our story - professional salon concepts...our story professional salon concepts began in 1983 out of...

Our StoryProfessional Salon Concepts began in 1983 out of a passion and love for the hairdresser. Our goal wasto develop a company that would:

• Improve the position of the hairdresser

• Become the Salon Owner’s best business relationship

• Stand behind everything we did

Today, we continue working hard to achieve that goal. PSC is the first beauty products distributor everto join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliverquality hair care products and offer innovative educational programs. We are recognized as leaders inthe industry who not only apply sound business strategies, but also employ the imagination andcreativity that keeps us on the cutting edge, but most importantly, we work side by side with ourclients. Listening to you. Evaluating your needs. Together we develop successful strategies andprograms that make your salons the best they can be.

At PSC, we have never lost sight of our dream. We ask that you let us work for you, and together wecan build a strong foundation for the future.

TABLE OF CONTENTS

Page 3. . . . . . . . . . . . . . . . . . . . PSC Education

Page 4-5. . . . . . . . . . . . . . . . . . . . . PSC Brands

Page 6 . . . . . . . . . . . . PSC Business Education

Page 7 . . . . . . . . . . . Paul Mitchell® the school

Page 8-9 . . . . . . . . . . . . . . . . . . Paul Mitchell®

Page 10-11 . . . . . . . . . . . . . . . . . . . . . Davines

Page 12 . . . . . . . . . . . . . . . . . z.one concept™

Page 13 . . . . . . . . . . . . . . . . . Reuzel & flow™

Page 14 . . . . . . . . . . . . . Beauty Industry Icons

Page 15 . . . . . . . . . . . . . . . . . . . . . . . Why PSC

REGISTRATION POLICYPAYMENT IS DUE IN FULL 30 DAYSPRIOR TO EVENT DATE.PSC accepts Visa, Mastercard, Discoverand American Express. If you chooseto pay by check or cash, paymentsmust be received no later than 30 daysprior to the event date. If payment isnot received, you will forfeit your seat.If you register for an event within 30days of the event date, payment is duein full at the time of registration and isnon-refundable.

If you are unable to attend an event,payment is fully refundable up to 30days prior to event.

NO REFUNDS WILL BE ISSUEDWITHIN 30 DAYS OF EVENT.

Payments should be sent to:PSC Education Department610 Moen AvenueJoliet, IL 60436

Registration is required for all events.Space is limited and we encourage youregister early.

In the case of minimum attendance, aclass may be subject to cancellation.

Registration can be placed through your PSC salon consultant, emailing [email protected], or phoning the PSC EducationDepartment at 800-343-5289.

610 Moen AvenueJoliet, IL 60436

Phone: 815-744-0976Fax: 815-744-6931

Official Cosmetology CE Sponsor

Cover photo courtesy of z.one concept™

Who Are Terri & Steve CowanINDUSTRY EXPERTS, SPEAKERS AND COACHES

Innovation-Education-Commitment. These are often the words used by members of the haircare industrywhen asked to describe Terri and Steve Cowan. Their company, Professional Salon Concepts, was the firstbeauty industry distributor to earn a place among Inc. Magazine’s list of the top 500 privately ownedcompanies in America. They earned this honor not just once, but twice. They have been named ModernSalon’s “Distributor of the Year” and have been given the Diamond Award for Excellence in CustomerService by American Salon Magazine.

In 1983, when Steve founded PSC, the hair care industry was a fragmented entity. With fresh ideas, and adeep commitment to his clients, Steve embarked on a new philosophy that would one day turn into anindustry model. It was, and still is, PSC’s mission to grow this industry one hairdresser at a time, through abalance of technical skills, training, and business savvy. His goal is to make the salon business profitableand professional, an industry and career that people are drawn to and love. Utilizing his business savvyand unparalleled industry-specific dialogue, he can change a business by changing just a few of the wordsand phrases that are use behind the chair.

Terri’s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack,and his then business partner, Sam Brocato. Brocato had recently launched his own line of hair careproducts, Brocato International, and before long Terri had joined the team to eventually become ExecutiveVice President. It was during her association with Brocato that she first met Steve Cowan.

Terri serves as one of the Salon Industry’s leading and most respected speakers and trainers. Her direct,common sense approach to measuring and quantifying extraordinary customer service, combined withher undeniable sense of humor is what her audiences enjoy the most. Steve is a powerful speaker in hisown right with the ability to take everything that he has learned in his forty plus years in this industry andbreak it down to share with those around him. He has the ability to engage a room and to lift them to anew personal expectation level.

Both Terri and Steve are dedicated to helping salon owners see their business through their customers’eyes. They are committed to upgrading the image of the hair care industry, and firmly believe that qualityservice is the key. It is because of this insight and dedication that they continue to lead the pack inchanging the industry through the belief that in this industry, as in all professional industries -

“Today’s Performance is Tomorrow’s Traffic”

www.professionalsalonconcepts.com

Professional Salon Concepts

pscthespace

@pscspace

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Professional Salon Concepts 800-343-5289 or 815-744-3384


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EDUCATION- THE CORNERSTONE OF PSCEducation means motivation, and motivation means increased profits. PSC is dedicated to helpingsalon owners and hairdressers achieve their dreams and goals through high quality education. At PSC,we have the tools to set you up for success, and have fun while doing it.

The Space is PSC’s education facility and is an environment where the hairdresser can learn, bechallenged and pampered all in the same day. We believe in providing today’s top artists along with thelatest education so that the hairdresser leaves feeling skilled, refreshed, creative and inspired. InNovember of 2015 PSC revealed an addition to The Space. This new 48,000 sq ft facility encompasseswho we are and what we have to offer the hairdresser. Join us at The Space for the latest in cutting,coloring, styling and business education. Whatever the education, it is worth your trip to experienceThe Space!

In addition to our education facility, we offer in-salon education as an added value to the salons thathave made the commitment to PSC.

At PSC we are always looking for talented hairdressers who want to share their passion as a hairdresserand become a PSC educator. Our educators are talented and dedicated professionals who have thepassion to inspire creativity and helping other hairdressers succeed. In return, educators sharpen theirown skills and excel behind the chair.

