy Ying, Msc., B.Comm.

Note: Pictures used in this power point file is for academic Purpose only

DA010 - Professional Diploma in Public Relations - COMM6005EP

Table of Content

• Presentation planning – questions you want to ask yourself

• Content planning

• Developing stories and jokes

• Tips and tools in practicing for presentation

• The presentation triangle

• How to respond to an urgent presentation request?

• Handing out topics for assignment 2

Questions you want to ask:

• What’s your point?

• What’s your point?

• What do you want them to remember?

• What do you want them to remember?

• What action do I want them to take?

• What action do I want them to take?

• If I am one of the attendees, will I want to stay?

• If I am one of the attendees, will I want to stay?• Why did

they bother to come listen to me?

• Why did they bother to come listen to me?

Content Planning

• Step 1: Set the theme, plan in analog

– People want to hear stories

– Develop your “story board”

– Think of yourself trying toshoot a movie

Content Planning

• Step 2: Create Twitter / Weibo friendly description (i.e. your core message)

– People will spread the words easily

Content Planning

• Step 3: Introduce the antagonist

– It could be a direct competitor

– It could also be a painful problemthat you have got a solution for

減價

Content Planning

• Step 4: Create Visual Slides

– A good picture is worth a thousand words

– “Picture Superiority” refers to a combination of images and captions

– Sometimes, less is more

– Show a video if it helps you get your point across

A picture is worth a 1000 words

Picture superiority

Content Planning

• Step 5: Make numbers meaningful

• For example, what do the following numbers mean to you?

85,00085,000 $6,000$6,000

$28$28

Content Planning

• Why are they meaningful?

• Let’s look at another example…..

– USA’s national debt is USD 14 trillion

– What does it mean to you?

– How do you feel about this number?

– Would it help if it could be compared to something that you can relate to?

Is it now more meaningful?

• The secret is to put numbers into a perspective your audience can relate to

Content Planning

• Step 6: Give them a show!

• Not yours…..

Developing stories and jokes

• Most people are not born funny

• Learning to be more lighthearted will help you be more likeable and promotable.

• Pay attention to little things that happen to you

• Think of a different way to present the same thing to other people

• Combining things together

Add humor to your speech

• Exaggeration

Add humor to your speech

• Self deprecating humor

Add humor to your speech

• Tell embellished true story

Add humor to your speech

• Practice – go to open mic nights!

Where did he get the jokes from?

Tips and tools in practicing

• Practice delivery out loud

• Try to conduct your practice in a situationsimilar to the real speaking venue

• Practice in front of real people

• The mirror is your best friend

• Practice from beginning to end without stopping

• Practice with props / visual aids / equipment

The Presentation Triangle

• Content What do I want to say? What is the story?

• Design How is the structure of my presentation? How are my slides? How is the presentation environment?

• Delivery How do I want to say it? How persuasive?

Content

• If you are Steve Jobs, theme messagemight be: “The new iPod Nano is the coolest thing available in the electronics market”.

• In your exercise, you should try to create this message which will appear time and again so audience can remember.

Design

• Design doesn’t only mean the fonts you are using or what kind of pictures, but it deals with the whole “feel” to the presentation.

• It is about the theme and the environment of your presentation. It may not have to be confined to your ppt.

• Use other visual aids where necessary.

Delivery

• This is the part that deals with the “how” of the presentation, e.g. your style of presenting, your public speaking skills.

• It’s the tone of voice, body language, eye contacts, making rapport, time management etc.

• The measurement yardstick is how well you are connecting to your audience with an objective for them to remember your key message(s).

What has Michael Douglas done right in this movie?

Prepare a presentation in a hurry?

A tool called 3D outline using the 5 Ws• The WHAT column identifies each segment of your

presentation.• The WHY column is for recording the reason why you

have chosen what you will present.• The HOW column includes the method of delivery, such

as talking, flip charts, PowerPoint, stories, testimonies, role-playing, games, activities, trivia, quizzes, videos, movie clips, or audio clips.

• The TIME (or WHEN) column is for recording the estimated amount of time you will have to cover each segment in the WHAT column.

• The WHO column is an optional fifth element you can add if more than one person will be involved in the presentation delivery.

What is a 3D Outline?

• The 3-D Outline™ allows you to quickly get your arms around your presentation, because it helps you identify and quantify large amounts ofinformation in a small amount of space and time.

• It uncovers many of the unknown elements of your presentation, helps you to see the big picture, and allows you to organize your thoughts and maintain your focus as you sort through your material.

Example