our agenda - cara.memberclicks.net boyle cates... · stage management roadmap ... event attendance...
TRANSCRIPT
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Our AgendaY O U R G U I D E
S E C O N D S E C T I O N :
S t a g e M a n a g e m e n t R o a d m a p
• Highlights how we support the Institutethrough activities related to stage management
• “Task, Tools, Time”
U N D E R S T A N D I N G T H I S P R E S E N T AT I O N
F I R S T S E C T I O N :
P r a c t i c e & P h i l o s o p h y
• Our Practices highlight what we do,
how we do it and why we do it
• Our Philosophies explain the rationale of
our practices and our intended goals
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PMR team• 1 Executive Director
• 1 Director
• 3 Assistant Directors
• 1 Development Research Analyst
• 1 Assistant Analyst
• 1 Briefing Specialist
Liaison structure• Each researcher is assigned to a
frontline fundraiser
• PAR and PMR carry an internal liaison
structure
• PMR supports all fundraisers carrying
a portfolio
• Briefing support for Presidential and Principal Gifts-level engagement
Development and Inst i tute Relat ions
Our Operation
• PMR (Prospect Management and Research)
• PAR (Prospect Analytics and Reporting)
• TM (Talent Management)
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Our Data Toolki t
• Ellucian Advance – AdvanceCaltech Launched in October 2015
• Michelangelo Launched in October 2015
• Tableau Launched in Fiscal Year ‘17
P R A C T I C E
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Our Landscape
• Centralized office where Development & Institute Relations (DIR)
works in one building on campus
• PMR supports nearly 25 Development Officers
• Development Officers carry a portfolio of 50 – 125 prospects
• Boutique approach with a small team and alumni base of
23,000 and nearly 100,000 database entity records
P R A C T I C E
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Our Pract ices
• Focus work and resources for prospects rated at $100K+
• Continuously monitor unassigned prospects for indications that an
assignment is timely and should be offered
• Portfolio parameters align number of prospects per portfolio,
assignment types, constituent types, campaign priorities and
interests
“ O u r P r a c t i c e s r e i n f o r c e o u r P h i l o s o p h i e s ”
P R A C T I C E
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Our Phi losophy
PMR Development Officers (DO)
• Individual fundraiser priorities to support campaign priorities through divisional goals/
initiatives and key geographical regions
• Focused on major giving not alumni
engagement officers
• Targeted work on prospects that demonstrate a
connection to Caltech and have the potential
for major giving
• Shared credit for work through portfolio
assignments and stage management, as well as
proposal assignments and stage management
• Forward thinking and proactive .
Strategic partnership with DO for upcoming
travel, campaign priorities, key regions and
divisional priorities
• Build the base of new prospects into our
prospect pool and support current prospects
through qualification, cultivation,
solicitation and stewardship
• Transparency of activity occurring for
each DO’s portfolio
• Prioritize prospects with the most
potential for current assignment based on
giving potential and engagement with
Caltech
P H I L O S O P H Y
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Port fol io parameters
• Guide right-sized portfolios and the breakdown of each
assignment type and relationship to stage management
• Develop a healthy and manageable pipeline
• Define, implement and standardize a full suite of prospect
management process and business practices
.
P R A C T I C E
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PMR port fol io parameters O U R P R A C T I C E
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Assignments & Stage ManagementROADMAP
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NO ASSIGNMENT
NO ASSIGNMENT NO ASSIGNMENT
QUALIFICATION MANAGER
(QM)
PR
OS
PE
CT
M
AN
AG
ER
(P
M)
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Pract ice + Phi losophy = PMR supports stage management
T H E TA S K
T H E T O O L S
T H E T I M E
ROADMAP
1
1
2
3
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IDENTIF ICATION
T H E TA S K
• Consistent review of
unassigned prospects
T H E TO O L S
• Advance
• Tableau
• Michelangelo
T H E T I M E
• Ongoing
KEY CONCEPT Rated at $100K+
ROADMAP
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QUALIFICATION
ROADMAP T H E TA S K
• Lapsed QM
assignments
T H E TO O L
• Tableau
T H E T I M E
• Monthly
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THE TASK - Lapsed QM ass ignments
PRACTICE: Review lapsed QM assignments for portfolio holders
• Target QM assignments held longer for 6 months+ without activity
• Partner with the DO to ensure the assignment is relevant and relates to priorities and initiatives
• Encourage churn and movement through stages
QUALIFICATIONOccurs monthly
C O M M U N I C AT I O N P L AT F O R M S & F O L L O W U P
Email communication of results sent monthly
Next steps are tackled via meetings or telephone conference
1
2
3 Agreed upon next steps are updated in Advance by PMR
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THE TOOL – Tableau
QUALIFICATIONOccurs monthly
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T H E TA S K
• Portfolio Reviews
T H E TO O L S
• Tableau
• AdvanceCaltech
T H E T I M E
• Semi-annually
ROA D MA P
CULTIVATION & SOLICITATION
Occurs semi-annually
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THE TASK – Port fol io Reviews PRACTICE: Review of DO portfolios for planning, strategy and opportunity
• Dedicated time to discuss the health of the portfolio, proposals and proposal projections
CULTIVATION & SOLICITATION
Occurs semi-annually
DO DO
SUPERVISORDO
ASSISTANTPMRExecutive Director, Director, Assistant Director(s), or Research Analyst