PSC EDUCATOR COMMITMENT

• Committed to LOVE living the life of a hairdresser

• Committed to be a licensed/working cosmetologist

• Committed to working in a salon that uses the color brand from the manufacture in which youeducate for

• Committed to having an endorsement from salon owner

• Committed to having an endorsement from PSC consultant

• Committed to the process of becoming an educator; independent work is required

• Committed to be willing to educate for PSC at a minimum of 2 days per month

• Committed to attending educator updates and certifications, often at your own expense todevelop your talent

• Committed to be willing to be called upon to assist the manufacturer backstage shouldcompensation be extended or not

• Committed to carrying yourself in a professional manner at all times

• Committed to partner with the manufacturer

• Committed to partner with PSC

• Committed to making a difference

PSC EDUCATOR PERKS• Product Kit

• Special pricing on PSC business classes

• Complimentary seats to look and learn events

• Special pricing on tools

• Creative and technical growth though advanced trainings

• Compensation for in salon teachings

• Opportunity to be featured on stage at The Space

IT MATTERS Who You Trust for Education

Photo courtesy of Paul Mitchell®


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Over 35 years ago, twofriends were inspired to start a company that would supportthe success of hairdressers and provide luxury hair care at anaffordable price. The rest is history. For Paul Mitchell®,producing the highest quality professional hair care availableis simply not enough. Paul Mitchell® is (and always will be)dedicated to making our world a more beautiful place. Theywere the first professional beauty company to stand upagainst animal testing and their charitable efforts continue toset the standard for giving in our industry. A commitment tocaring for people and the planet is a driving force ineverything they do. Some things never change. Paul Mitchell®

Co-founder and Chairman of the Board John Paul DeJoria andCo-owner Angus Mitchell still steer the company accordingto its original vision. Despite offers from public corporationsto sell, they refuse because of their initial vow to stand by theprofessional beauty industry. The men behind the bottle makePaul Mitchell® one of the most recognized and respectednames in the industry.www.paulmitchellpro.com

Founded in Parma, Italy in 1983 by theBollati Family, Davines Group started as a researchlaboratory, producing high-end hair care products forrenowned cosmetic companies worldwide. After a decade ofhoning their expertise, they began creating their own brandof Davines hair care products exclusively for salons. Davines’style is a reflection of their curiosity and openness to theworld; different cultures, customs, and people that trulyinspire them. Their Italian perspective of history and art,design and fashion, culture and lifestyle is their heritage andwho they are. Davines loves things that reflect simplicity andharmony because their beauty is always modern. Thoughthey’re in tune with today’s mood, they set out to createconcepts and products that are destined to become classicswith their timeless appeal. Since the beginning, Davines hasfocused on crafting quality products that are scientificallyengineered to work, and express their distinctive style andspirit. It is Davines’ aim to inspire and improve the work lifequality of worldwide beauty professionals through concepts,products, and services that will allow them to offer uniqueexperiences to clients. www.davines.com

The philosophy behind everyz.one concept™ hair care and color product is to bring hairback to its natural state. From care and styling to bleach andhair color, their products go further to treat and conditionhair. Their secret? The right combination of naturalingredients and the latest innovations in hair care and haircolor technology. z.one concept™ was created in 1999 byIvano Panzeri in Italy – known as one of the mostcompetitive hair product markets in Europe. The z.one brandwas quickly recognized by industry experts for itsinnovation. Panzeri’s goal was to provide hair stylists with afresh approach to achieving success, through technologicaladvances and effective commercial and marketing strategies.z.one concept™ offers a superior range of products, thelatest in stylist education, and professional managementtraining. z.one concept™ USA is the exclusiverepresentative of milk_shake® and NO INHIBITON brands inNorth America. These product lines are part of the z.oneconcept™ family; a young, innovative and dynamic Italianbrand offering professional hair and beauty productsworldwide. From shampoos and conditioners to color andbleach, these product lines offer a solution for every scalpand hair need. z.one concept™ products make great haireasy to achieve while offering everything you need to lookamazing 365 days a year; from never-fail styles to solutionsfor frizz, limp tresses, dull color, hair loss and more!www.z-oneconceptusa.com

Photos courtesy of Paul Mitchell®


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The flow™ story is one that has evolved from

a passionate desire to provide a completely new level of

performance to the professional hair care industry through

radical reinvention and an unwavering commitment to

sustainability. As they set out to understand the spectrum

of today’s product options, they quickly realized that the

marketplace has been singing the same tune for a very

long time. Whether through emulated ingredients,

borrowed technologies or dated formulation structures,

the ultimate result has been steady repetition of the status

quo. Similar products, similar performance, similar

results. In an industry that demands innovation, they

recognized a fundamental need for truly new technology. At

flow™, they have meticulously crafted their formulations from

the inside out. They harnessed performance at the source by

revolutionizing hair care’s most important ingredient

first…WATER. By starting with the purist, most crystalline

foundation possible, they have developed hair care’s very first

dynamic technology system called H5 ARCHITECTURE™.

This customizable system strategically delivers the maximum

benefit potential of every ingredient they use, directly to the

hair. Instantly, weightlessly, and with unrivaled intensity. The

result is a complete line of sustainably manufactured

professional hair care products that provide a new and

liberated sense of technical performance.

www.flowhaircare.com

Leen and Bertus started learning men’s

haircutting when they were just fourteen years old. With

their love of classic barbering and the influences of

rock-n-roll, custom culture and its subcultures, it was

inevitable that one day they would open Schorem

Haarsnijder En Barbier. Schorem is an old school, men-only

barbershop in the heart of the working class city of

Rotterdam. The shop specializes in the classic cuts that have

proven themselves over the decades: pompadours, flattops,

contours and the other styles featured on Schorem’s famous

barbershop posters. Since its opening, Schorem has been

frequented by greasers, rockers, bikers, psychobillies,

ruffians and other fine gentleman scumbags from every

echelon of society. With more than fifty years of barbering

and grooming experience, these Rotterdam Barbers have

now formulated pomades worthy of their exacting

standards. As old school barbers they dug deep into the

history of pomades to formulate what they believe are the

world’s finest, Reuzel.

www.reuzelpomade.com

Photo courtesy of Davines

Professional Salon Concepts 800-343-5289 or 815-744-3384Photos courtesy of Paul Mitchell®

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MILLENNIUM SOFTWARE TRAININGDo you ever wish you knew what you could do

today that will positively affect your salon tomorrow?

