Cracking CreativityA TrueLogic.com.ph Manifesto

Creativity is evolving into publishing where storytelling, advertising, and technology intersect. To be creative is to be human, and we are all artists because art is an attitude, culturally driven and available to anyone who chooses to adopt it.

This manifesto is a call for change.

HIDALGO - Painter

Let your voice be heard across a media-saturated world.Maybe it’s because we are all so overloaded with information, maybe it’s because we are all so starved for meaning. If you want to be heard, then you should learn to tell better stories.AMORSOLO - Painter

Figure out what you stand for. Whether you are telling stories for your brand or for yourself, the first step is knowing what values you stand for.

NICK JOAQUIN - Novelist

An audience can be your secret weapon.

Talk about your values, design, business, and leadership. All companies have customers. Lucky companies have fans.

But the most fortunate companies have audiences. If your audience likes what you write, they’ll probably want to try your products and/or services. Don’t buy people’s attention. Let them voluntarily give it.

Your competitors are doing the same things.

Instead of always trying to out-spend, out-sell, or out-sponsor competitors, try to out-teach them.

Teaching probably isn’t something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never occurs to them.

JUAN LUNA - Painter

So what are you waiting for?

We are not asking you to hurry up and get started.

We are curious about what exactly are you insisting before you stand for what you believe and make it happen.

The times they are a-changin.

The future of your business is defined through shared experiences. What is the value of customer acquisition if retention itself isn’t valued?

The world is changing. Brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance.

Great artists honor, study, credit, trans-form, and remix. “I rip off everyone I meet” by Wendie Macnaughton, illustrator and a graphic journalist based in San Francisco. You don’t need to be a genius, you just need to be yourself.

In the idea economy, the role of remix - “stealing” art that resonates with your values - is totally fine. The sovereignty you have over your work will inspire far more people than the actual content ever will.

Contact us if your brand needs a creative kick, or if you'd like to know more about TrueLogic. Email Info@TrueLogic.com.ph