SMART OUTDOOR SMART OUTDOOR ADVERTISINGADVERTISING

TRANSFORMING VIEWERS INTO CUSTOMERS

How Many Ads to You See How Many Ads to You See Each Week?Each Week?

The average The average person is person is exposed to exposed to approximately approximately 2000 ads each 2000 ads each week. Do you week. Do you see that many see that many or more?or more?

We are Always on, 24/7: We are Always on, 24/7: there’s just no getting there’s just no getting away from itaway from it

•Our Outdoor LED advertising truck moving across the city

• In total campaign runtime, it dwarfs all other media

•You’d have to work very hard to avoid it

The Newest, Hottest & Incredible Form of Outdoor Advertising

Outdoor is the most visual mediumOutdoor is the most visual medium

It delivers a large scale brand It delivers a large scale brand message at close quartersmessage at close quarters

Outdoor has the ability to anchor a Outdoor has the ability to anchor a visual brand image in the mindvisual brand image in the mind

In a competitive sector, visual In a competitive sector, visual image recognition and logo recall are image recognition and logo recall are essentialessential

TV is only 5% more TV is only 5% more efficient than Outdoor efficient than Outdoor advertisingadvertising

£0.10 £0.14£0.30 £0.37 £0.38

£1.25 £1.31

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£0.20

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£0.60

£0.80

£1.00

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Outdoor Advertising is becoming more efficient, whereas others are becoming less efficient.

If production costs are included, If production costs are included, Outdoor becomes the most efficient Outdoor becomes the most efficient mediummedium

£0.09 £0.12£0.26

£0.34 £0.35

£1.15 £1.12

£0.00

£0.20

£0.40

£0.60

£0.80

£1.00

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£1.40

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We do Promotional We do Promotional AdvertisingAdvertisingPromotional advertising is Promotional advertising is advertising that is designed to advertising that is designed to increase sales byincrease sales by

• creating an interest in productscreating an interest in products• introducing new products and introducing new products and

businessesbusinesses• explaining a productexplaining a product• supporting personal selling effortssupporting personal selling efforts• creating new marketscreating new markets

We Intercept not interruptWe Intercept not interrupt The Outdoor message catches you The Outdoor message catches you

when you are ready to receive itwhen you are ready to receive it

Relevant placement means no need Relevant placement means no need for avoiding tactics. Ad avoidance is for avoiding tactics. Ad avoidance is no big issue in Outdoorno big issue in Outdoor

We tend to notice ads that are aimed We tend to notice ads that are aimed at us and filter out the restat us and filter out the rest

Promote Your Brand Right Promote Your Brand Right where your customers arewhere your customers are More mobile people spend more More mobile people spend more

freely: Outdoor overdelivers themfreely: Outdoor overdelivers them Most people on the street are Most people on the street are

buying somethingbuying something Time spent doing activities out of Time spent doing activities out of

home has doubledhome has doubled More cars on Toronto roads means More cars on Toronto roads means

more miles driven, more posters more miles driven, more posters seenseen

Reasons for using Reasons for using Outdoor AdvertisingOutdoor Advertising

• Successful: used by 95 of the top Successful: used by 95 of the top 100 advertisers100 advertisers

• Unavoidable: can’t be switched off, Unavoidable: can’t be switched off, avoided or zappedavoided or zapped

• Diverse: huge choice of formats Diverse: huge choice of formats and environmentsand environments

• Improving: continued investment Improving: continued investment in quality, digital, illuminationin quality, digital, illumination

Advantages of Outdoor Advantages of Outdoor AdvertisingAdvertisingHighly visibleHighly visibleRelatively inexpensiveRelatively inexpensivePermits easy repetition of Permits easy repetition of

messagemessageCan be geographically Can be geographically

tailored for target markettailored for target market

Is there anything else we Is there anything else we are missing?are missing?

Our largest mobile Our largest mobile billboard with HD LED billboard with HD LED Screen that has a Screen that has a perfect day & night perfect day & night visibility in all-weather visibility in all-weather attracts more attention attracts more attention with high quality with high quality pictures, videos, pictures, videos, slideshows, graphic slideshows, graphic animations and more.animations and more.

MOBILE & TARGETED UNIQUE & EFFECTIVE PAY LESS = GET MORE

Are you ready to get noticed? Contact us at

http://www.smartoutdooradvertising.com/