Millennium is the #1 salon booking software made

for you. It was built on the vision to not only help

salon owners better manage their staff, guests and

inventory, but to ultimately help owners make the

right decisions and continuously grow their business.

Understanding and keeping a forward focus on your

business requires knowing 6 key indicators that go

beyond basic revenue goals. During this class Steve

Cowan will be focusing on these 6 key indicators

that are the foundation for your success and

predictable revenue growth in the future.

SPRING TRENDSSpring has sprung. That means it is time to get

creative and be prepared for wedding, prom and

long hair looks. Get inspired by the latest emerging

trends in hair. Wavy, wet, braided or slicked down,

hair this spring is all about an overdose of texture

and shine. During this fun event, PSC’s education

team will showcase different ideas and techniques

that will leave you feeling ready to go back to the

salon and try them on your guests.

SALON INC. Don’t Go to Work IN Your Business – Go to Work

ON Your Business. Take your salon business to the

next level in this two day seminar and fall back in

love with your business! Some key topics that will be

discussed:

• Seeing what your business is currently and

what it is capable of becoming

• Keep score to produce more

• Every decision matters

• Mission, vision, non-negotiables

• Push number-when you push your staff and

operation beyond its means

• Prime time in the salon

• Salon traffic

• Creating a repeat guest

• Compensation and career path

PSCNET Perfect Service Creates Never Ending Traffic.

Success behind the chair goes far beyond the

technical. In this two-day seminar that was created

for all service providers in the salon, the focus is on

the guest’s experience from the moment they enter

the salon until the time they leave the salon.

Some key topics that will be discussed:

• Honoring your craft as a hairdresser

• E Gaps- the difference between what the guest

expected and what they experienced

• Building trust from your guest

• Steps of the service

• WOW thinking

• Keeping score to produce more: key numbers to

be tracking on a daily basis

• Guest requirement and how to earn the income

you are looking for

• Rescheduling and how it guarantees your future

income

• Take Home and the effect it has on your income

• Dialogue

• Salon traffic

FIRST IMPRESSIONCreating a fantastic First Impression for your salon is a

must. This seminar was created specifically for the

front desk staff and inspires them to have passion for

the position. The front desk staff is the face of the

business and is the first interaction with the guest.

Whether it’s serving the needs of guests, scheduling

appointments, recommending take home, maintaining

a great rapport with other salon staff or overcoming

breakdowns, the front desk plays an important role in

the salon. Some key topics that will be discussed:

• Responsibilities of the front desk staff

• 4 Cornerstones in the salon

• Tracking to communicate with staff

• Salon traffic, stylist traffic and occupancy ratio

• Quality control checks

• Developing systems that work

• Rescheduling

• Dialogue

E LEARNINGLooking for some monthly business inspiration?

Participate in PSC’s monthly 60 minute webinars no

matter where you are. E Learning was created for

salon owners and managers looking for some

inspiration and guidance regarding common salon

business topics. Best of all…it’s complimentary.

What’s even better, if you are not available to log onto

the call at the scheduled time, all registrants will

receive an email with the links to the recording.

TOPICS

Deliberate Practice January

Find and Know Your Strengths February

The Look March

Busy vs Getting Things Done April

Choose Wisely May

Apps That Make a Difference June

New Habits and Disciplines July

Decisions for Profit August

Fire Up September

Create a Community October

The Head Goose November

What’s Next? December


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After 40 plus years of serving salons, there was one thing that Terri and Steve Cowan could never provide

to salons - hairdressers!

In 2005 Terri and Steve made the commitment to get into the school business

for one reason:

To help salons and provide a network of brilliant future team members for their clients!

Along with local partners Tina and Jim Salerno and corporate partners, John Paul DeJoria, Winn

Claybaugh and Angus Mitchell, Terri and Steve now own 3 school locations in the Midwest: Chicago

(University Village), Lombard (Yorktown Center) and Escanaba, Michigan.

At Paul Mitchell® Schools, career planning starts as soon as the education does. From landing that first

job, to mapping out the long-range plan, to achieving the career of your dreams, Paul Mitchell® Schools

support you every step of the way.

As part of the Paul Mitchell® School curriculum, we believe that education is an adventure and the

learning experience needs to be fun. The instructors- we call them Learning Leaders- aren’t just expert

Stylists, they’re amazing educators who love what they do.

A Paul Mitchell® School’s education goes far beyond the technical training needed in order to enter the beauty

industry. It’s an intensive experience that’s designed to help identify career goals and develop all the skills

needed to succeed. That means everything from giving a great technical foundation to nurturing as an artist

and a person. It also means building business skills and helping with networking and job placement.

We prepare our students, or as we call them, Future Professionals, for successful careers in the beauty

industry as licensed cosmetologists. Future Professionals are guided through our program’s three levels -

Core, Adaptive and Creative, by expert, dedicated Learning Leaders, taking on more advanced

techniques, real-world skills and independence as they move through each stage.

Three ways that salon owners can get involved at Paul Mitchell® Schools are by attending one of our

Career Fairs, Graduation Ceremonies, or by being a guest Artist.

CAREER FAIRS – Where Future Professionals and local salons and other industry professionals meet.

Future Professionals can show off their work and market themselves to prospective employers, while

salons get to share what they’re all about as well.

GRADUATION CEREMONIES – Salon owners get the opportunity to meet and greet with graduates to

celebrate acheivements and accomplishments.

GUEST ARTIST – Local salon owners and beauty industry professionals like to come in to meet Future

Professionals. They may demo a favorite haircut or color technique or share their experiences working in

the industry. It’s one of the networking perks that makes Paul Mitchell® Schools stand out from the rest.

