“our global strategy for the 21st century…”. company profile e. & j. gallo winery is a...
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Company Profile
E. & J. Gallo Winery is a global, visionary company. We are family owned, and family run. We produce an array of table wines, beverage wines, and distilled spirits for domestic and international markets. We have a diverse and growing product portfolio. We use quality grapes from every major California growing region to make the best premium wines. We serve an international clientele—located in more than 86 countries. And we are experiencing phenomenal growth.
6,400 employees worldwide.
Founded in 1933 by Ernest & Julio Gallo.
Chairman—Ernest Gallo.
Product line consists of more than 30 table wines, sparkling wines, beverage wines, dessert & fortified wines, and distilled spirits.
We will grow the California wine industry and be the global leader in quality, innovation and customer satisfaction.
We will manage the business with a long-term view.
We will have the number one and/or number two brand in every category or major subcategory we enter.
We will be an employer of choice.
Vision:"A bottle of Gallo wine on every table."
Cultural Attributes
Bias Toward Change
Teamwork
Personal Challenge and Satisfaction
Sense of Urgency
Achievement
Topics of DiscussionTopics of Discussion
Corporate Level Strategy
Business Level Strategy
What the Future Holds
CORPORATE LEVEL STRATEGYCORPORATE LEVEL STRATEGY
Define Overhead
In the Beginning We Had Grapes
As We Grew, We Looked at Our Overhead
Cut Overhead by Controlling Costs (glass, box, cork, sourcing grapes from farmers in California, etc.…)
The Next Level For Our Company: RDC (Regional Distribution Centers). These RDC’s will Support Many Areas of Our Company
How Do These Concepts Help Our Company?
Increases Bottom Line Profitability
Allows the Winery to Reinvest Money For Future Growth (Advertising, R&D, etc.)
WELL KNOWN GALLO PRODUCTS
Bartles & Jaymes Coolers
Andre Champagne
Ballatore Spumante
The Vineyards of E&J Gallo
Carlo Rossi
Livingston Cellars
Boones Farm
Thunderbird
Peter Vella
BUSINESS LEVEL STRATEGYBUSINESS LEVEL STRATEGY
Start from the Beginning
Low Overhead-Low Cost-Low Profit
Wine Trends Shift
Consumers Drinking Habits:
Health Benefits/Case Studies
Higher Quality Wines
Higher Profits
NEXT GENERATION OF GALLO PRODUCTS
Ecco Domani
Wild Vines
Turning Leaf
Turning Leaf Coastal Reserve
Gossamer Bay
Indigo Hills
Anapamu
Gallo of Sonoma
THE FUTURE FOR THE GALLO WINERY
Continue to Grow the California and Global Wine Business
Educate the Consumer
Continue to Support the Trend of Drinking Higher Quality Wine
What Does This Mean To You??
Growth in the Consumer Goods Industry, and a Potential Great Company to Work For!!!!