F isca l year -end p roposa l p ro jec t ions Por t fo l i o ass ignments and s tage management
P A R T I C I P A N T S
S C H E D U L E
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I N F O R M A T I O N A L S H E E T
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CULTIVATION & SOLICITATION
Occurs semi-annually
THE TOOL – Tableau
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CULTIVATION & SOLICITATION
Occurs semi-annually
THE TOOL – Advance
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T H E TA S K
• Caltech 200 Review
T H E TO O L S
• AdvanceCaltech
• Daily QA reports
T H E T I M E• Quarterly
CULTIVATION & SOLICITATION
Occurs quarterly
ROADMAP
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CULTIVATION & SOLICITATION
Occurs quarterly
THE TASK – Caltech 200 Review
PRACTICE: Review top Institute donors and/or prospects hand selected by leadership
• Prospects with capacity and have demonstrated a likelihood to give a new gift or commitment of $1M+
P M RP r i n c i p a l G i f t s O p e r a t i o n s t e a m
P A R T I C I P A N T S
A C T I O N S
Analyze the current Caltech 200 list
and additions1
2 Review high priority solicitations and prospects for needed attention
3Ensure appropriate assignments
and stage management
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THE TOOL – AdvanceCaltech
Lookup used in
preparation for the
quarterly review
1
2
CULTIVATION & SOLICITATION
Occurs quarterly
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THE TOOL – Dai ly QA Reports
CULTIVATION & SOLICITATION
Occurs quarterly
Proposal Management
PLANNING PHASE
• Entered proposals with a Planned Ask Amount of $1M+
SOLICITATING PHASE
• Entered proposals with an Ask Amount of $1M+ not previously flagged as Caltech 200
COMPLETED PHASE
• Closed and booked proposals currently flagged as Caltech 200
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T H E TA S K
• Prospect Management
Review Committee
(PMRC) meeting
T H E TO O L
• Agenda
T H E T I M E
• Semi-monthly
CULTIVATION & SOLICITATION
Occurs semi-monthly
ROA D MA P
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THE TASK – PMRC
PRACTICE: Adjust and review overarching prospect management policy
• Consistent meetings to check in to continue to provide clarity on high level decisions
M E E T I N G P A R T I C I P A N T S
CULTIVATION & SOLICITATION
Occurs semi-monthly
Associate Vice President of Development
Assistant Vice President of Engagement
and Annual Programs
Assistant Vice President of Advancement Services
Executive Director of Advancement Services
Director of Prospect Management and Research
Executive Director of Individual Giving
Co-Facilitator
Co-Facilitator
Co-Facilitator Assistant Director, Prospect Management
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CULTIVATION & SOLICITATION
Occurs semi-monthly
THE TOOL – Agenda
Agenda items are driven by:
• Practice and process
• DIR activity and campaign priorities
P R E P1 D U R I N G2
Meeting is driven by:
• Discussion toward resolution and next steps
• Assistant Director of Prospect Management
documents decisions and follow up as needed
A F T E R3
Next steps complied by:
• Assistant Director of Prospect Management sends necessary communication to those affected
• Reports at the subsequent meeting the follow up
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T H E TA S K
• Stewardship Review
T H E TO O L
• Tableau
T H E T I M E
• Semi-annually
STEWARDSHIP
Occurs semi-annually
ROADMAP
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STEWARDSHIP
Occurs semi-annually
THE TASK – Stewardship Review
PRACTICE: Review assigned and unassigned prospects in Stage = Stewardship
• Evaluate indications of potential interest in a new gift conversation or cultivation strategies
U N A S S I G N E D P R O S P E C T S
• Evaluation of DO entered contact
reports for cultivation activity
• Portfolio stage management
• Nearing the completion of a pledge
A S S I G N E D P R O S P E C T S
• Response to Caltech appeal or request for
additional information for future giving
• Giving to Caltech
• Wealth events or giving to other organizations
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STEWARDSHIP
Occurs semi-annually
THE TOOL – Tableau
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T H E TA S K
• Deferred Review
T H E TO O L
• Tableau
T H E T I M E
• Quarterly
DEFERRED
Occurs quarterly
ROADMAP
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THE TASK – Deferred Review PRACTICE: Evaluation of prospects not ready for MG conversations or unresponsive
• Analysis of each prospect record for timely re-engagement and potential assignment offering
DEFERRED
Occurs quarterly
K E Y I N D I C AT O R S
Engagement with the Institute
Giving to Caltech
Event Attendance
Wealth Events
Giving to other orgs
P O S S I B L E A C T I O N S
Back to Stage = Identification
Offer for DO assignment
Remain in Stage = Deferred
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DEFERRED
Occurs quarterly
THE TOOL – TableauA N N U A L R E V I E W
Prospects reviewed annually, typically large
gaps of giving or engagement
R E V I E W D AT E Prospects to review by a certain date often
recommended by the DO –
For example, defer two years based
on children in college or upcoming
retirement, etc.
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Our Phi losophy (PMR + DO)
P R O D U C T I V I T Y
• Target our highest ROI prospects and building portfolios that allow for the most ROI
C O L L A B O R AT I O N
• Shared expectations to ensure DOs raise the most fundraising dollars and PMR’s commitment to a
strong portfolio that is balanced and moves toward solicitation
T R A N S PA R E N C Y & P R O A C T I V E N E S S
• Portfolio activity is discussed, agreed upon and documented
• PMR and DOs work together to anticipate travel, portfolio updates and other actions
1
2
P H I L O S O P H Y
3
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Thank you!
QUESTIONS?