TO FIND OUT MORE ABOUT PAUL MITCHELL SCHOOLS, PLEASE CONTACT:

Paul Mitchell® the School Chicago @ 312-548-7588

Paul Mitchell® the School Lombard @ 630-691-1111

Photos courtesy of Paul Mitchell® 8


MARULAOIL THE RARE LUXURY EXPERIENCEA unique hands-on event featuring a new haircut designedfor MarulaOil that you will not get anywhere else. Createthe perfect blowout and make your style last longer withlightweight, layering styling essentials, with MarulaOil.Leave this event with long lasting style knowledge that youcan bring back to the salon.

TEA TREETea Tree indulges guests from head to toe and transforms anordinary salon service into a feast for the senses. Ideal foringredient enthusiasts and eco-conscious consumers who seeka sensory experience. Enjoy a unique hands-on event featuringa new haircut designed for the Tea Tree collection that you willnot get anywhere else.

THEWORLD OF XG® Take the opportunity to experience, hands-on, all thecategories of the Paul Mitchell XG® color and what they have tooffer. The color XG® is a rich, permanent cream hair color withperformance you can trust and the reliability you crave. Thebreakthrough DYESMART® System provides results that are trueto tone and resistant to fading. Shines XG® is a no-ammonia,demi-permanent cream hair color line that offers 51 easy-to-mix, fade-resistant shades. A strengthening blend of cottonseedoil and rice milk help protect hair during processing. POP XG™is a semi-permanent cream color formula featuring a richconditioning base for soft, nourished hair with 13 electricintermixable shades. Leave this event with the knowledgeand confidence to create new looks behind the chair onevery guest.

MITCH®Style isn’t born. Its groomed. Forget your father’s stylingproducts. MITCH® meets the demands of today’s maleconsumer. Melding technology and current trends, MITCH®

is modern manpower that makes great grooming easy. Keepthe art and business alive as you explore the uniqueknowledge and skills to fulfill men's grooming needs andkeep them coming back for more. This event will focus onthe different lengths you need to master for men’s clientele:long, medium, and the fashionable short clipper work.Create multiple looks to build your professional skills andpassion for the men’s market.

COLOR CELEBRATIONPaul Mitchell® professional hair color offers exceptionalcondition, brilliance and shine with a complete system ofsemi-, demi- and permanent color options, as well as a fullrange of lightners and toners to support your hair colorneeds. Join us as we showcase Paul Mitchell® professionalhair color. During the hands-on portion, you will have theopportunity to explore and use everything that PaulMitchell® professional hair color has to offer. You will leavewith added strength to your color knowledge as you gainconfidence in creating a strong technical foundation withany color option.

COLLECTION HAIRCUTTINGPush your talent and creativity to the limits! Find inspirationfrom Paul Mitchell®’s latest cut collection. This half dayworkshop will showcase some of the season’s latest looksfrom Paul Mitchell®’s latest collection in haircutting.Discover head-turning haircuts and techniques designed totake your artistry to new heights. You will leave feelinginspired to bring new looks back to your salon.

STYLING T RENDSStyle starts with what’s inside. Whether your guests haveshort, medium or long hair, learn how intelligent stylingskills can impact your bottom line. You will also learn waysto let your styling skills have a young and modern feel.Create looks that celebrate what makes each of us unique.You will be excited to go back to the salon and addsomething new to your repertoire.

ADVANCED ACADEMYPaul Mitchell® Advanced Academy offers information-packedcontinuing education covering advanced haircutting, haircoloring, and makeup. Advanced Academy courses are 3-day or5-day hands-on retreats, taught by a team of nationallyrecognized artists and educators. The multi-tiered curriculum,providing in-depth technical guidance, includes intermediateand advanced education that is called CONTEMPORARYFOUNDATIONS (learn the hows and whys) and ACCELERATEDEVOLUTION (expand the possibilities of your originality,creativity, and imagination). Whether you're an experiencedstylist or barber, or just starting out in your career, you canrejuvenate yourself and fine-tune your craft in a relaxing,personalized, compassionate educational experience.

CONTEMPORARY CUTTING FOUNDATIONS ANDACCELERATED CUTTING EVOLUTION

This in-depth Advanced Academy course expands thefoundational principles of technique, shape, and bodyposition through evolutionary methods of cutting, freehandcutting, and razor cutting. Cement your new skills into yourmind and body with 5 days of intensive, hands-on practice.Get on the right track and take your skills to a new level!

Course Features:• Learn to visualize three-dimensionally• Understand suitability related to bone structure• Become efficient with the disciplines of hand and body

positions• Choose appropriate section angles for desired effects• Understand the phases of a successful haircut• Judge and understand distinctions in hair texture, density,

and formation

*Location: Paul Mitchell® the school Lombard

CONTEMPORARY CUT AND COLOR FOUNDATIONS

We all have heroes we want to emulate. In ContemporaryCut and Color Foundations, you'll discover the languageand discipline that the masters use every day to workmiracles. Strengthen your salon work by learning the cuttingtheory, design principles, and skills that lead to consistency.This 3-day combination course also features color theoryand techniques to enhance your cutting shapes with theideal color, turning your cut and color into a relationshipthat creates an overall look of beauty. Leave with theinspiration, confidence, and foundational skills to make youa more profitable professional in today's modern salon.

Course Features:• Principles of hair design• Dynamics of shape design• Expert foiling techniques to compliment any haircut• Comprehension of placement and formulation to suit

every salon guest• Key elements to successfully blueprint and place

dimensional color• Conquer awkward hairlines and cowlicks

ACCELERATED CUT AND COLOR EVOLUTION

After learning the foundations of shape and color, you'reready to step into the world of creativity and discover newcut and color ideas that combine shapes and designs intooriginal salon-ready styles. This 3-day course takes you to thenext level of color exploration. Learn to enhance your cuttingtechniques with dimensional color placement, making theconnections between cut and color more visual and easier toapply in the salon. Use your newfound cut and colortechniques to become more creative, more alive, and aleader in your market.

