1. Proof Of Performance The Out Of Home Specialists PlanningTool | Competitive Analysis | ComplianceAudit

2. Company Overview 3. WHO WE ARE Our Mission To be the definitive aggregator of credible metrics for the out-of-home ecosystem, using innovative technology to drive effective business solutions Impeccable Credentials Winner of EconomicTimesPower of Idea Initiative, 2010 Incubated at CIIE, IIMAhmedabad Seed funded by Department of Science andTechnology, Government of India Funded byYourNest Angel Fund COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 4. OurTeam Professor of Marketing at IIM, Ahmedabad and is a reputed teacher, researcher, consultant and corporate trainer. Program faculty in several long term courses and short-duration executive training programs offered by the Institute. Visiting Professor at European School of Management, Paris, Glasgow University, and Strathclyde Business School, UK. Founder CEO and Managing Director Proof of Performance. Under his leadership, POP, has been the winner of Economic Times Power of Ideas Initiative 2010. Young entrepreneur, his first client being Assam University, while he was studying at REC, Silchar Has several entrepreneurial and joint venture opportunities under his belt in the areas of technology, media and security projects. Prof Abraham Koshy Harjaap Singh Mann Independent Strategic Communications Consultant more than 35 years of experience in the area of Media and Advertising Worked with several full service advertising agencies Member of the regional board at Carat India with responsibility for new business, strategy, tool development, training and research. Post-graduate in Statistics from Madras Christian College, University of Madras and has several research papers to his credit. Professor of Production and Quantitative Methods (P&QM) at IIM, Ahmedabad and convener of the IIMA series of conferences on Advanced Data Analysis, Business Analytics and Intelligence Featured among Indias best business school professors by Business Today in 2006 and Business India in 2012. Has published several papers in national and international journals of repute in statistics and quantitative finance. His current interests are in the areas of Robust Statistics, Analysis of Directional Data, Analysis of Rank Data, Business Analytics etc P.V. Narayanamoorthy (Moorthy) Prof Arnab Laha COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 5. Our Associations COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 6. What we do Optimize OOH spends by use of cutting edge technology DrivethrOOH: A unique method of data collection across 30 cities of India Enhance planning efficiency Online Media planning tool with more than 50,000 assets identified and tagged Visibility Index for Media Assets based on a proprietary analytical algorithm Competitive intelligence Industry level dashboards with drill through functionality Pan India media asset monitoring services COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 7. Video Analytical Platform COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 8. Video Analytical Platform Top 30 cities, 11484 kms, 640 hrs of video every cycle Regular predefined intervals Structured beat plan to ensure coverage New cities and routes added on an ongoing basis Proprietary Video Analytics algorithm Identifies media asset (50,000 asset database) Tags the brand and sub-brand (~9,000 brands and sub brands) Captures information for building Visibility Index CLICK ONTHEVIDEOTO SEEA DEMO Vehicle mounted infrastructure to capture high definition videos by DriveThrOOHTM COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 9. How we use the data We use this data to provide the following services PlanningTOOHlTM ProprietaryVisibility Index (POPi) based on Advance Statistical Algorithm. Ranks OOH assets on relative impact Points of Interest (POI) and Custom Zone Planning for targeted OOH campaigns Easier Campaign Planning : Move from Gut based to Data Centric OOH plans DashbOOHrdTM Exhaustive Competitive Reports Share ofVoice (SOV) & Share of Expense (SOE) analysis City wise detailed data covering 85-90% media based on a GIS platform Compliance Audit OOHtificate TM Android based mobile application for credible data collection COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 10. PlanningTOOHl COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 11. PlanningTOOHL Multiple parameters Advanced Statistical Algorithm Scientific media selection Objectivity in media plans Visibility Index COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 12. PlanningTOOHL Point of Interest planning Target Group Focus Zone wise and city wise Easier Campaign Planning Media availability info Location with media information on Google maps Collaborative approach possible COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 13. Value Proposition More than 50,000 assets available across India Media selection based on Points of Interest e.g : Colleges, Schools, Marketplace, Business District Visibility Index Range(POP) Sites used by your competition in earlier campaigns Availability of OOH assets RFP module for closing the loop with Media Owners Quicker, more efficient planning process with multiple iterations possible 13 COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 14. DashbOOHrdTM COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 15. DashbOOHrdTM POPs proprietary process and algorithms when applied to the videos from DriveThrOOHTM, extract the business intelligence required for the advertisers. DashbOOHrdTM, is a powerful tool that provides the advertisers in- depth insights on the entire competitive landscape in OOH. Drill-down functionality helps decompose Industry into its categories Categories into various brands within the category Geographical spreads of the brands presence Down to the particular media asset. Helps scrutinize competitive campaigns, new campaign breaks, media type based consumption patterns by various brands The DashbOOHrdTM thus becomes the sine qua non of the carefully and scientifically planned modern outdoor campaigns. 15 COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 16. Industry Insights Industry Level SOV and SOE track Brand Insights Brand Level competitive information Brand wise presence Drill Down Approach through all the charts COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. DashbOOHrdTM 17. Value Proposition Analyze and distill the campaigns being executed by your competition including detailed breakup of media composition Compare the efficacy of competition and your own campaigns through POPi (Visibility Index) based analytics. Get insights into the Geographical spread, and hence the target audience as all the data is available on GIS platform Leverage for effective OOH plans as the entire universe of advertisers is available for analysis. All this leads to an enhanced ROI on your OOH spends COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 18. Compliance Audit COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 19. Compliance Audit Tamper Proof Data GeoTagging of OOH assets Time Stamping throughGPS satellite OOHtificateTM Tamper Proof and Digitally signed Neutral Third Party Certificate of compliance Can be generated online for one or all media assets Android based mobile app COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 20. Value Proposition Have complete control on OOH campaign execution and compliance. Bring in neutrality into the entire campaign execution process. Better ROI on OOH spends due to Neutral 3rd party compliance monitoring COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 21. North Zone Delhi/ NCR Ludhiana Chandigarh+ Mohali + Panchkula Lucknow Kanpur Jaipur Dehradun Jammu South Zone Bangalore Chennai Hyderabad Kochi Vishakhapatnam Trivandrum Coimbatore East Zone Kolkata Patna Guwahati Bhubaneshwar Raipur West Zone Mumbai Pune Udaipur Indore Nagpur Nasik Ahmedabad Surat Vadodara Bhopal Our Reach - DrivethrOOHTM Tamper proof Android based application to track Pan India assets. COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD. 22. Contact Tushar Sharma Brand Consultant +919654017984 +918744002195 Email : tushar.sharma@proof-of-performance.com Proof of Performance Data Services Pvt. Ltd. F - 300, Sec 63, NOIDA COPYRIGHT 2013 PROOF OF PERFORMANCE DATA SERVICES PVT. LTD.