Course Features:• Creative cutting tools• Shape and balance techniques• Disconnection and finishing skills• Dimensional color placement• A new understanding of the male color market

and formation

*Location: Paul Mitchell® the school Chicago


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COLOR BARTENDER• Make the transition to Paul Mitchell® Professional Hair

Color easy and fun

• Have a Paul Mitchell® color expert on site to helptransition your guests to Paul Mitchell® formulas

• Ideal for new Paul Mitchell® Professional Hair Color users

• Learn the art of the upgrade to grow your color business

PM SHINES®

• Introduction to PM SHINES® and Flash Back®

• Learn various uses and applications to increase colorbusiness in the demi-permanent category

SHINES XG®

• Learn how shines XG® can help grow color services inthe salon

• Grow non-color stylists into color stylists throughconfidence with shines XG®

DIMENSIONAL FOILING*• Learn the effects of horizontal, vertical and diagonal

placement

• Utilization of various foiling techniques and executionof creative color placement using color and lighteners

THE COLOR XG®

• Gain confidence in using the color XG®

• Focus on consultation, formulas, and techniques forevery salon guest

BLONDE AMBITION• Become successful and confident in using Paul

Mitchell® Blonding products

• Demonstration of two blonding techniques

• Discover the beauty in refining blondes

THE DEMI• Introduce stylists to The Demi

• Focus on consultation, formulation, application andColor Bar™ opportunities

POP XG™• Introduce stylists to POP XG™

• Focus on consultation, formulation, application andColor Bar™ opportunities

COLLECTION COLOR*• Features hair color techniques the current color

collection

• Multiple finishes, multiple styles

• Encompasses all Paul Mitchell® Professional Hair ColorBrands

TEXT(URE) ME• Master Paul Mitchell® relaxers and perms

• Get to know all aspects of multi-textured hair

*SELECT IN SALON CLASSES AVAILABLE AS HANDS ONWORKSHOP IN SALON. Contact your PSC salonconsultant or PSC Education Department for moredetails.

IN SALON EDUCATION

STYLE-LIST• Let Paul Mitchell® brands help you explore the business

of the blow out

• Learn smoothing, body, wavy, curly and elegant styles

• Drive frequency of visit while improving pace

MARULAOIL: A RARE OIL LUXURY• From the shampoo to the finish-see the power of

MarulaOil come to life

• Treat hair while you dress hair with luxury MarulaOilstyling products

• Choose from a variety of looks for any occasion-fromeveryday to runway

AWAPUHIWILD GINGER®

• Rebuild hair with keratin conditioning treatments

• Polish hair from the blow-dry

• Choose your look: silky smooth with MirrorSmooth ,style with waves or elegantly up

BIG NIGHT OUT• Holiday, wedding and prom styles-explore how to

promote and perfect services for your guest’s specialcelebration

• From the Wash House™ to the blow-dry and set

• Learn creative ways to use basic techniques to expandyour special event portfolio

TEA TREE: INDULGENCE INWATER• Enjoy sensory shampoo services with luxury perks for

the Wash House™ featuring all categories of Tea Tree

• 12 different experiences to customize every guest’sWash House™ service

• Learn a Scalp Care upgrade

TEA TREE: SCALP CARE• Learn how Tea Tree Scalp Care products featuring

Regeniplex® help maintain a healthy scalp, promotingstronger, thicker hair

• Get an in-depth tutorial on how to apply the Scalp CareAnti-Thinning Tonic and how to teach guests properusage at home

• One male and one female volumizing haircut and style

MITCH®*• Create male guest traffic in your salon• Cut and Style-your men demand it• Change behavior through words and actions

COLLECTION HAIRCUTTING*• Features haircuts from the current haircutting collection• Multiple finishes, multiple styles• Great for all levels of stylists

NEON: STYLE THAT STANDS OUT• Learn inspiring ways to give a young and modern feel to

haircutting and styling skills

• Build confidence with one of the two Neon haircuts andfollow with a few energetic styling accents featured inthe Neon Collection

• Tour through all the salon economies to learn how tobest integrate Neon into your business

TASTE OF COLOR• Introduction to Paul Mitchell® Professional Hair Color

• Discover how Paul Mitchell® Professional Hair Colormeets stylists’ and salons’ goals and needs

• Ideal for salons and stylists contemplating a switch toPaul Mitchell® Professional Hair Color

COLOR WITH CONFIDENCE• Gain confidence in using Paul Mitchell® Professional

Hair Color

• Focus on consultation and formulation

• Ideal for new Paul Mitchell® Professional Hair Color users

ANNA PACITTO AND SAL MISSERIStrongly encouraged into her career by her father,barber and businessman himself, Anna Pacitto hassoared to the highest levels of international recognitionin our industry. Multiple salon owner, co-owner andartistic director of the prestigious Salon Pure and PureAcademy in Montreal. She feeds her boundlesscreativity through art, culture, fashion and other suchgiants as Trevor Sorbie and Angelo Seminara. Aninternational platform artist, with numerous top awardwins behind her belt, she has a passion and dedicationto generously share and see others thrive from herknowledge. Sal Misseri, Creative Director for KaizenEducation, attended Brown Aveda Institutes, earningtop honors and shattering the school’s record for retailsales. Yet even after he graduated, Misseri’s pursuit ofexcellence didn’t end. He enrolled at Vidal Sassoon tolearn different approaches and hone his skills, while atthe same time apprenticing under Holly Brown andStephen Moody—two stylists whose toughmentorship, disciplined mentalities, thoughtful styling,and client-centered service would elevate Misseri’stechnique and inform his approach. Missericontinually seeks growth opportunities and learningexperiences to constantly advance his craft. He wasnamed one of the top 30 colorists under 30 in the U.S.in 2014, and has won numerous awards, such asEsteticas Choice Men’s Hairstylist of the Year (2013)and NAHA Newcomer of the Year (2012). He has beenan eight-time NAHA finalist in four categories since2012. Most recently nominated for NAHA Hairstylistof the year (2016). During the Look and Learn Annaand Sal will take you on a journey through the processof what it takes to create an award winning collection.Witness the creative process of building a theme,selecting models, makeup and wardrobe withguidance for photography. If you choose to stay all dayfor the hands-on portion, recreate the looks that werecreated during the Look and Learn, followed by aphotoshoot.

KAIZEN EDUCATION: LIVED IN COLORFrom the Japanese word for continuous self-betterment,Kaizen is all about getting to the top of your game.Kaizen creates a comprehensive toolkit that enablesyou to discover your true potential, draw out your innercreativity, and showcase your work in its best light. As astudent of Kaizen, you’ll learn directly from Sal Misseriand his hand-picked team of professionals. Each excelsin his or her art form. It’s an immersive educationalexperience like no other. Explore new techniques thatwill enable stylists to create beautiful dimensional colorresults that can be natural or bold. This course willexplore multiple foil and balayage placements as wellas techniques to achieve a natural, dimensional, "livedin" look. The skills you will take away are guaranteed toboost your creativity and build your clientele behindthe chair.

COLORSPACE EXPERIENCEColorspace offers a collection of professional products,education and tools designed to enhance the experiencefor both the hairdresser and guest. A comprehensiverange of products helps actualize the hairdresser’screative vision while always maintaining the health ofhair, and creates new opportunities for services andadditional revenue. Witness the collection of hair colourproducts Davines has to offer. Have the opportunity toask questions and work interactively with Davines Colour.

ART OF BLEACHINGWITH CHRISTINA DOMINELLI“Be daring, be different, be magical, be anything thatwill assert integrity and purpose,” ChristinaDominelli. After being introduced to Davines in2002, Christina spent 10 year of her career as theEducation Director for one of the top salons inEdmonton and was also brought on as the leadeducator for the local distributor. In 2009 Christinawent on to compete in the World Style Contest at theWorld Wide Hair Tour in Berlin and won “Best inColor.” For the next three years she had the honor ofworking among talented stylists, traveling and doingcolor on stages across North America, Paris andLondon. This has provided her with opportunity toshare her passion. Learn consultations, applicationfor desired looks, techniques, and toning formulas.Leave with the knowledge and confidence tocomplete a bleaching application with your desiredend results all while keeping the integrity of the hairstructure.

JOSEPH DIMAGGIO: CORE STYLING 1Davines Master Session Ambassador, JosephDiMaggio, was born and bred in New York City.He is right at home in the fashion and editorialworlds, working as an in-demand, publishededitorial and session Hairstylist. Workingalongside top designers at New York FashionWeek, the seasonal trends he creates for therunway are also the foundation for much of hiseducation curriculum. While mastering his craft,Joseph developed a strong dedication to sharinghis personal and artistic philosophies andexperiences to motivate, inspire and improve thecraft of his fellow artists. This led Joseph to begineducating salons and academies. During this 2day hands-on event, learn the six foundations forcreating any and every style you want. Fromdown hair to up hair. Leave with a clearunderstanding and confidence in yourhairstyling.

ALLILON: PRIMARY SHAPESAllilon means’ one to another’, a phrase thatencapsulates their purpose. Through connection theyinfuse their knowledge and mechanics into the craft.Allilon’s aim is to elevate the industry by creating acommunal language of hairdressing that connects oneartist to another globally. The concept and philosophyare built on the underlying principals of hairdressingthrough passionate education. Primary Shapes courseis designed to introduce Allilon’s principles ofhaircutting. A clear and detailed philosophy, whichaims to help at any stage of your career, improvingyour skills and helping you understand the foundationof your craft. Working methodically with disciplineand pride, giving you the confidence to understandwhen, why and how to make decisions in choosingthe most suitable length and shape of a haircut andexecuting it with a strong technique. This uniquecourse will consist of demonstrations, lectures andhands-on workshops, which are designed to give youa great understanding in creating beautiful shapes.Through concise visual and technical language ofhaircutting you will leave the course with a clear,confident, fresh approach to your craft. The skillslearned will allow you to enjoy a new level of controland understanding within the shapes you are creating,giving you the tools to further your creative vision. Bytaking the Primary Shapes course you will build acomprehensive understanding of the foundationalelements needed to become a complete haircutter.www.alliloneducation.com

Photos: rebel by Angelo Seminara for Davines

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IN SALON EDUCATION

COLOR DEMO

• Overview for those who are exploring Mask withVibrachrom, A New Colour, Finest Pigments,Alchemic, or L’Art Decolor

• Explore unique characteristics and benefits of Maskwith Vibrachrom, A New Colour, Finest Pigments,Alchemic, or L’Art Decolor

COLOR CODE

• First step in the Davines color sequence as the staffbegins the journey with Davines color

• Extensive look at Mask with Vibrachrom, A NewColour, Finest Pigments, Alchemic, or L’Art Decolor

• Learn the most important elements of Davines colortheory

COLOR TECH• Second step in the Davines color sequence ensuring

confidence with staff

• Gain confidence in transitioning into Mask withVibrachrom, A New Colour, Finest Pigments,Alchemic, or L’Art Decolor

• Davines educator in salon working with staff as theyare working with their guests

• Helping with guest formulations

ALCHEMIC - TEMPORARY COLOR SYSTEM• Learn philosophy, characteristics and benefits of the

Alchemic temporary color system

FINEST PIGMENTS DIRECT COLOR LINE

• Learn philosophy, characteristics and benefits ofFinest Pigments direct color line

L’ART DECOLOR - BLEACHING AND TONING SYSTEM• Learn philosophy, characteristics and benefits of L’Art

Decolor bleaching and toning system

FLAMBOYAGE*• Introduction to Davines’ innovative color tool;

Flamboyage Meche, a tool for a revolutionary newapproach to color

NATURAL TECH• Learn product philosophy, characteristics and

benefits of using Natural Tech - Products andtreatments to solve the most common problems ofscalp and hair

ESSENTIAL HAIRCARE

• Learn product philosophy, characteristics andbenefits of Essential Haircare – Daily hair care line

MORE INSIDE

• Learn product philosophy, characteristics andbenefits of More Inside – Styling line to shape yourcreative expression

YOUR HAIR ASSISTANT

• Learn product philosophy, characteristics andbenefits of using Your Hair Assistant

*SELECT IN SALON CLASSES AVAILABLE AS HANDSON WORKSHOP IN SALON. Contact your PSC salonconsultant or PSC Education Department for moredetails.

COLOR CODEJourney with us as we explore hair philosophy, along with the foundation of color in theory and formulation. Partnered with color demonstrations, hands-on workshops and fun games, this event provides an opportunity to experience the simplicity, performance and beauty of Davines colour.

COLOR CHALLENGEAdvanced knowledge to open the door to more creative freedom. This training is an intensive look at how to determine and utilize all the lightening products in colorspace, and how to re-pigment and experience creative pigmentation options. The interactive session provides valuable insight into the importance of balancing product performance, knowledge and artistry.

NATURAL TECHNatural Tech offers Innovative solutions that targethair and scalp problems while bridging sustainable beauty practices with cutting edge technology. Youwill be exposed to fundamental scientificinformation and procedures of the Davines Natural Tech System as well as the Davines Well-beingculture. This training enables the stylist toconfidently use the Natural Tech products in thesalon. Stylists will interact with each other by “trying on” the products.

ATELIER ION STUDIOLess is more. Culture is contagious. Atelier classes are held at ION Studio, Davines' North America flagship salon and atelier located in SoHo, NYC. The space was designed to strike a balance between high design and sustainability using a range of upcycled and reclaimed materials. Everything from the lighting to the furniture, with the exception of the Maletti styling chairs and backwash units, was custom-crafted. Atelier's culture creates a unique and inviting experience tailored for each client. With their carefully selected and thoroughly educated craftsmen and artists, Atelier is a breeding ground for new ideas. Atelier's education is a call to action. The methods are best utilized by stylists who are looking to improve their styling proficiency and comprehension. They bridge the gap between a freelance environment and the everyday salon experience, aiding in the transformation from stylists to artists and expert craftsmen. The curriculum will inspire and bring out your inner artist, the musician, the poet and the writer through styling.

To register for a class at ION Studio or for more information, call 212-924-2470 or [email protected]


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milk_shake® HAIR COLOR: EXPRESS YOUR CREATIVITY

There are many options when it comes to choosing hair

color. Does your color give you all the possibilities for

the creative expression you are looking for? The

innovative formulas behind the next generation of

milk_shake® hair color products result in radiant, shiny,

soft and easy to style hair. The color is vibrant, intense

and long-lasting. During the color process, hair is deeply

conditioned while the scalp and skin are protected from

harsh chemicals. The high stability dyes deliver excellent

gray coverage and intense radiant results. During this

class, experience the endless results that are achieved

from milk_shake® Creative Permanent and milk_shake®

Smoothies, conditioning semi-permanent hair color.

Bring your guests back to the salon with milk_shake®

color.

ILLUMINATE

To Illuminate is to brighten with light. Discover how to

Illuminate your guests with lightening techniques.

During this hands-on event, learn balayage, color

melting, color blending, and foiling techniques. These

techniques will take your artistry to new heights.

ALLURE COLLECTION

The woman of the Allure Collection exudes a mysterious

alchemy of charm. A refined elegance and sophisticated

tone perfectly describes her style, which evokes an

impeccable look and original attitude that are simply

sublime. With this aura surrounding her, she knows she

will always be noticed because of her originality as well

as her forward thinking style. Discover the inspiration

and creativity behind the Allure Collection as you learn

the latest in color and cutting techniques. If you choose to

stay for the workshop you will practice new techniques

from one of the looks showcased in the morning.

ZIPPER BALAYAGE

Balayage is a hand painting technique for highlighting hair

that creates a graduated, natural-looking effect. z.one

concept™ has created a technique to help you perfect your

Balayage skills. During this hands-on workshop you will

have the chance to perfect your technique. The Zipper

Balayage will have your salon guests coming back for more!

COLLECTION

The artist inside every hairdresser is exploding with

creative ideas. Get inspired from this season’s z.one

concept™ collection. Discover the inspiration and

creativity behind the collection as you learn the latest in

color and cutting techniques. Even the most seasoned

hairdresser must be inspired in order to keep their guests

happy behind the chair.

Photos courtesy of z.one concept™ Professional Salon Concepts 800-343-5289 or 815-744-3384

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IN SALON MENU

milk_shake® TREATMENTS• Be introduced to the world of milk_shake® Treatments

• Discover ways to add pre and post treatment options toyour service menu to ensure the perfect end result andhow it can make your business more profitable

• Learn how milk_shake® Treatments restructure the hairfrom inside out

milk_shake® LIFESTYLING LAB• Explore the unique characteristics and how to use

milk_shake® products for maximum results

• Gain knowledge of the products, their usage, andexplore layering ideas

NO INHIBITION STYLING LAB• Be introduced to the world of NO INHIBITION’s

sophisticated styling products

• Interactive experience of learning the philosophy,characteristics and benefits

• Opportunity to experience its simplicity andperformance

NO INHIBITION SMOOTHING• Learn the philosophy, characteristics and benefits to

using the NO INHIBITION Smoothing/Anti-Frizzsystem

• educator will perform a smoothing treatment on a livemodel

COLOR EXPERIENCE• Overview for those exploring milk_shake® or NO

INHIBITION color

• Introduction to the unique characteristics and benefitsof milk_shake® or NO INHIBITION color

FOUNDATIONS OF COLOR• For those new to milk_shake® or NO INHIBITION color

• In-depth information on the proper usage ofmilk_shake® or NO INHIBITION color ensuring stafffeels confident

COLOR TECH• Gain confidence in transitioning into milk_shake® or

NO INHIBITION color

• z.one concept™ educator is in salon working with staffas they are working with their guests.

• Helping with guest formulations

THE ART OF DEPENDABLE GRAY COVERAGE• Complete guide to achieving dependable color results

• Guidelines to accurately determine the percentage of gray

• Formulate to enhance or neutralize warmth

• Learn the three key points in successful gray coverage

INNOVATIVE BLONDES• Better understanding of high lift blonds, lighteners,

and toners

• Gain confidence when selecting tonal choices to helpachieve your ultimate blonde

• Methods essential to creating results while respectingthe integrity of the hair

BRUNETTE BRILLIANCE• Be exposed to the wonderful world of brilliant varieties

of brown

• Experience the limitless combinations of chocolate,coffee, sensual warms, and exotic shades

• Achieve beautiful multi-dimensional results

RADIANT REDS• Gain a solid understanding of how to achieve

targeted results

• Focusing exclusively on red tones

• Achieve optimum results when creating rich, reflectivereds, red coppers, and red violets

MEN’S BARBERINGThe profession of barbering is one of the oldest in the world. Expand your knowledge of the craft of barbering. Perfectyour technique by cutting live models under the watchful eye of a Reuzel Scumbassador. During this hands-on eventyou will take men’s hairdressing and barbering to the next level. You will leave motivated, inspired and confident tobring barbering into the salon.

GETTING PIGGYClassic Barbering, for Reuzel, is beyond a profession, beyond a skill, beyond a craft. It’s a mission, a calling- acommitment to provide nothing but the very best pomps, quiffs, flat tops, fades and razor shaves on the planet. Duringthis look and learn event you will discover techniques and tools used to create a signature look. As well as the productsused to style a variety of looks.

IN SALON MENU

INTRODUCTION TO REUZEL• History of Reuzel

• Demonstration by Scumbassador on a live model

• Extended product and styling knowledge

HANDS-ON CUTTING• Half day

• History of Reuzel

• Demonstration by Scumbassador on a live model

• Group consultations, hands-on cut and styling on one live model

ADVANCED HANDS-ON CUTTING• Full day

• Extended styling knowledge

• Multiple demonstrations by Scumbassador on a live models

• Group consultations, hands-on cut and styling on two live models

Photo courtesy of Reuzel

The flow™ infiniteSTYLE™Discover the Movement! Beautiful hair is defined by its movement. That’s why flow made it their mission topassionately pioneer luxuriously exclusive, professional hair care products that defy convention in incrediblyinnovative ways. Introducing the industry’s first dynamic Technology System called H5 Architecture™, offeringelevated, luxury performance to restore lightweight movements to the hair. As a result we are introducing the mostextraordinary concentrated system of salon products available. Join flow™ for an intimate evening of styling andfinishing! Learn critical finishing tips, tricks and foundations while watching the latest trends of the season unfold asflow™ Style Team artist Melanie Bourne (Bolton) brings infiniteSTYLE™ to the stage. Melanie Bourne (Bolton)brings a passionate, contagious energy to the flow™ Style Team having trained for over 20 years with incrediblementors from all over the world. As a production and media specialist based out of Toronto, Melanie continues towork with many celebrities on productions with ABC, NBC, Warner Bros and Disney when she is not educating forflow™. Her versatile, well-honed skills offer something for everyone and her genuine dedication to making adifference to the industry is both motivating and inspiring.

IN SALON MENU

flow™ CONCEPT• Discover proper usage and recommendations for your guest from consultation, to back bar treatment, blow dry

and styling• Discover different blow-drying techniques for different results or hair types• Interactive workshop


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13

SAM BROCATO

With a career spanning three decades, Sam Brocato isone of the beauty industry’s leading hair designers andproduct innovators. Perpetually committed to upliftingthe salon profession, Sam authored a best-sellingbusiness book, Beautiful Business and traveled theglobe sharing his acumen as hairdresser, artisticeducator, motivational speaker and visionary. He has along list of honors, including Editorial Stylist of the Yearand Lifetime Achievement Awards from NAHA, World’sTop Hairstylist and induction into London’s hairdresserHall of Fame among a myriad of others. Sam is alsoactive in numerous organizations.

As a master hairdresser, his hair design philosophy isthe guiding principle at Sam Brocato Salon. He isdevoted to creating healthy, beautiful hair using hisiconic haircutting techniques. Sam Brocato is also abusinessman. He built an immensely successful multi-location salon and school empire in his nativeLouisiana. Then he relocated to New York City, where inJuly 2008 he debuted Sam Brocato Salon, a thrivingSoho beauty destination. For Sam, it’s all about greathair and creating a connection. It’s what inspired him toopen his first salon; it’s what inspires him today.

Witness Sam’s mastery on stage during a look and learnevent. You can also choose to stay all day and workside-by-side Sam Brocato as you re-create looks fromthe look and learn.

BEAUTY INDUSTRY ICONS

GERARD SCARPACIGerard Scarpaci is a well-rounded hairdressing veteran,with 25 years experience as an educator, salon ownerand marketer. During his career Gerard has workedwith the most successful and influential brands in theindustry, including Vidal Sassoon, Paul Mitchell®,Aveda, and Arrojo.

In 2008 Gerard Co-Founded www.hairbrained.me withRandy Taylor. Hairbrained is a global community ofhairdressers connected through social and digitaltechnology, supporting each other in elevating the craftby sharing their work views and insights daily, via theHb App. In 2012, Hb launched www.hairbrained.pro, apro shop, which touts the finest tools available fordiscerning hairdressers. In 2015 Hb created arevolutionary, master-jam style class called “Teach In.”

Teach In allows educators to set aside their brandaffiliations, and work together on one platform as craftfocused hairdressers. Delivering non-product orientededucation to the hundreds of attendees. In July of 2016,Hb held it’s seventh Teach In.

He currently divides his time between growing theHairbrained community, and working as anindependent stylist/educator/consultant.

Experience the opportunity to witness Gerard onstage creating everyday looks using fundamentaltechniques.


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Photos courtesy of Gerard Scarpaci


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IT MATTERS……That we set the example as the industry’s top distributor

That our service ethic is legendary

That we continually upgrade the image of the hairdresser

That we help every salon to be more profitable

That we treat every PSC client as our friend

That we make the most of every single moment of every day

IT MATTERS……That we support every PSC client• Outstanding Customer Service• Reputation• Advanced Education• In salon Education• Next Day Delivery• 100% Money Back Guarantee• Business Coaching• Salon Business Consultant• PSC Scorecard• PSC Business Seminars• Rewards Programs• 24-hr Live Operator• Paul Mitchell® School Networking• Warm Baked Chocolate Chip Cookies• M&M’s• Official Cosmetology CE Sponsor

IT MATTERS……From Whom you buy your products from

What lines you choose

Who you trust for education

What you expect from your distributors and manufacturers

That you chose to become a hairdresser

That you chose PSC; thank you for your loyalty

Why PSC

Photo courtesy of z.one concept™

77610 Moen Avenue • Joliet, IL 60436

Phone: 815-744-3384

www.professionalsalonconcepts.com

Professional Salon Concepts

pscthespace

@pscspace

our story - professional salon concepts...our story professional salon concepts began in 1983 out of...

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